Sr. Analyst, Media Effectiveness

Job Description:

Our mission is to Drive Business Performance by leveraging data to create personalized, connected experiences that deliver transformative business outcomes. We help our clients achieve their quantifiable business goals consistently, across every market. Our focus is entirely on delivering better business results through optimization, creation, and analysis across all digital platforms. Our work spans from recommending how to use content more effectively to optimizing daily media channel performance and maximizing visibility on eCommerce platforms.

About the Role
Dentsu Canada is looking to add a Senior Analyst, Media Effectiveness to support our evolving team. The ideal candidate will have experience in analytics within media, either at an agency, corporate environment, or media vendor. Familiarity with digital media concepts across Search, Social, Video, and Display is a plus. We value a willingness to learn, clear and confident communication skills, and out-of-the-box thinking. A strong media analytics background in media measurement and attribution, data visualization, automation, and strong presentation and client skills.

Responsibilities:

• Analysis & Reporting

  • Develop and maintain automated reporting solutions across paid media platforms, web site and internal business data

  • Extract, transform, and analyze consumer data and marketing data to drive recommendations

  • Create compelling data visualizations and dashboards that effectively communicate media performance metrics

  • Connect marketing performance data to relevant site and business actions

• Platform Expertise

  • Maintain deep knowledge of major paid media platforms, their data structures, and reporting capabilities

  • Experience with popular site analytics tools (GA4, Adobe Analytics) for integrated customer journey analysis

  • Stay current with platform updates, new features, and best practices

• Technical Implementation

  • Build and maintain data pipelines for efficient processing of advertising data

  • Implement tracking solutions and ensure proper data collection across paid media and web touchpoints

  • Develop custom scripts and tools to automate routine tasks and enhance reporting capabilities

  • Configure platform integrations to create unified reporting views across the customer journey

Qualifications:

• Proficient in SQL, Python, and/or R for data manipulation and analysis

• Experience with Google Analytics

• Hands-on experience with major paid media platforms and their APIs (Google Ads, Meta, LinkedIn, etc.)

• Experience with data visualization tools such as Tableau, Power BI, or Python libraries

• Experience with ETL processes and data pipeline development

• Problem-solving mindset with attention to detail and data accuracy

• 2-3 years of experience in digital analytics, preferably in an agency environment with a focus on paid media

Nice-to-Have Skills:

• Experience with data cleanroom environments (Amazon Marketing Cloud, Google Ads Data Hub, LiveRamp)

• Knowledge of tag management systems (Google Tag Manager, Adobe Launch)

• Familiarity with cross-channel attribution models and multi-touch conversion analysis

• Experience with identity resolution and audience management platforms

• Experience with A/B testing and experiment design for paid media

• Knowledge of cloud platforms (AWS, Google Cloud, Azure) for data processing

• Experience with privacy-compliant data collection practices in a cookieless environment

Additional Information:

The salary range for this position is $65k-$75k. Actual salary within the salary range will be based on a variety of factors including relevant experience, knowledge, and skills. A range of medical, dental, RRSP, paid time off, and/or other benefits also are available to all permanent employees.

We know through experience that different ideas, perspectives and backgrounds foster a stronger and more creative work environment that delivers better business results. We strive to create workplaces that reflect the clients we serve and where everyone feels empowered to bring their full, authentic selves to work. We are committed to working with our candidates from all ability levels throughout the recruitment process to ensure that they have what they need to be at their best. If you need accommodation during the application or interview process, please contact [email protected] or to begin a conversation about your individual accessibility needs throughout the hiring process.

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