(Remote, Canada or United States)
About ZestyAI
ZestyAI is the leading property and climate risk analytics platform for the P&C insurance industry. Our AI-powered models deliver structure-level insights into the risks that drive the majority of losses, including wildfires, hail, and water damage. Powered by proprietary data spanning aerial imagery, property characteristics, permits, and environmental signals, we give insurers the clarity to price accurately, underwrite smarter, and reduce losses, creating a healthier insurance market for all.
As catastrophes grow more frequent and complex, legacy models can’t keep up. ZestyAI replaces outdated assumptions with dynamic, property-specific intelligence that helps carriers expand access to coverage, guide families and businesses in reducing their risk, and build more resilient communities. Our next wave of innovation leverages agentic AI to accelerate decision-making and unlock new levels of speed, scale, and precision across the insurance value chain.
About the role
We’re looking for a Senior Product Marketing Manager to lead go-to-market execution and drive revenue growth across ZestyAI’s expanding product portfolio. You’ll own positioning, launches, content, and sales enablement for key product lines, turning technical innovation into clear messaging, compelling assets, and GTM strategies that convert.
You’ll lead product and feature launches, shape the narrative in partnership with Product, enable the field alongside Sales, and collaborate with Marketing to drive demand. This is a high-impact, cross-functional role where you’ll help establish ZestyAI as the category leader in property and climate risk analytics. This role will report to the Head of Marketing.
What you will do
Own GTM for product and feature launches: Develop and execute launch strategies across the ZestyAI platform, translating technical AI and data products into business value for P&C insurance, and driving awareness, adoption, and revenue.Track and communicate business impact: Partner with Marketing Ops to measure the performance of your initiatives, including influenced pipeline, product adoption, and win rates. Use data to validate strategy and guide iteration.Craft messaging that resonates: Build sharp positioning and messaging frameworks that resonate with underwriters, actuaries, product leaders, and executives.Drive sales readiness: Create field enablement materials—including pitch decks, one-pagers, objection handling, and competitive battlecards—that actually get used and help close deals.Create high-impact content: Lead development of thought leadership, product collateral, and campaign content that fuels every stage of the buyer journey and supports demand generation.Partner across teams: Align with Product on roadmap and launches; Sales on feedback and deals; Customer Success on delivery and enablement; Marketing on campaigns and execution.
- Be the voice of the market: Run win/loss interviews and gather insights from customers, prospects, sales conversations, and competitors. Feed those learnings back into product strategy, messaging, and positioning to sharpen ZestyAI’s edge and uncover new growth opportunities.
Qualifications
- 5–8 years of senior-level Product Marketing experience. Demonstrated success in high-growth, fast-paced environments with ownership across multiple product lines..
- Proven track record owning GTM strategy and driving revenue for technical products with long, complex sales cycles
- Strong familiarity with data products, applied AI/ML, or the insurance ecosystem. Experience in insurtech or risk modeling is highly valued
- Exceptional messaging and storytelling skills: you know how to translate technical details into clear, compelling value
- Comfortable working with data: able to analyze large datasets, extract key insights, and translate them into strategic and tactical GTM actions
- Deep experience creating sales enablement content that gets used (decks, one-pagers, talk tracks, battlecards, etc.)
- Strong cross-functional leadership: You can drive alignment across Product, Sales, and Marketing without formal authority
- Comfortable in a fast-moving, high-ownership environment: you get things done without waiting for perfect inputs
If you bring more than the stated experience and are operating at a Director level, we’d still love to hear from you. Title and responsibilities may flex based on your background.
At ZestyAI, you’ll help modernize one of the world’s most critical industries while making communities more resilient to climate risk. You’ll work on meaningful problems with a team that moves fast, operates with integrity, and values real impact over optics. If you want to shape the future of insurance and help families and businesses protect what matters most, this is your opportunity.
