PurposeMed was founded in 2019 with the mission of improving access to complex care for underserved communities. We’ve grown quickly in our first few years, and now our exceptional team serves thousands of patients each month across our multiple verticals.
PurposeMed consists of three complex care business units: Freddie, Frida, and Foria, and partners with Affirming Care Pharmacy. Freddie is focused on improving sexual health through education, prevention, and treatment with a focus on the LGBTQ2S+ community—we’re the #1 rated PrEP provider in North America, serving patients in both Canada and the USA! Frida is changing the lives of patients with easier access to adult ADHD diagnosis, and fast and affordable treatment. Foria Clinic provides trans, non-binary, and gender-diverse Canadians with gender-affirming healthcare. Affirming Care Pharmacy is a specialty pharmacy with locations in Calgary, Alberta, and Mississauga, Ontario. This partnership provides our patients with an end-to-end healthcare experience, from treatment, to prescription delivery, to continuous affirming care.
We’re proud to be ranked #2 on Deloitte’s 2024 list of Canada’s 50 fastest-growing tech companies and recognized as one of Canada’s Most Admired Corporate Cultures for two consecutive years. Driven by a strong mission, our team is passionate about making healthcare accessible to those who need it most—and we make sure to have fun along the way!
Though we have an office based in Calgary, this is a remote position that is open to candidates across Canada. PurposeMed's office is located on the unceded and traditional territories of the peoples of the Treaty 7 region which includes the nations of the Siksika, the Piikani, the Kainai, the Îethka Stoney Nakoda which consists of the Chiniki, Bearspaw, and Good Stoney Bands, and people of the Tsuut’ina First Nation. The city of Calgary is also homeland to the historic Northwest Métis and to the Otipemisiwak Métis government, Métis Nation Battle River Territory, Nose Hill Métis District 5 and Elbow Métis District 6.
Who we hope to find:PurposeMed is looking for a SEO & Content Manager (Growth Marketing Manager) who can build and execute a strategy to grow acquisition through SEO, AI search visibility, site-level optimization, and content development. Freddie’s website is the front door to our care; we’re looking for a creative and data-driven individual to help us grow our reach and connect more people to the care they deserve.
Reporting into the Director of Organic Growth, you’ll play a key role in building Freddie’s organic presence. From technical SEO audits and keyword research to crafting conversion-oriented articles, you’ll be the go-to person for all things search and partner closely with our Website & CRO Specialist on crafting educational content. This is a hands-on, individual contributor role with real impact on patient lives. You’ll collaborate closely with cross-functional teams like Brand Marketing, Product, Strategy and Operations, and Data to ensure our content drives traffic and delivers value.
In this role, you’ll make an impact by:Optimizing SEO Strategy (40%):
- Owning and executing our SEO roadmap to grow organic traffic and visibility
- Conducting ongoing keyword research and identifying high-impact opportunities that build credibility and leadership in HIV prevention across Canada and the United States
- Performing site audits to address technical issues and improve crawlability
- Optimizing site architecture, internal linking, and metadata
- Monitoring performance using GA4, GSC, Ahrefs, and similar tools
- Collaborating with Product and Engineering on technical SEO improvements
Developing & Managing Content (40%):
- Leading on-site content creation aligned with SEO goals and brand voice
- Building and maintaining a content calendar informed by your SEO strategy, performance data, and business priorities
- Writing and editing blogs, landing pages, and educational content
- Translating medical topics into inclusive, engaging language
- Ensuring all content is aligned with Freddie’s tone, values, and accessibility standards
- Partnering with Legal and Clinical teams to ensure accuracy and approvals
Analyzing Performance & Providing Cross-Functional Support (20%):
- Measuring success and contributing to broader marketing and growth efforts
- Tracking and reporting on key SEO and content metrics weekly/monthly
- Testing and iterating based on what’s driving traffic and conversions
- Supporting ad-hoc content needs from Lifecycle, Paid, and Product teams
- Contributing to broader growth team projects by creating organic, patient-first content
- Collaborating with clinical team members to provide input and approve medical content
- 4+ years of experience in SEO and content marketing, preferably in a fast-paced startup or healthcare setting
- A strong understanding of SEO fundamentals, including technical, on-page, and off-page best practices
- Excellent writing and editing skills with an ability to make complex topics simple and engaging
- Experience using tools like Google Search Console, Google Analytics 4, Ahrefs, SEMRush, Screaming Frog, or similar
- Comfortability with basic HTML/CSS optimizing and familiarity with CMS platforms (Webflow)
- Comfortability managing multiple projects at once
- A data-driven mindset, strong organizational skills, and the ability to manage multiple projects at once
- A bias toward action, a drive for clarity and results, and the perseverance to roll up their sleeves and push through challenges
- A passion for healthcare and supporting underserved communities including the LGBTQ2S+ community
- Experience scaling a company’s SEO and content production across the US
- Familiarity with local SEO strategies and tactics
- An understanding of generative AI tools and how they might impact organic search or support content workflows
- Experience working in a regulated environment (e.g., healthcare, finance, pharma)
- Knowledge of SQL
- $105,000 - $125,000 CAD / year
- Earn stock options through our Equity Incentive Plan—connect your efforts to PurposeMed’s growth as we work together to improve the lives of our patients across North America.
- The compensation listed above refers to a yearly base salary that may vary depending on a candidate's relevant qualifications, knowledge, competencies and work experience, and other factors including market conditions. Base pay is just one aspect of our total rewards at PurposeMed—see our other exciting benefits below!
Do you think you could be our next SEO & Content Manager? We look forward to seeing your application!
#LI-Remote
- Be part of a team of great people who don’t take themselves too seriously. While we’re serious about the problems we solve, we believe in having fun along the way.
- Make an impact, every single day. We’re providing compassionate, affirming care to many people who have never received the proper support before.
- Be confident in bringing your whole self to work. Inclusivity is core to how we take care of our patients, our teammates, and ourselves. We create spaces that are safe and affirming.
Work/life flexibility and time off:
- Work flexibly within a team that’s remote friendly; we believe that work should fit around your life*
- 20 vacation days and a team that will remind you to use them!
- Annual winter break closure
Care for your physical and mental health:
- Extended medical, dental, and vision care starting on your first day of work!
- 8 wellness days
- $500 health and wellness spending account
- $2,000 mental health coverage with additional free online counseling through Inkblot Therapy and FeelingBetterNow mental health assessments
- $20,000 of lifetime coverage for gender-affirming care and procedures
Investment in your learning and growth:
- $500 learning fund to use towards courses and other professional development
- Our unique People Potential program, in which you'll partner with your manager to identify opportunities to grow and achieve your full potential
Family care:
- $3,400 lifetime coverage for fertility drugs
- Parental leave program for birthing and non-birthing parents–your choice of:
- Short term: 4 weeks off to use flexibly in your first year of parenting
- Long-term: 13 weeks EI top-up
Eligible team members and their dependents** also receive no-cost access to PurposeMed’s services:
- Freddie: PrEP assessment and follow-up appointments
- Frida: ADHD assessment
- Foria: Gender-affirming care services
If you are looking for a place that sparks your creativity, helps others, and will push you to be your best, then you’ll love PurposeMed.
PurposeMed is committed to being an equal-opportunity employer, and we highly encourage those from excluded and marginalized communities to apply. This includes groups such as (but not limited to): Indigenous, Black, and racialized communities, trans and non-binary, LGBTQ2S+, disabled, and HIV-positive people. You don’t have to check every single box above. If the job description gets you excited and you think you could contribute your expertise to our team—we hope you’ll apply!
*Most of our roles are performed virtually from home across Canada. Team members working onsite at Affirming Care pharmacies do need to be physically present.
**Permanent team members (employees) and their dependents are eligible, however, the person receiving the assessment must live in a province or state in which Freddie, Frida, or Foria operates, and be over the age of 18. Additional restrictions apply.
