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What We'll Bring:
We’re looking for an experienced Product Marketing Manager to support the growth of TransUnion’s Identity & Fraud Solutions into new and existing vertical markets through the development of key go-to-market strategies. This includes managing new product launches, product positioning, competitive analysis, marketing collateral, sales tools and content to support key revenue objectives.As a product marketer, you will lead both strategic and tactical product marketing activity across Identity & Fraud Solutions and vertical markets. Working closely with international and central colleagues, product management, solution consulting, specialist sales, market planning, sales and marketing functions to successfully promote TU solutions for success.
What You'll Bring:
We’re looking for an experienced Product Marketing Manager to support the growth of TransUnion’s Identity & Fraud Solutions into new and existing vertical markets through the development of key go-to-market strategies. This includes managing new product launches, product positioning, competitive analysis, marketing collateral, sales tools and content to support key revenue objectives.
As a product marketer, you will lead both strategic and tactical product marketing activity across Identity & Fraud Solutions and vertical markets. Working closely with international and central colleagues, product management, solution consulting, specialist sales, market planning, sales and marketing functions to successfully promote TU solutions for success.
Day to Day you will:
- Lead go-to-market strategy for applicable new product launches and initiatives in collaboration with Product, Sales and Marketing teams to ensure organisational readiness to sell and achieve product revenue objectives, with an emphasis on sales engagement tool and strategy development
- Set product marketing objectives for portfolio areas which align to key business objectives
- Be the product portfolio subject matter expert with a thorough understanding of key portfolio products and features, personas, market drivers and trends and competitive insight
- Conduct market research to reinforce positioning and GTM strategies
- Presenting in front of senior stakeholders, demonstrating products and running training sessions/demos for internal audiences
- Develop compelling and quantifiable value propositions and product messaging and positioning for go-to-market activities across multiple portfolios
- Deliver relevant and tailored enablement and client facing content e.g. value stories and case studies to key buying groups and personas, sales materials and tools, competitive insights
- Track key performance indicators to monitor and enhance product marketing effectiveness, forms plans directed by metrics and data
Essential Skills & Experience:
- Content creating and copywriting
- Collaboration
- Problem solving and strategic thinking
- Analytical / research skills
- Creativity
- Experience in Credit and/or Marketing Solutions industries advantageous
- 5+ years in a product marketing or marketing role
- Fraud & ID Industry Marketing/ Product Marketing qualifications preferred
Impact You'll Make:
What’s In It For you?
At TransUnion you will be joining a friendly, forward thinking global business.
As well as an excellent salary and bonus scheme or commission scheme (if joining our sales teams) our benefits package comes with:
26 days’ annual leave + bank holidays (increasing with service)
Global paid wellness days off + a bonus day off to celebrate your birthday
A generous contributory pension scheme + access to the TransUnion Employee Stock Purchase Plan
Private health care + a variety of physical, mental and financial fitness wellbeing programmes such as access to mindfulness tools
Access to our diversity forums and communities so you can get involved in causes close to your heart
TransUnion – a place to grow:
If there’s something on the list of essential / desirable skills that you can’t quite tick off, don’t let that put you off applying. We are open to exploring training and development opportunities for the right candidate to ensure you are successful.
We know imposter syndrome is real, lets confront it so we can continue to grow and thrive together
Flexibility at TU:
We recognise that our people need the freedom to balance their day-to-day lives with their work. This is why we’ve set out to create inclusive and flexible policies and practices for you to accommodate all your responsibilities and needs: children, family and beyond. If the role is advertised as full time, don’t let this stop you from applying. Let us know if you’re looking for a part time or flexible working arrangement and we can discuss this with you.
Additional support:
At TransUnion, we’re committed to fostering an inclusive and diverse workplace where all individual’s talents and perspectives are valued. When you apply for a position with us, you’re not just joining a team, you’re becoming part of a community that celebrates differences and embraces equality. We understand that everyone has different needs, which is why we offer a range of reasonable adjustments to our recruitment process. Please let us know if you require any reasonable adjustments to help you through the application process or to attend an interview with us by contacting [email protected]
Interview & Hiring Process:
Most of our recruitment processes are virtual, so you’ll get to know our hiring managers and teams over the phone and through video. If we need you to attend a physical in person interview your recruiter will inform you of this.
We do not accept any unsolicited CV’s from recruitment agencies. If you are a recruitment agency on our PSL our talent team will contact you directly should we require any assistance.
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TransUnion Job Title
Sr Consultant, Product Marketing