Relay is a digital banking platform that gives self-made business owners the tools and know-how to be great with money—bringing clarity, confidence, and control to every dollar earned, so they can turn hard work into lasting success. We do this by replacing financial guesswork with real visibility, transforming cash flow from a constant source of stress into a clear signal owners can use to run stronger, more resilient businesses.
We're looking for a Senior Product Marketing Manager, Product-Led Growth to join our fast-growing Product Marketing team. This is a PMM role with a clear line to revenue through usage-based pricing, at a company betting big on product-led growth as its next chapter. Most of our customers never talk to a salesperson — they discover Relay's value on their own, inside the product. That means the product itself has to do the selling, and you'll be the one defining how it does: reading customer behavior, spotting the moments where value is obvious, and building the paths and incentives that turn that value into revenue.
This is an ideal role for a PMM who thinks like a product person as much as a marketer, and wants direct, measurable influence on revenue. You know product-led growth, and you love to write. You'll bring the go-to-market lens to product decisions on usage-based pricing — working closely with Product Management and Product Design to create Relay's path to monetization.
What You'll Be DoingOwn the monetization moments. Paywalls, upgrade prompts, plan comparison, and trial messaging. Make the case for paying when the value is most obvious, without eroding trust.
Bring the GTM lens to product decisions. You know the SMB owner, the competitive set, and the value story. Push that understanding upstream into what gets built, not just how it's described. Partner closely with Product Management and Marketing to align strategy with market opportunity and growth potential.
Keep the story consistent. The ad, the pricing page, the first screen after signup, and the week-three lifecycle email should tell one story. You define the story and partner with Brand, Demand Gen, and Lifecycle to create a cohesive experience.
Lead customer and competitive insight. Understand user needs and market trends. Translate insight into positioning and messaging that stays consistent across the customer journey.
Run the experiments. Size the opportunity, write the variants, call the test, ship the winner, kill the loser. Partner with Data to instrument what matters and report honestly, including the losses.
Work inside a regulated product. Money movement, card spend, and balance thresholds carry real compliance obligations. Bring Legal and Compliance in early and treat their constraints as design inputs, not last-minute roadblocks.
3+ years of product marketing or growth marketing. Bonus points for exposure to UX, content design, or technical writing
Experience with product-led growth (PLG) motions
Experience in fintech, startups, and/or the SMB space
Strong experimentation skills — you can size, run, and call a test
Strong writing skills – you’re a data-driven storyteller, skilled at crafting narratives that influence metrics
Customer champion – you engage deeply with customers and translate those insights into messaging and positioning that resonates
Stage 1: A 30-minute Google Meet video call with a member of the Talent team
Stage 2: A 60-minute Google Meet video call with the Head of Product Marketing
Stage 3: A take-home case study followed by a 60-minute Google Meet video call with our team
Stage 4: A 45-minute in-person interview with a member of the Leadership team
We believe Relayers should feel rewarded for the impact they have on our mission and growth. Compensation follows impact. As impact increases, compensation grows, and we do not limit compensation changes to a once-a-year review cycle.
The annual salary range for this role is $139,500 CAD to $170,500 CAD.
For candidates who demonstrate full readiness for the defined scope of the role, the typical starting salary is $155,000 CAD. Offers below this point reflect candidates we believe can grow into the full scope of the role with support and development. Offers above this point reflect impact that meaningfully exceeds the role’s defined expectations or an expanded scope from day one.
We encourage you to have a conversation with your recruiter and ask questions about compensation throughout the hiring process. For more information on our compensation philosophy and perks and benefits, visit our Candidate Hub.
Why Relay Might Be the Perfect Fit For You
You push relentlessly for reinvention: You're always asking "how can this be better?" -- in your work, in your craft, in yourself. Comfort is a signal to push harder, not coast. You'd rather build something better than defend something familiar.
You crave autonomy: We trust our team with big challenges and the freedom to solve them. If you’re someone who takes initiative, is comfortable taking risks, and seeks input when needed, you’ll find the freedom here empowering.
You own your work: You take pride in your work, follow through on commitments, and feel a deep sense of responsibility for outcomes, not just tasks.
You build with AI, not just use it: You're actively embedding AI into how you work, pushing what's possible, and bringing your team along with you.
You care about impact, not noise: You care deeply about the substance of your work. You measure success by results, not recognition, and you let your work speak for itself.
You’re energized by complexity and ambiguity: You enjoy tackling problems that don’t come with a playbook. You’re comfortable building from scratch, iterating as you go, and collaborating to shape the best path forward.
You seek out feedback: You see directness as respect, not criticism. You actively seek input, sit with hard truths, and use feedback as fuel for improvement.
Small businesses are why we're here: Relay exists to help them thrive -- and that mission has to resonate with you.
Join Us
We're looking for people who are relentless, curious, and care deeply about the work. You're encouraged to apply even if your experience doesn't perfectly match the job description -- your perspective and drive matter more. We welcome diverse backgrounds and people who think critically, challenge the status quo, and want to help small businesses thrive.
If you require accommodations at any stage of the hiring process, please reach out to your Talent Partner.
Disclaimer: For compliance reasons, all offers of employment at Relay are conditional upon a successful background check and employment verification through Certn.
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