Sr Director, Global Marketing Planning and Capability

Position Title: Sr Director, Global Marketing Planning and Capability
Position Type: Regular - Full-Time
Requisition ID: 41254
In every role, McCainers are ambitious, curious, and passionate about creating exceptional work experiences - together. With a customer-first mindset, we make doing business with McCain easy.
About the role .
The Sr. Director, Marketing Planning & Capability is a strategic and operational leader responsible for building and leading McCain's end-to-end marketing planning ecosystem, including media strategy/investment governance and marketing operations (process, tools, performance, and capability development). This role ensures marketing is insight-led, integrated, scalable, and measurable, enabling McCain to deliver brand growth, customer impact, and commercial outcomes across Retail and Foodservice markets.
This leader reports to the VP, Global Marketing and sits on the Global Marketing team. They will partner closely with Global & Regional Marketing, Digital/eCommerce, Sales/Commercial, Finance, Insights & Analytics, and agency partners to create a consistent operating model, raise marketing maturity, and optimize investment effectiveness.
What you'll be doing .
Integrated Marketing Planning & Governance
Own and evolve McCain's marketing planning system to drive alignment, speed, and effectiveness:

• Lead the annual/quarterly integrated marketing planning processes (including portfolio/brand priorities, campaign calendars, and go-to-market readiness).
• Establish and govern a consistent set of planning standards, templates, decision rights, and stage gates across regions/business units.
• Ensure plans integrate across brand, innovation, customer marketing, digital/eCommerce, CRM/loyalty (where applicable), and PR/owned channels.
• Translate enterprise and category strategy into clear marketing priorities, outcomes, and investment requirements.
• Partner with Finance to strengthen marketing investment planning, phasing, and accountability.

Outputs you own : annual marketing plan cadence, integrated calendar, strategic briefs, investment governance, readiness checklists, and executive updates.
Media Strategy, Investment Stewardship & Agency Governance
Provide executive leadership to ensure McCain's media delivers maximum business impact:

• Define McCain's media vision and operating principles (balance of brand building vs. demand generation; full-funnel approach).
• Own media investment governance: allocation frameworks, optimization rules, and performance standards.
• Lead the evolution of media strategy across channels (digital, social, video/CTV, retail media, search, OOH, audio, and other market-relevant channels).
• Drive a consistent approach to audience strategy, targeting, creative rotation, and measurement across markets.
• Govern agency ecosystems (media, creative, performance, production) including briefing standards, performance scorecards, scope clarity, and cost/value effectiveness.

Outputs you own : media playbook, investment guardrails, agency governance model, testing roadmap, and performance scorecards.
Marketing Operations (Ways of Working, Process Excellence, Tools)
Build an operating model that enables speed, quality, and consistency:

• Design and implement McCain's marketing operating model, including workflows, roles, RACI, and cross-functional handoffs.
• Standardize key processes, including:
• Campaign planning and execution
• Creative and content intake/production
• Compliance and approvals (e.g., claims, legal, brand standards)
• Asset management and reuse
• Lead continuous improvement to reduce cycle time, increase quality, and enable scale across markets.
• Own marketing vendor/partner operations where relevant (SOWs, governance, performance tracking).

Outputs you own: operating model, workflow maps, intake/briefing process, SLA/cycle-time metrics, and continuous improvement roadmap.
Marketing Capability Building (People + Practice + Platforms)
Advance marketing maturity across McCain through structured capability development:

• Create a Marketing Capability Roadmap aligned to business priorities (e.g., media effectiveness, shopper/retail media, content systems, measurement, planning excellence).
• Develop and deploy training, toolkits, and communities of practice across regions and teams.
• Partner with HR/L&D to build sustainable talent development: skills frameworks, onboarding, and leadership development for marketing capabilities.
• Drive adoption of best practices in brand building, performance marketing, and integrated communications.

Outputs you own: capability framework, learning pathways, playbooks, adoption metrics.
Performance Measurement, Analytics & Effectiveness
Ensure marketing performance is transparent, actionable, and linked to business outcomes:

• Define McCain's marketing KPI architecture (brand health, demand, digital performance, commerce outcomes, efficiency).
• Partner with Insights/Analytics to improve measurement approaches (e.g., experimentation, incrementality, attribution, MMM where used).
• Establish executive-ready dashboards and a regular performance review cadence that drives action.
• Embed ROI thinking into planning and investment governance.

Outputs you own : KPI framework, dashboards, performance reviews, effectiveness standards, and insights-to-action loop.
What you'll need to be successful .

• 12-15+ years in marketing leadership roles spanning marketing planning, media, and/or marketing operations within a complex organization (CPG/food preferred)
• Demonstrated success leading cross-functional operating models and scaling capabilities across regions
• Deep experience managing agency ecosystems, investment governance, and media optimization
• Bachelor's degree required; MBA or advanced degree a plus
• Strategic planning & integration: ability to connect enterprise strategy to executional plans
• Media excellence: full-funnel media strategy, channel understanding, and investment stewardship
• Operations & systems thinking: designing processes, governance, and scalable ways of working
• Measurement & financial acumen: linking marketing activity to commercial outcomes; comfort with ROI and performance analytics
• Executive influence: strong stakeholder leadership in a matrixed environment

About McCain .
Click Here to learn more about McCain and how we provide you with opportunities to make an impact that matters.
Leadership Principles .
At McCain, our leadership principles guide how we engage with customers, collaborate as a team, and achieve success. We focus on understanding customer needs, driving innovation, empowering people, and taking ownership to clear obstacles and deliver results.
The McCain Experience .
We are McCain. This statement is a testament to our collective strength and our individual value. Your contributions play a vital role in our success. Our winning culture is rooted in authenticity and trust, empowering us to bring out the best in one another. Here, you'll find opportunities to learn, grow, and thrive. Join us and experience why we're better together.
Compensation Package : $165,000.00 - $220,000.00 . CAD annually + Bonus eligibility + Long-term incentive eligibility
The above reflects the target compensation range for the position at the time of posting. Hiring compensation will be determined based on experience, skill set, education and training, and other organizational needs. This posting is for an existing vacancy.
Benefits: At McCain, we're on a mission to create a winning culture that puts employee safety and well-being at the heart of what we do, every day. We understand and appreciate that each person's needs are unique and ensure our benefits & well-being programs reflect that. Employees are eligible for the following benefits: health coverage (medical, dental, vision, prescription drug), retirement savings benefits, and leave support including medical, family and bereavement. Well-being programs include vacation and holidays, company-supported volunteering time, and mental health resources. Coverages are aligned with country, provincial and state governing plans and can vary by work level, location and nature of the role. Additional benefit detail available during the application process.
Your well-being matters to us, and we're here to provide you with the necessary resources to support you in being your best self at work - and at home.
McCain Foods is an equal opportunity employer. As a global family-owned company, we strive to be the employer of choice in the diverse communities around the world in which we live and work. We recognize that inclusion drives our creativity, resilience, and success and makes our business stronger. All qualified applicants will receive consideration for employment without regard to race, religion, color, national origin, sex, age, veteran status, disability, or any other protected characteristic under applicable law.
McCain is an accessible employer. If you require an accommodation throughout the recruitment process (including alternate formats of materials or accessible meeting rooms), please let us know , and we will work with you to find appropriate solutions.
Your privacy is important to us. By submitting personal data or information to us, you agree this will be handled in accordance with McCain's Global Privacy Policy and Global Employee Privacy Policy , as applicable. McCain leverages AI in the hiring process, though all final decisions are made by humans. You can understand our approach to AI and how your personal information is being handled here .
Job Family: Marketing
Location(s): CA - Canada : Ontario : Toronto
Company: McCain Foods (Canada)