Senior Product Marketing Manager

Founded in 2017, Timescapes is transforming how construction teams build. We enable project teams to track, validate, and communicate progress with real-time reality capture. Our customers love us. Why? We give them a proactive view of their projects to keep on schedule and on budget while helping them easily communicate project milestones with everyone involved. 

We’re a rapidly growing company, used by the largest construction companies across the US, Canada, Australia, and New Zealand.

As a seasoned Product Marketing Manager, you'll own how Timescapes shows up in the market. You'll translate deep product knowledge and customer insight into crisp positioning, compelling messaging, and support go-to-market motions that drive pipeline and accelerate growth across our core markets.

This is a high-impact, highly cross-functional role. You'll work closely with Product, Sales, Customer Success and the wider Marketing team to shape how the world's top construction companies discover and adopt Timescapes.

Positioning & Messaging

• Develop and maintain clear, differentiated positioning for Timescapes across segments (GCs, owners, developers), personas (Project Managers, Digital Teams) and geographies
• Translate product capabilities into value stories that resonate with construction professionals

Go-to-Market

• Lead GTM strategy and execution for new product and partner launches, and feature releases
• Build and manage launch plans that align Product, Sales, and Customer Success around shared goals and timelines

Sales Enablement

• Own the sales enablement programme end-to-end: audit what the team needs, build it, and maintain it as the product and market evolve
• Develop and keep current a full suite of enablement assets, including battlecards, competitive objection guides, one-pagers, ROI calculators, demo scripts, and email sequences for each stage of the funnel
• Run regular enablement sessions with the Sales team: new hire onboarding, product launch briefings, and ongoing deal coaching on messaging and positioning
• Partner closely with the Sales Management team and Account Executives to understand where deals stall and create targeted materials that unblock them
• Establish feedback loops between Sales and Product: surface recurring objections, competitive intel, and buyer language that sharpens both the roadmap and the pitch

Content & Demand Generation

• Create high-quality content that educates and converts: case studies, whitepapers, webinars, landing pages, and campaign assets
• Partner with Marketing to turn content into pipeline, owning the narrative across paid, owned, and earned channels

Market & Competitive Intelligence

• Maintain a deep understanding of the construction technology landscape, including direct and indirect competitors  
• Synthesize customer interviews, win/loss data, and market signals into actionable insights for Product and leadership

Customer Stories

• Build a library of compelling customer evidence across key verticals (infrastructure, commercial, residential) and regions
• Identify and nurture customer advocates for reference programmes, case studies, and events

Design and ship AI workflows that make product marketing dramatically more effective: competitive monitoring, customer research synthesis, content drafting, and enablement generation. 

• 5+ years in product marketing, ideally at a B2B SaaS company
• Experience marketing to technical or field-based buyers (construction, proptech, industrial, or similar is a strong plus)
• Proven ability to take complex products and craft messaging that is simple, sharp, and convincing
• Strong writer. You can produce a customer story, a one-pager, and an email campaign, and all three feel distinctly Timescapes
• Commercially minded: you connect marketing activity to revenue outcomes and can measure what matters
• Collaborative and low-ego. You're as comfortable on a customer call or a site visit as you are in a product roadmap review
• Comfortable with ambiguity; this is an evolving function at a fast-moving company

• Meaningful equity in a growing company
• Flexible, hybrid working environment (Vancouver)
• A product that genuinely solves real problems for real people
• A small, ambitious team where your work has outsized impact
• The opportunity to shape the product marketing function from day one

Benefits

• Competitive salary

• EAP and wellbeing support
• Enhanced parental leave
• Health Insurance