Manage strategy and execution for McCain's retail potato business, overseeing P&L, market analysis, innovation, and a team of direct reports.
Position Title: Sr. Brand Manager, Potato - Canada Retail (Mat Leave contract)
Position Type: Temporary - Full-Time
Position Location: Toronto HQ
Requisition ID: 37474
Reporting to the Director Marketing - Retail, the contract position of Senior Brand Manager will manage both execution and strategy on the branded Canadian Retail Potato business while covering a maternity leave. Acting as a strategic partner with the cross functional team (sales, innovation, ISC, etc), the Senior Brand Manager is responsible for leading all general management workstreams (consumer, innovation, pricing, people management, etc). This role presents an exciting opportunity to manage all facets of McCain's flagship Retail Potato business and has direct report responsibiities.
What You'll Be Doing...
What You'll Bring...
What will make you successful in this role:
Compensation Package : $107,600.00 - $143,500.00 CAD annually
The above reflects the target compensation range for the position at the time of posting. Hiring compensation will be determined based on experience, skill set, education/training, and other organizational needs.
Benefits : At McCain, we're on a mission to create a winning culture that puts employee safety and wellbeing at the heart of what we do, every day. We understand and appreciate that each person's needs are unique and ensure our benefits & wellbeing programs reflect that. Employees are eligible for the following benefits: health coverage (medical, dental, vision, prescription drug), retirement savings benefits, and leave support including medical, family and bereavement. Wellbeing programs include vacation and holidays, company-supported volunteering time, and mental health resources. Coverages are aligned to country, provincial and state governing plans and can vary by work level, location and nature of the role. Additional benefit details available during the application process.
Your well-being matters to us, and we're here to provide you with the necessary resources to support you in being your best self at work - and at home.
McCain Foods is an equal opportunity employer. As a global family-owned company, we strive to be the employer of choice in the diverse communities around the world in which we live and work. We recognize that inclusion drives our creativity, resilience, and success and makes our business stronger. All qualified applicants will receive consideration for employment without regard to race, religion, color, national origin, sex, age, veteran status, disability, or any other protected characteristic under applicable law.
McCain is an accessible employer. If you require an accommodation throughout the recruitment process (including alternate formats of materials or accessible meeting rooms), please let us know and we will work with you to find appropriate solutions.
Your privacy is important to us. By submitting personal data or information to us, you agree this will be handled in accordance with McCain's Global Privacy Policy and Global Employee Privacy Policy , as applicable. You can understand how your personal information is being handled here .
Job Family: Marketing
Division: NA Potato
Department: Marketing Canada Retail
Location(s): CA - Canada : Ontario : Toronto
Company: McCain Foods (Canada)
Position Type: Temporary - Full-Time
Position Location: Toronto HQ
Requisition ID: 37474
Reporting to the Director Marketing - Retail, the contract position of Senior Brand Manager will manage both execution and strategy on the branded Canadian Retail Potato business while covering a maternity leave. Acting as a strategic partner with the cross functional team (sales, innovation, ISC, etc), the Senior Brand Manager is responsible for leading all general management workstreams (consumer, innovation, pricing, people management, etc). This role presents an exciting opportunity to manage all facets of McCain's flagship Retail Potato business and has direct report responsibiities.
What You'll Be Doing...
- Business owner responsible for P&L management of McCain's retail potato business.
- In depth analysis of the market/consumer/trends and development of key strategies across the 4P's.
- Development and approval of the business and brand plan; setting the strategic vision for the business and adjusting as needed.
- Development of strategic programs and advertising campaigns to deliver against brand objectives.
- Works with the innovation team and R&D to develop consumer centric innovation strategies and execution plans.
- Manages and motivates team of two direct reports as well as cross-functional team members in a broader matrix environment.
- Has an in depth understanding of the Canadian Retail environment and understands overall market trends.
What You'll Bring...
- Has a strong ability to execute, combined with strong ability to look at the business strategically, make recommendations and have them approved to move forward.
- Has strong communication and influence skills; is able to bring the cross functional team along, manage, motivate and develop direct reports.
- Has led product launches, IMC and brand planning.
- Has some experience with mentoring or leading a team of directs.
- Is familiar with managing a complex portfolio within a global operating environment.
What will make you successful in this role:
- Passionate about the food industry.
- Bachelor's or advanced degree in Marketing, Business Administration.
- Minimum 7 years of brand management experience in retail CPG, preferably in food.
- Strong ability to execute combined with strategic ability.
- Highly motivated, self-starter who leads business strategy and can bring along a cross functional team.
Compensation Package : $107,600.00 - $143,500.00 CAD annually
The above reflects the target compensation range for the position at the time of posting. Hiring compensation will be determined based on experience, skill set, education/training, and other organizational needs.
Benefits : At McCain, we're on a mission to create a winning culture that puts employee safety and wellbeing at the heart of what we do, every day. We understand and appreciate that each person's needs are unique and ensure our benefits & wellbeing programs reflect that. Employees are eligible for the following benefits: health coverage (medical, dental, vision, prescription drug), retirement savings benefits, and leave support including medical, family and bereavement. Wellbeing programs include vacation and holidays, company-supported volunteering time, and mental health resources. Coverages are aligned to country, provincial and state governing plans and can vary by work level, location and nature of the role. Additional benefit details available during the application process.
Your well-being matters to us, and we're here to provide you with the necessary resources to support you in being your best self at work - and at home.
McCain Foods is an equal opportunity employer. As a global family-owned company, we strive to be the employer of choice in the diverse communities around the world in which we live and work. We recognize that inclusion drives our creativity, resilience, and success and makes our business stronger. All qualified applicants will receive consideration for employment without regard to race, religion, color, national origin, sex, age, veteran status, disability, or any other protected characteristic under applicable law.
McCain is an accessible employer. If you require an accommodation throughout the recruitment process (including alternate formats of materials or accessible meeting rooms), please let us know and we will work with you to find appropriate solutions.
Your privacy is important to us. By submitting personal data or information to us, you agree this will be handled in accordance with McCain's Global Privacy Policy and Global Employee Privacy Policy , as applicable. You can understand how your personal information is being handled here .
Job Family: Marketing
Division: NA Potato
Department: Marketing Canada Retail
Location(s): CA - Canada : Ontario : Toronto
Company: McCain Foods (Canada)
Top Skills
Business Administration
Marketing
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