Develop measurement and optimization strategies for marketing campaigns, consulting with internal and client stakeholders to enhance performance and drive results.
StackAdapt is the leading technology company that empowers marketers to reach, engage, and convert audiences with precision. With 465 billion automated optimizations per second, the AI-powered StackAdapt Marketing Platform seamlessly connects brand and performance marketing to drive measurable results across the entire customer journey. The most forward-thinking marketers choose StackAdapt to orchestrate high-impact campaigns across programmatic advertising and marketing channels.
The Senior Performance Specialist will develop rigorous measurement and optimization strategies to maximize campaign performance across a variety of channels and marketing objectives,. You will act as a trusted advisor to the Sales and Account Management teams on complex campaigns, as well as work directly with select, high-profile accounts. Success in this role will require deep platform expertise, and the ability to explain complex concepts to diverse audiences and stakeholders.
The ideal candidate for this role is highly data-driven, customer-focused, and passionate about driving great results for clients. You will create industry-leading measurement and optimization strategies, drive revenue growth, and demonstrate thought-leadership inside and outside the company. Success in this role will require adaptability, creative problem-solving, and a growth mindset.
StackAdapt is a Remote First company. We are open to candidates located anywhere in Canada or the United States for this position.
What you'll be doing:
- Create best practices to maximize campaign performance across various campaign goals, channels and marketing objectives
- Develop measurement frameworks and consult internal stakeholders on implementation
- Provide campaign management and optimization consultation to internal stakeholders and for selected key strategic clients
- Provide trading managed service offering for high profile performance accounts or other complex areas of trading
- Partner with programmatic analysts to create reporting and analytics solutions enabling faster insights and better campaign performance
- Troubleshoot advanced technical problems including performance issues, measurement discrepancies
- Collaborate with engineers, data scientists and product managers to solve complex technical problems; lead and advise on testing new product features and build best practices and compelling value statements for GTM motions
- Partner with and inform Product on platform enhancements and automation needs for better campaign performance Partner with Revenue Enablement team to develop training for AM and AE teams on best practices for campaign management and optimization
- Partner with Marketing to create internal and external case studies and demonstrate thought leadership
What you bring to the table:
- 5+ years of consultative, client-facing work in ad-tech or digital marketing
- Ability to build strong relationships with internal and external stakeholders
- Talent for conveying complex topics in easily understood language
- Excellent written and verbal communication skills
- Highly organized with strong attention to detail
- Energized by problem-solving under pressure
- Proven track record leading working across organizational boundaries to get things done
- Insatiable curiosity for how things work and a passion for continuous improvement
- Media experience, including programmatic knowledge, is highly preferred
StackAdapters enjoy:
- Highly competitive salary + commission structure
- RRSP
- 3 weeks vacation + 3 personal care days + 1 Culture & Belief day + birthdays off
- Access to a comprehensive mental health care platform
- Health benefits from day one of employment
- Work from home reimbursements
- Optional global WeWork membership for those who want a change from their home office
- Robust training and onboarding program
- Coverage and support of personal development initiatives (conferences, courses, etc)
- Access to StackAdapt programmatic courses and certifications to support continuous learning
- An awesome parental leave policy
- A friendly, welcoming, and supportive culture
- Our social and team events!
StackAdapt is a diverse and inclusive team of collaborative, hardworking individuals trying to make a dent in the universe. No matter who you are, where you are from, who you love, follow in faith, disability (or superpower) status, ethnicity, or the gender you identify with (if you’re comfortable, let us know your pronouns), you are welcome at StackAdapt. If you have any requests or requirements to support you throughout any part of the interview process, please let our Talent team know.
About StackAdapt
We've been recognized for our diverse and supportive workplace, high performing campaigns, award-winning customer service, and innovation. We've been awarded:
Ad Age Best Places to Work 2024
G2 Top Software and Top Marketing and Advertising Product for 2024
Campaign’s Best Places to Work 2023 for the UK
2024 Best Workplaces for Women and in Canada by Great Place to Work®
#1 DSP on G2 and leader in a number of categories including Cross-Channel Advertising
#LI-Remote
Top Skills
Ai Marketing Platform
Analytics Solutions
Programmatic Advertising
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