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StackAdapt is a self-serve advertising platform that specializes in multi-channel solutions including native, display, video, connected TV, audio, in-game ads and digital out-of-home ads. We empower thousands of digitally-focused companies to deliver outcomes and exceptional campaign performance everyday. StackAdapt was founded with a vision to be more than an advertising platform, it’s a hub of innovation, imagination and creativity.
As a Senior Product Marketing Manager at StackAdapt, you’ll lead the B2B and Political Verticals. You will develop and execute go-to-market strategies across our key industries and work closely with additional vertical leads supporting industry marketing efforts.
As a team, you’ll collaborate cross-functionally to craft powerful narratives and own product launches. This role is a unique opportunity to partner with our Advertising Technologies, Product, Sales, Engineering, and Enablement teams to shape our industry strategy and promote StackAdapt’s industry-specific products, solutions, and partnerships in the market.
StackAdapt is a remote-first company, we are open to candidates located anywhere in North America for this position and encourage those from all backgrounds to apply.
What you'll be doing:
- B2B and Political Vertical Expert: Act as our go-to expert in B2B and Political marketing, developing strategies to drive growth in this key area.
- Go-to-Market Strategy: Lead the development and execution of go-to-market (GTM) strategies for new vertical features, solutions and partnerships, working closely with the broader Marketing team.
- Positioning and Messaging: Develop compelling product positioning and messaging that resonates with target audiences in our key verticals, clearly articulating the value proposition of StackAdapt’s solutions.
- Competitive Analysis: Research industry trends and competitors, and position StackAdapt to stand out.
- Sales Collateral: Write and deliver high-impact sales tools, including pitch decks, one-pagers, and sales plays, to empower sales teams and support client engagements.
- Customer Insights: Gather feedback from customers and internal teams to identify pain points, challenges, and areas for improvement in both product and marketing strategies.
- Cross-Functional Collaboration: Partner closely with product, demand gen, and content teams to drive alignment on product marketing initiatives and overarching business goals.
- Reporting and Metrics: Track KPIs, providing insights and recommendations to enhance our go-to-market impact.
What you'll bring to the table:
- 5+ Years in Product Marketing: Specialized in industry product marketing within adtech, martech, SaaS, B2B and digital marketing.
- Deep B2B Expertise: Strong experience in the B2B industry and a passion for the Political space.
- Analytical Skills: Skilled in analyzing market trends and insights to inform strategy.
- Collaboration Skills: Proven ability to work cross-functionally with sales, product, advertising technologies, and marketing teams to achieve business objectives.
- Communication: Exceptional written and verbal communication skills, with the ability to convey complex product concepts in a clear and compelling way.
- Sales Enablement: Experience creating and delivering effective sales enablement materials that drive product understanding and adoption across North America, Latin America, EMEA, and APAC.
- Project Management: Strong organizational skills and the ability to manage multiple projects and initiatives simultaneously.
StackAdapt is a diverse and inclusive team of collaborative, hardworking individuals trying to make a dent in the universe. No matter who you are, where you are from, who you love, follow in faith, disability (or superpower) status, ethnicity, or the gender you identify with (if you’re comfortable, let us know your pronouns), you are welcome at StackAdapt. If you have any requests or requirements to support you throughout any part of the interview process, please let our Talent team know.
About StackAdapt
We've been recognized for our diverse and supportive workplace, high performing campaigns, award-winning customer service, and innovation. We've been awarded:
Ad Age Best Places to Work 2024
G2 Top Software and Top Marketing and Advertising Product for 2024
Campaign’s Best Places to Work 2023 for the UK
2024 Best Workplaces for Women and in Canada by Great Place to Work®
#1 DSP on G2 and leader in a number of categories including Cross-Channel Advertising
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