Manage and optimize B2B paid social campaigns across LinkedIn, Meta, and Reddit. Responsibilities include campaign execution, budget and bid management, audience and creative testing, conversion tracking, performance reporting, and strategic recommendations supporting demand generation and pipeline goals. The role collaborates with Demand Generation, Creative, and Web teams and requires independent stakeholder communication. Paid search is explicitly excluded.
We are looking for an experienced, hands-on Freelance Senior Paid Social Specialist to manage and optimise paid social campaigns for an established B2B technology company.
You will work closely with the Demand Generation team to improve campaign performance across the customer journey, with a strong focus on driving pipeline. This role combines hands-on campaign execution and optimisation with strategic recommendations.
Responsibilities- Manage and optimise paid social campaigns across LinkedIn, Meta/Facebook and Reddit.
- Monitor campaign performance, budgets, pacing and bid strategies.
- Build and launch campaigns using creative and copy supplied by internal teams.
- Continuously test and optimise audiences, targeting, placements and creative.
- Identify opportunities to improve campaign efficiency and performance.
- Support conversion tracking, measurement and reporting.
- Recommend paid social strategies that support broader demand generation and pipeline goals.
- Collaborate with internal Demand Generation, Creative and Web teams.
- Proactively share platform trends, insights and optimisation opportunities.
Requirements
- Strong hands-on experience in B2B SaaS or B2B technology paid social.
- Deep expertise in LinkedIn Ads and Meta Ads.
- Experience managing meaningful paid media budgets.
- Strong understanding of B2B demand generation and full-funnel marketing.
- Strong analytical and campaign optimisation skills.
- Ability to work independently while communicating proactively with stakeholders.
- Experience with Reddit Ads is highly desirable.
- Experience with 6sense, StackAdapt, programmatic display, CTV or podcast advertising is an advantage.
This is a hands-on paid social roleand does not include paid search responsibilities.
Similar Jobs
Artificial Intelligence • Healthtech • Machine Learning • Natural Language Processing • Biotech • Pharmaceutical
Leads health technology assessment, value, and evidence strategy for Pfizer’s genitourinary oncology portfolio. Manages HEOR, real-world evidence, economic models, global value dossiers, registries, and evidence dissemination to support reimbursement and patient access. Partners with global, regional, country, and cross-functional oncology teams, oversees vendors and project teams, and communicates findings through publications and conferences.
Big Data • Fintech • Mobile • Payments • Financial Services
Lead technical strategy and execution for foundational Trust and Safety backend systems supporting consumer risk and credit reporting. Design and operate highly available distributed systems, improve reliability, monitoring, testing, and on-call processes, and guide cross-functional initiatives. Establish engineering standards, conduct technical planning, mentor engineers, communicate architectural decisions, and drive system quality, scalability, and sustainability across teams.
Top Skills:
SparkAWSKotlinKubernetesMySQLPython
Cloud • Security • Software • Cybersecurity • Automation
Leads technical direction for GitLab’s Core DevOps services, covering CI, CD, planning, and source control. Defines architecture, quality metrics, migration strategies, and technical roadmaps; addresses systemic risk and complex design decisions; prototypes and writes code when needed; partners with Infrastructure, Security, SRE, and Product; adopts AI capabilities; mentors senior engineers; supports incident response and senior technical hiring.
Top Skills:
Agentic FrameworksAIAutonomous WorkflowsCi/CdDevOpsDistributed SystemsFault ToleranceGitlabHuman-In-The-Loop ControlsLarge Language ModelsMachine LearningMulti-Tenant SystemsObservabilityResponsible Ai
What you need to know about the Vancouver Tech Scene
Raincouver, Vancity, The Big Smoke — Vancouver is known by many names, and in recent years, it has gained a reputation as a growing hub for both tech and sustainability. Renowned for its natural beauty, the city has become a magnet for professionals eager to create environmental solutions, and with an emphasis on clean technology, renewable energy and environmental innovation, it's attracted companies across various industries, all working toward a shared goal: advancing clean technology.
