At Wipfli, people count.
At Wipfli, our people are core to everything we do-the catalyst behind our ability to create exceptional impact and extraordinary results.
We believe in flexibility. We focus on relationships. We encourage each individual to follow their own path.
People truly matter and they feel it. For those looking to make a difference and find a professional home, Wipfli offers a career-defining opportunity.
The Senior Specialist, Market Researcher ensures the successful delivery of quantitative and qualitative primary research projects and their integration into the marketing, business development, and growth operations of the firm, in accordance with company policies and procedures.
Essential Responsibilities:
- Plan and facilitate primary research projects, including but not limited to planning research strategies and methodologies, drafting research instruments, coordinating all aspects of fieldwork, analyzing data, and developing research and insights reports.
- Initiate and executes client communication, including consultation to understand research objectives, instrument development, timeline management, and delivery of final data and analysis.
- Serve as the primary contact/liaison for all vendors associated with the project(s) to include performance, timeliness, and budget constraints.
- For quantitative research: create high-quality surveys with robust methods to achieve objectives. Select a sampling strategy and build sample frames. Program, test, and field surveys, monitoring partial data for needed adjustments. Develop data processing specs and check toplines, tables, and crosstabs. Prepare final topline data and trends. Review and verify final data. Analyze it and create client reports/presentations.
- For qualitative research: prepare discussion/interview guides based on established methodological standards to achieve research goals. Conduct and moderate interviews and group discussions. Perform thorough analysis of collected data (including thematic analysis within and across cases) and create client reports and presentations.
- Ensure spending according to project budget(s), accurate invoicing and timely payment of invoices. Forecast deliverables and spending accurately.
Required Qualifications:
- Bachelor's degree in a business-related field (preferably marketing, statistics, research or a related field)
- 4-6+ years of research project management experience
- Data driven and highly detailed oriented
- Strong knowledge of research methodologies
- Experience with quantitative and qualitative data analysis
Preferred Qualifications:
- Master's degree
- Experience in a leadership role
- Highly motivated and willing to champion new projects
#LI-REMOTE #LI-BD1
Additional Details:
Wipfli is an equal opportunity/affirmative action employer. All candidates will receive consideration for employment without regards to race, creed, color, religion, national origin, sex, age, marital status, sexual orientation, gender identify, veteran status, disability, or any other characteristics protected by federal, state, or local laws.
Wipfli is committed to providing reasonable accommodations for people with disabilities. If you require a reasonable accommodation to complete an application, interview, or participate in our recruiting process, please send us an email at [email protected]
Wipfli values fair, transparent, and competitive compensation, considering each candidate's unique skills and experiences. The estimated base pay range for this role is $80,000 to $108,000, with offers typically not made at the maximum, allowing for future salary increases. The actual salary at the time of offer depends on business related factors like location, skills, experience, training/education, licensure, certifications, business needs, current associate pay, and relevant employment laws.
Individuals may be eligible for an annual discretionary bonus, subject to participation rules and based on a variety of factors including, but not limited to, individual and Firm performance.
Wipfli cares about our associates and offers a variety of benefits to support their well-being. Highlights include 8 health plan options (both HMO & PPO plans), dental and vision coverage, opportunity to enroll in HSA with potential Firm contribution and an Employee Assistance Program. Other benefits include firm-sponsored basic life and short and long-term disability coverage, a 401(k) savings plan & profit share as well as Firm matching contribution, well-being incentive, education & certification assistance, flexible time off, family care leave, parental leave, family formation benefits, cell phone reimbursement, and travel rewards. Voluntary benefit offerings include critical illness & accident insurance, hospital indemnity insurance, legal, long-term care, pet insurance, ID theft protection, and supplemental life/AD&D. Eligibility for all benefits programs is dependent on annual hours expectation, position status/level and location. Wipfli offers flexibility for many positions to be performed remotely; please discuss your work preferences with your recruiter during the interview process.
