Senior Social Media Manager

09/24/2024

Address:

33 Dundas Street West

Marketing

Are you a social media super-user? Are you fascinated by how social media is transforming the workplace for major brands? Would you jump at the opportunity to influence how social media is used for one of Canada’s most known brands? If you answered “yes” to those questions, then you may be the right person for this exciting new opportunity at BMO.

Are you a social media super-user? Are you fascinated by how social media is transforming the workplace for major brands? Would you jump at the opportunity to influence how social media is used for one of Canada’s most known brands? If you answered “yes” to those questions, then you may be the right person for this exciting new opportunity at BMO.

The Senior Social Media Manager, Group Social Media will report to the Senior Manager, Corporate & Group Social Media and will be accountable for driving and refining BMO’s social media efforts across several lines of business. The role comes with a high degree of visibility and works closely with cross-functional teams. The successful candidate will be responsible for:

• Collaborating with partners to develop results-driven organic and paid social media strategies based on clear business and measurement objectives.

• Providing subject-matter expertise on the development of engaging and compliant social-first creative, with a thorough understanding of content best practices.

• Working collaboratively with partners to create and manage social media content calendars.

• Publishing content to BMO’s social media pages using our social media management tool.

• Managing paid social media campaigns from strategy to execution to reporting.

• Maintaining BMO’s brand standards and brand voice across all social media channels.

• Identifying emerging issues and trends to inform decision-making.

• Managing logistics for live social media events, creating content in real-time, and helping ensure event day activities run smoothly.

• Building effective relationships with internal stakeholders to understand business objectives, identify opportunities and maximize digital results through social media.

• Collaborating with internal and external agency partners on integrated marketing campaigns.

• Collaborating on a regular basis with strategic partners from social media platforms, including Facebook/Instagram, Google, Snapchat, Twitter, Pinterest, LinkedIn and more.

• Developing education and training materials for social media programs and partners.

• Measuring the performance of social media content and user engagement and providing ongoing recommendations for optimization.

• Contributing to regular scorecards for social media initiatives and participating in discussions on results.

• Participating in the social media team’s emergency/on-call support rotation schedule.

• Ensuring that reports and other important records are stored and organized within the appropriate knowledge and information repositories, including OneDrive and SharePoint sites.

CRITICAL QUALIFICATIONS/COMPETENCIES

• Undergraduate degree is a must; Graduate degree would be an asset.

• 5-7 years of overall marketing experience with a minimum of 3 years of experience dedicated to social media.

• Strong business acumen: financial services experience preferred.

• Strong understanding of social media and the digital landscape; must be passionate about quickly evolving social media environment and ability to stay in the know on trends, new social capabilities, etc.

• Experience working with social media management tools for publishing and reporting.

• Experience working with social advertising platforms such as Facebook Business Manager and LinkedIn Campaign Manager.

• Proven interpersonal and relationship management skills with a strong ability to manage, influence and leverage a multitude of stakeholders; consultative and interpersonal skills including process development, facilitation, and negotiation.

• Highly organized, self-motivated, adept at managing change and priorities with an ability to work under tight deadlines.

• Detail oriented with analytical, communication and presentation skills (both verbal and written)

• Fluency in English; French is an asset.

$68,000.00 - $126,000.00

Salaried

The above represents BMO Financial Group’s pay range and type.

Salaries will vary based on factors such as location, skills, experience, education, and qualifications for the role, and may include a commission structure. Salaries for part-time roles will be pro-rated based on number of hours regularly worked. For commission roles, the salary listed above represents BMO Financial Group’s expected target for the first year in this position.

BMO Financial Group’s total compensation package will vary based on the pay type of the position and may include performance-based incentives, discretionary bonuses, as well as other perks and rewards. BMO also offers health insurance, tuition reimbursement, accident and life insurance, and retirement savings plans. To view more details of our benefits, please visit: https://jobs.bmo.com/global/en/Total-Rewards

We’re here to help

At BMO we are driven by a shared Purpose: Boldly Grow the Good in business and life. It calls on us to create lasting, positive change for our customers, our communities and our people. By working together, innovating and pushing boundaries, we transform lives and businesses, and power economic growth around the world.

As a member of the BMO team you are valued, respected and heard, and you have more ways to grow and make an impact. We strive to help you make an impact from day one – for yourself and our customers. We’ll support you with the tools and resources you need to reach new milestones, as you help our customers reach theirs. From in-depth training and coaching, to manager support and network-building opportunities, we’ll help you gain valuable experience, and broaden your skillset.

To find out more visit us at https://jobs.bmo.com/ca/en.

BMO is committed to an inclusive, equitable and accessible workplace. By learning from each other’s differences, we gain strength through our people and our perspectives. Accommodations are available on request for candidates taking part in all aspects of the selection process. To request accommodation, please contact your recruiter.

Note to Recruiters: BMO does not accept unsolicited resumes from any source other than directly from a candidate. Any unsolicited resumes sent to BMO, directly or indirectly, will be considered BMO property. BMO will not pay a fee for any placement resulting from the receipt of an unsolicited resume. A recruiting agency must first have a valid, written and fully executed agency agreement contract for service to submit resumes.