At Viral Nation, we specialize in building social-first ecosystems for brands to connect with the modern consumer journey. Our integrated solutions align strategy, talent, media, and technology with culturally relevant creativity to scale the world’s fastest-growing digital brands. Viral Nation offers a fluid, creative, and growth-oriented environment that will support your ambitions to apply your talents in an open, collaborative, and fast-paced culture. Our ability to stay at the forefront of the industry has fuelled our success and will guide us in paving the path forward. We’re driven to push boundaries and think beyond today to deliver strategies, and we’re just getting started.
While we continuously exceed our goals, we need your help – our success is only as great as our people. Strong performance leads to high expectations, and we must keep raising the bar!
Position Overview:
Viral Nation is seeking a highly creative and agile Social Media Copywriter to join our dynamic creative team. This is more than just a writing role; it's an opportunity to be at the forefront of social media storytelling. You will be responsible for crafting compelling and effective copy across a wide spectrum of social media touchpoints, from the conceptualization of integrated marketing campaigns to the witty one-liner that makes a TikTok go viral. You'll be a key player in shaping the voice of our clients, ensuring that every word is on-brand, on-trend, and optimized for maximum engagement. This role demands a deep understanding of the nuances of each social media platform and the ability to work at the "speed of social." You are a confident self-starter, able to generate brilliant ideas independently, but also a collaborative powerhouse who thrives in a team environment. You see AI not as a threat, but as a powerful creative partner, and you're excited by the prospect of using AI tools to push the boundaries of what's possible in social media copywriting.
Responsibilities:
- Develop and execute best-in-class social media copy for a diverse portfolio of clients, ensuring a consistent and engaging brand voice across all platforms (Instagram, TikTok, Facebook, X, LinkedIn, etc.).
- Work with fellow Creatives and Strategists to brainstorm and develop creative concepts that are social-first and captivating.
- Craft compelling, error-free copy for integrated social media marketing campaigns, that effectively communicates key messages, promotes brand awareness, and drives engagement.
- Craft attention-grabbing captions for daily social posts, tailoring the tone and style to each platform and audience.
- Optimize copy for social media platforms, considering character limits, hashtags, and other platform-specific features to maximize reach and visibility.
- Work with agility and confidence, managing multiple projects and deadlines in a fast-paced environment, both independently and as part of a collaborative team.
- Analyze the performance of your copy and use data-driven insights to iterate and improve.
- Stay at the forefront of social media trends, platform updates, and emerging technologies, bringing fresh and innovative ideas to the team.
- Embrace and actively utilize a suite of AI tools and agents for research, brainstorming, headline generation, copy variation, and performance prediction to enhance your creative output and efficiency.
Qualifications and Skills:
- 4-6 years of experience as a copywriter, with a strong portfolio showcasing your work in social media marketing.
- A deep and demonstrable understanding of all major social media platforms and what makes content successful on each.
- A passion for social media and a genuine interest in the latest trends and cultural moments.
- Exceptional writing, editing, and proofreading skills, with a keen eye for detail and a knack for crafting concise, impactful copy.
- Impeccable spelling, grammar and editing skills
- Able to interpret data from marketing campaigns to create compelling messaging
- Detail-oriented and hyper-efficient with time management
- Adhere to brand guidelines, legal requirements, and ethical standards in all social media copywriting activities.
- A proven ability to work at a fast pace and adapt to changing priorities.
- A strong interest in and enthusiasm for artificial intelligence and its application in the creative field. Experience with AI copywriting tools (e.g., Jasper, Copy.ai, Writesonic) is a significant plus, but a willingness to learn and embrace these technologies is essential.
Viral Nation is committed to diversity, equity and inclusion in our agency. Viral Nation welcomes applications from people with visible and non-visible disabilities. Accommodations are available on request for candidates taking part in all aspects of the recruiting and selection process.
