Social Media & Influencer Marketing Specialist

Description
We are seeking motivated and detail-oriented Social Media & Influencer Marketing Specialists to help drive the social media and brand engagement strategies for GM Brands.
With three positions available, you will support the Cadillac, Buick, Chevrolet, and GMC brands.
As a social-first thinker with a passion for digital trends , you will play a pivotal role in managing our social presence across platforms and executing best-in-class campaigns that resonate with each brand's unique customer demographics.
Responsibilities:

• Agency Collaboration: Brief social media agencies on objectives and expectations, ensuring alignment with brand and overarching social goals and KPIs, including the evaluation and management of Social boosting budget.
• Content Planning: Collaborate with agencies and the Global team to plan, deliver and execute evergreen, always on social strategy and content, along with influencer strategies. This includes evaluating the need and requirements of securing content-creators and influencers at any off-site/partnership events where brands are present to ensure amplification.
• Influencer Management & Execution: Coordinate the planning and execution of brand and partnership/sponsorship influencer content, including all reviews and approvals with key stakeholders, vehicle coordination and content execution.
• Content Calendar Management: Coordinate and maintain the social media content calendar, working closely with cross-functional teams, legal, third parties, and creative teams for key inputs. Ensure timely content uploads through the content planning tools, effectively coordinating paid and owned content.
• Social Channel Management: Lead social media channel management, ensuring adherence to proper formats and best practices.
• Community Development & Advocacy Fostering : Support the overarching development of loyal customers/follower base within the social media community across platforms and interest groups including working with influencers to foster macro/micro and UGC communities.
• Project Management: Organize and lead meetings with internal and external partners to manage content planning, timelines, and deliverables.
• Collaboration: Work with team members, partner agencies, and GM stakeholders during all phases of content development to drive successful execution.
• Metrics Reporting: Collaborate with analytics team and agencies to coordinate and deliver monthly metrics and insights reports to inform future creative and content strategy.
• Platform Engagement: Participate in meetings with global teams and social platform partners to discuss best practices and innovative content strategies.
• Brand Consistency: Ensure all social channels reflect the proper brand tone and voice.
• Trend Monitoring: Stay updated on current and emerging social media trends to inform content strategy.
• Global Coordination: Work with global teams to align content sharing and market strategies.
• Cross-Tier Opportunities: Identify opportunities for content utilization across dealer social channels and other brand channels, within GM.

Requirements:

• Experience: 3+ years in social media (campaign support or community management).
• Platform & Social Best Practices Expertise: Familiarity with major social media platforms (Meta, Instagram, TikTok, YouTube, etc.), best practices and trends.
• Knowledge of Social Listening and reporting tools such as Brandwatch is encouraged
• Creative Passion: Strong understanding of brand language and tone of voice and articulation in social media space.
• Project Management: Excellent organizational and project management skills with the ability to prioritize multiple deadlines.
• Adaptability: Self-starter capable of thriving in a fast-paced, evolving environment.
• Communication Skills: Exceptional written and verbal communication, presentation, and interpersonal skills.
• Drive for results and gets things done: High Capacity, High Quality Output, High Sense of Urgency.
• Collaboration: Ability to work effectively with diverse teams.
• Proactive Approach: Initiative to drive results and problem-solve effectively.
• Education: Bachelor's degree in Marketing, Public Relations, Communication, Business, or a related field.

Hybrid - This role is categorized as hybrid. This means the successful candidate is expected to report to the Oshawa Elevation Centre or the Markham Elevation Centre three times per week, at minimum.
Benefits Overview
The goal of the General Motors of Canada total rewards program is to support the health and well-being of you and your family. Our comprehensive compensation plan currently includes the following benefits, in addition to many others:

• Paid time off including vacation days, holidays, and supplemental benefits for pregnancy, parental and adoption leave;
• Healthcare, dental, and vision benefits;
• Life insurance plans to cover you and your family;
• Company and matching contributions to a Defined Contribution Pension plan to help you save for retirement;
• GM Vehicle Purchase Plan for you, your family and friend

GM DOES NOT PROVIDE IMMIGRATION-RELATED SPONSORSHIP FOR THIS ROLE. DO NOT APPLY FOR THIS ROLE IF YOU WILL NEED GM IMMIGRATION SPONSORSHIP NOW OR IN THE FUTURE.
Additional Description
About GM
Our vision is a world with Zero Crashes, Zero Emissions and Zero Congestion and we embrace the responsibility to lead the change that will make our world better, safer and more equitable for all.
Why Join Us
We believe we all must make a choice every day - individually and collectively - to drive meaningful change through our words, our deeds and our culture. Every day, we want every employee to feel they belong to one General Motors team.
Total Rewards | Benefits Overview
From day one, we're looking out for your well-being-at work and at home-so you can focus on realizing your ambitions. Learn how GM supports a rewarding career that rewards you personally by visiting Total Rewards resources.
Non-Discrimination and Equal Employment Opportunities (U.S.)
General Motors is committed to being a workplace that is not only free of unlawful discrimination, but one that genuinely fosters inclusion and belonging. We strongly believe that providing an inclusive workplace creates an environment in which our employees can thrive and develop better products for our customers.
All employment decisions are made on a non-discriminatory basis without regard to sex, race, color, national origin, citizenship status, religion, age, disability, pregnancy or maternity status, sexual orientation, gender identity, status as a veteran or protected veteran, or any other similarly protected status in accordance with federal, state and local laws.
We encourage interested candidates to review the key responsibilities and qualifications for each role and apply for any positions that match their skills and capabilities. Applicants in the recruitment process may be required, where applicable, to successfully complete a role-related assessment(s) and/or a pre-employment screening prior to beginning employment. To learn more, visit How we Hire.
Accommodations
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