Overview
We are seeking a highly skilled Senior Digital Marketing Specialist to join our innovative marketing team. In this role, you will leverage your extensive experience in web analytics, SEO, and digital content to enhance our online presence and drive engagement. You will play a key role in shaping and executing data-driven marketing strategies that align with our business objectives
Responsibilities
- Marketing Execution. Identify critical gaps in current marketing efforts and develop comprehensive marketing strategies that align with organizational objectives. Collaborate with cross-functional teams to integrate marketing strategies into a cohesive digital marketing plan, ensuring alignment with business goals.
- Data Analysis and Performance Optimization. Conduct in-depth analysis of marketing data to segment audiences and uncover actionable insights that inform digital marketing strategies. Utilize data-driven insights to design and execute A/B tests, optimizing campaigns for business growth and enhanced customer engagement. Monitor key performance indicators (KPIs) and adjust strategies based on performance metrics to maximize ROI.
- Digital Marketing Strategy & Engagement. Develop and deliver engaging global campaign content across digital platforms, including email, marketing automation, paid media and advertising. Experiment with emerging communication technologies and practices to maximize digital content effectiveness.
- Marketing Automation & Customer Journey Orchestration. Design, implement, and optimize multi-channel marketing automation strategies that enhance customer journeys. Analyze customer journey data to identify opportunities for improvement and refine strategies for maximum effectiveness. Collaborate with the sales team to ensure seamless integration of marketing automation efforts with sales processes.
- Cross-Functional Collaboration. Act as a liaison between marketing and other departments, identifying and implementing opportunities that enhance efficiency. Work closely with leadership to ensure digital marketing strategies are aligned with broader business objectives and contribute to overall company success. Foster collaboration and innovation among teams.
Requirements
- 5+ years of experience in digital marketing, web analytics, SEO, or a related field
- Expertise in web analytics tools (such as Google Analytics, Adobe Analytics) and marketing automation platforms
- Strong experience with multi-channel digital marketing campaigns and optimization strategies
- Proficiency in SEO best practices, keyword research, and website performance analysis
- Hands-on experience with A/B testing, conversion optimization, and lead generation strategies
- Strong analytical skills with the ability to translate data insights into actionable strategies
- Excellent communication and project management skills with the ability to lead cross-functional initiatives
- Bachelor's degree in Marketing, Business, Information Technology, or a related field
- Visa sponsorship is not available for this posting. Applicants must be authorized to work for any employer in the U.S.
Recommended Qualifications
- Experience managing digital marketing budgets and optimizing spend for maximum impact
- Knowledge of emerging digital marketing trends and technologies
- Ability to mentor and support junior team members in digital marketing best practices
- Strong understanding of CRM platforms and customer segmentation strategies
#LI-KM2
#LI-HYBRID
Total Rewards
Esri’s competitive total rewards strategy includes industry-leading health and welfare benefits: medical, dental, vision, basic and supplemental life insurance for employees (and their families), 401(k) and profit-sharing programs, minimum accrual of 80 hours of vacation leave, twelve paid holidays throughout the calendar year, and opportunities for personal and professional growth. Base salary is one component of our total rewards strategy. Compensation decisions and the base range for this role take into account many factors including but not limited to skill sets; experience and training; licensure and certifications; and other business and organizational needs.
The Company
At Esri, diversity is more than just a word on a map. When employees of different experiences, perspectives, backgrounds, and cultures come together, we are more innovative and ultimately a better place to work. We believe in having a diverse workforce that is unified under our mission of creating positive global change. We understand that diversity, equity, and inclusion is not a destination but an ongoing process. We are committed to the continuation of learning, growing, and changing our workplace so every employee can contribute to their life’s best work. Our commitment to these principles extends to the global communities we serve by creating positive change with GIS technology. For more information on Esri’s Racial Equity and Social Justice initiatives, please visit our website here.
If you don’t meet all of the preferred qualifications for this position, we encourage you to still apply!
Esri is an equal opportunity employer (EOE) and all qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability status, protected veteran status, or any other characteristic protected by law. If you need reasonable accommodation for any part of the employment process, please email [email protected] and let us know the nature of your request and your contact information. Please note that only those inquiries concerning a request for reasonable accommodation will be responded to from this e-mail address.
Esri Privacy Esri takes our responsibility to protect your privacy seriously. We are committed to respecting your privacy by providing transparency in how we acquire and use your information, giving you control of your information and preferences, and holding ourselves to the highest national and international standards, including CCPA and GDPR compliance.
