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Domaine

SEO Strategist (contractor role)

Posted 12 Days Ago
Be an Early Applicant
Remote
Hiring Remotely in Canada
Mid level
Remote
Hiring Remotely in Canada
Mid level
The SEO Strategist will develop and execute strategies for ecommerce clients, focusing on technical SEO, content strategy, and performance analysis, while collaborating across teams.
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Meet Domaine, the world's largest independent Shopify design and development partner, formed by the union of Half Helix and Tomorrow. We are a team of commerce experts dedicated to creating, building, and growing beloved brands. As pioneers and not just participants in our industry, we are inspired to write, break, and re-write the rules for a new generation of commerce.

We’re seeking a well-rounded SEO Strategist to support and scale Domaine’s SEO practice. This role reports directly to the SEO Director and works closely with Strategy, Content, Design, and Engineering teams.

While this role requires strong fundamentals across technical SEO, on-page optimization, and performance analysis, it will place a greater emphasis on content strategy and search intent to ensure SEO programs are holistic, scalable, and aligned to business goals. You’ll help ensure SEO recommendations are holistic, actionable, and aligned to broader business and brand goals.


RESPONSIBILITIESClient SEO Strategy & Execution
  • Develop and execute comprehensive SEO strategies for ecommerce clients, spanning technical foundations, on-page optimization, content strategy, and performance measurement
  • Partner with the SEO Director to translate insights into clear, prioritized SEO roadmaps
  • Conduct regular site audits and performance reviews to identify ranking, traffic, and conversion opportunities
  • Collaborate with Strategy and Delivery teams to ensure SEO recommendations are implemented effectively and aligned to client goals
Content & Search Strategy
  • Lead keyword research, search intent analysis, and content opportunity mapping
  • Define content recommendations across PDPs, PLPs, blogs, guides, and editorial content, balancing SEO best practices with brand voice and UX
  • Support pillar content and long-tail strategies that drive sustainable organic growth
  • Collaborate with writers, agencies, and partners to produce and optimize high-quality content
Generative Engine Optimization (GEO) & Emerging Search
  • Contribute to Domaine’s evolving approach to AI-powered discovery and Generative Engine Optimization (GEO)
  • Help adapt SEO strategies to changing search behaviors across traditional search engines and AI-driven platforms
  • Stay current on algorithm updates, emerging tools, and industry best practices
Business Development & Internal Enablement
  • Support sales and pre-sales efforts by contributing to audits, opportunity sizing, and SEO growth narratives
  • Help educate internal teams on SEO fundamentals and best practices to strengthen client outcomes
Domaine-Owned SEO & Performance

Own and support SEO strategy for domaineworldwide.com, including:

  • Keyword and content recommendations to support brand visibility and lead generation
  • Performance monitoring, reporting, and insight development
  • Collaboration on content initiatives such as the "Shopify News" strategy
SKILLSRequired
  • Strong, well-rounded SEO experience across technical SEO, on-page optimization, and content strategy
  • Demonstrated ability to develop keyword strategies and translate insights into actionable recommendations
  • Proficiency with SEO and analytics tools such as Google Search Console, Google Analytics, SEMrush/Ahrefs, ScreamingFrog and keyword research platforms
  • Ability to analyze performance data and communicate clear, prioritized insights
  • Comfortable operating in a fast-paced, build-and-scale environment
Nice to Have
  • Experience working with ecommerce brands (Shopify experience strongly preferred)
  • Exposure to AI applications in SEO or content strategy, including GEO concepts
  • Experience collaborating with writers, agencies, and cross-functional partners
Ideal Candidate Profile
  • Content-first thinker who understands how SEO, brand storytelling, and user intent intersect
  • Strong communicator who can partner effectively with Strategy, Design, and Engineering
  • Curious, proactive, and motivated to help build and shape a growing SEO practice
  • Passionate about staying ahead of SEO, content, and discovery trends


PERKS & BENEFITS

  • Competitive Healthcare with Dental & Vision
  • Retirement savings plan with employer matching
  • Competitive PTO policy with paid time off at end of year
  • Flexible working schedule
  • Remote-first culture
  • Home office stipend
  • Apple gear
  • Continued education and personal development opportunities

We are an Equal Opportunity employer. We do not discriminate in hiring on the basis of sex, gender identity, sexual orientation, race, color, religious creed, national origin, physical or mental disability, protected veteran status, or any other characteristic protected by federal, state, or local law.

Top Skills

Ahrefs
Google Analytics
Google Search Console
Screaming Frog
Semrush

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