As a Social Media Manager, you will create and execute Cority's social media strategy, focusing on short-form video content and engaging campaigns, while analyzing performance to drive business growth.
Cority is the global enterprise EHS software provider creating industry-leading technology to empower those who transform the way the world works.
For over 35 years, Cority has been powered by the spirit of innovation, deep domain expertise, and a commitment to integrity that enables higher levels of operational and sustainable performance with the most comprehensive, human-centered, and secure SaaS platform to help workers and businesses thrive in 100 countries around the world.
The company enjoys the industry’s highest levels of client satisfaction and has received many awards for its strong employee culture and outstanding business performance. To learn more, visit www.cority.com.
We’re looking for someone who can think strategically about social while also being responsible for creating content and bringing strong social-first video editing skills.
In this role, you’ll have a chance to rewrite the playbook for B2B social media. You’ll partner with the Director of Content and Storytelling on social strategy and lead execution across Cority’s organic channels. You’ll be hands-on with content creation (recording/smart phone shooting, editing, and experimenting with video and other native formats) to drive awareness, build trust, and strengthen our point of view. You’ll collaborate with subject matter experts, executives, and creatives to bring timely, relevant content to life in a way that resonates with our audience.
You’ll be responsible for building a social presence that reflects our brand personality, elevates internal voices, and turns campaigns into conversations. Success will require both strategic instincts and executional chops, including scroll-stopping visuals, sharp copy, and social-first video storytelling that ties to measurable business impact.
We Coriteers are uniquely mission-focused and passionate about what we do. You’ll be surrounded by people who care deeply about making the world a safer and healthier place but are also competitive and measure success in terms of growth and revenue. The right person for this role is equal parts creative and strategic. You bring a strong point of view on what social should be in B2B, and you’re always looking for ways to test new formats, stretch the brand voice, and spark meaningful engagement. You’ll let data and culture guide your decisions, and you’ll help turn Cority’s social presence into a key lever for brand and business growth. When you’re successful, you’ll feel proud of the stories you helped shape, the trust you helped build, and the visibility you helped drive. And you’ll help Cority lead a category that’s ready for its breakout moment.
Responsibilities
- Launch bold, story-first content formats
- Execute and evolve Cority’s social media strategy
- Amplify internal voices across the funnel
- Drive visibility, engagement, and brand relevance
Create the majority of Cority’s social content, with a strong focus on short-form, social-first video
Develop and test experimental content formats that are bold and engaging
Bring campaigns to life through original content that educates, entertains, and builds brand memory
Facilitate content capture at in-person events and quarterly content-batching sessions with key internal players
Storyboard, shoot, and edit social-first short form video content, while occasionally collaborating with freelance editors to extend capacity when needed
Work closely with the Director of Content and Storytelling to own and refine Cority’s organic social strategy (LinkedIn, YouTube, X/Threads, Reddit; potentially IG/TikTok)
Align social content with brand, demand generation, product marketing, and campaign priorities
Grow Cority’s share of voice in relevant platforms and identify emerging social spaces where our audience is gathering
Track, analyze, and report on performance across all organic social channels using platform analytics, campaign tracking, and share of voice reporting
Use performance data to continuously optimize content formats, posting cadence, and engagement strategies, and share actionable insights with brand, campaign, and demand generation teams
Partner with internal SMEs, executives, and customer-facing teams to co-create social content
Help lead content strategy for executive visibility, including interview-based storytelling, ghostwriting, and social-friendly narratives
Build programs to activate and scale internal voices from product, engineering, and customer success
Translate internal expertise into externally engaging, human-first stories
Track performance of organic social and experimental content using platform and campaign analytics
Iterate quickly based on performance, trends, and audience behavior
Ensure Cority shows up in a way that is credible, platform-native, and true to our brand personality
Serve as the internal expert on social-first best practices, trends, and tone
You Might Be a Fit If You
- Can confidently create and edit short-form video and other social-first content for social platforms, and have the willingness to continue sharpening your skills in this area
- Are fluent in social-first thinking and know how to turn technical ideas into compelling, conversational content
- Have 3 to 6 years of experience in social media, content marketing, or digital storytelling in B2B environments
- Are comfortable partnering with executives and SMEs to develop their voice and influence
- Understand how to position social as a two-way brand and audience touchpoint, not just a distribution channel
- Are curious, strategic, creative, and energized by a high-trust, high-impact environment
- Are comfortable using analytics tools to make decisions and can connect social media performance to measurable business outcomes
- Have worked in B2B SaaS, especially in compliance-heavy or regulated industries
- Have contributed to social-first brand campaigns or helped shape a company’s online presence
- Are familiar with employee advocacy and content enablement tools
- Have experience working with thought leaders, influencers, or creators in a B2B context
- Bring advanced skills in video editing or creative production and are eager to keep leveling up in this area
Bonus Points If You
WHAT’S IN IT FOR YOU?
· An opportunity to work in a values-driven, performance oriented, dynamic and growth focused culture
· We support a remote working environment with a one-time home office allowance and subsidized monthly internet allowance
· Competitive health benefits, dental plans, and retirement savings plan (RRSP, 401K plan etc.)
· Annual fitness allowance
· Mental health support provided through access to Calm Premium meditation app and access to Talkspace
· Access to Udemy, internal training programs, annual training allowance and certifications, if applicable, and High Talent Programs
Cority is committed to a diverse and inclusive work environment. Cority is an equal opportunity employer and does not discriminate based on race, nationality, gender, gender identity, sexual orientation, protected veteran status, age, disability or any other legally protected status. For applicants who would like to request for accommodation please send an email to [email protected].
Top Skills
Analytics Tools
Social Media Platforms
Video Editing Software
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