Senior Marketing Manager, Customer

THE OPPORTUNITY: 

This existing vacancy is open to candidates that reside in the United States or Canada. 

The Senior Customer Marketing Manager will build and lead our existing customer marketing strategy, focused on accelerating expansion across the post-sale lifecycle. This role will design and execute targeted lifecycle and account-based programs that drive cross-sell, upsell, retention, and advocacy— generating measurable expansion pipeline and increasing product penetration within our customer base. Partnering closely with Sales, Customer Success, Product Marketing, and Marketing Operations, this leader will align messaging to critical lifecycle moments and leverage usage signals, intent data, and account insights to drive revenue impact. This is a high-visibility role with direct influence on Net Revenue Retention and customer lifetime.

Primary Duties and Responsibilities

• Design and execute segmented expansion campaigns targeting upsell and cross-sell opportunities by lifecycle stage, product usage, industry, and account tier.
• Partner with Sales and Customer Success to prioritize high-potential accounts and develop coordinated expansion plays.
• Collaborate with Product Marketing to refine bundling strategies, value propositions, and positioning that increase product adoption and penetration.
• Drive measurable expansion pipeline and revenue contribution from marketing-sourced and marketing-influenced programs.
• Architect personalized lifecycle programs leveraging behavioral triggers, product usage signals, intent data, and customer milestones.
• Execute integrated, multi-channel campaigns across email, webinars, in-product messaging, digital, and SDR outreach.
• Partner with Customer Experience and CS to align messaging across onboarding, adoption, renewal, and expansion stages.
• Establish scalable journey frameworks that balance automation with high-value account personalization.
• Work with Customer Success to identify and respond to risk signals (e.g., declining usage, support patterns, executive turnover).
• Develop targeted marketing interventions that support retention and protect recurring revenue.
• Contribute to overall Net Revenue Retention (NRR) strategy and performance.
• Define and track KPIs for customer marketing programs, including expansion pipeline, conversion rates, adoption lift, retention impact, and revenue influence.
• Partner with Marketing Operations to ensure accurate attribution and reporting within Salesforce
  and Marketo.
• Establish a rigorous test-and-learn framework, continuously optimizing segmentation, messaging, and channel mix.
• Own the strategy and execution for customer reviews across third-party platforms (e.g., G2, TrustRadius).
• Develop campaigns to increase review volume, quality, and category rankings.
• Coordinate cross-functionally to activate advocates and manage review responses in partnership with Product and Customer teams.
• Evaluate and pilot AI-driven approaches to personalization, segmentation, campaign automation, and performance optimization.
• Introduce scalable innovations that increase efficiency while improving relevance and customer
  engagement.

Minimum Skills and Qualifications

• 5–8 years of experience in B2B SaaS marketing, with a focus on customer marketing, lifecycle, demand generation, or ABM.
• Proven success driving revenue-impacting expansion programs (upsell, cross-sell, retention).
• Demonstrated experience partnering closely with Sales and Customer Success on account prioritization and execution.
• Strong proficiency in behavioral, firmographic, and intent-based targeting.
• Hands-on experience executing integrated, multi-channel campaigns.
• Experience with Salesforce, Marketo, and at least one customer intelligence platform (e.g., Gainsight, Pendo, 6sense).
• Analytical mindset with a strong bias toward experimentation and measurable outcomes.
  

Preferred Skills and Qualifications

• Background in multi-product SaaS environments with complex platform positioning.
• Experience supporting post-sale GTM motions and Net Revenue Retention strategies.
• Familiarity with EHS, ESG, or compliance-focused technology markets.

VelocityEHS is committed to competitive, fair, and equitable compensation practices by offering market-based salary ranges. The expected salary range for this position is between $96,850 and $123,250 USD (United States) or $90,500 and $117,200 CAD (Canada). We aim to hire between the minimum and midpoint of the salary range and offers at the maximum of the range are uncommon. The final offered salary will be based on candidate’s proficiency in skill set, prior relevant experience, internal equity, market considerations, and other factors. This role is eligible for our comprehensive benefits package.  

We welcome and encourage diversity in the workplace. VelocityEHS is an Equal Opportunity and Affirmative Action Employer. All qualified applicants will receive consideration for employment without regard to age, race, color, national or ethnic origin, religion, sex, sexual orientation, gender identity or expression, marital status, family status, veteran status, Indigenous/Native American status, or disability. 

Applicants with disabilities can request accessible formats, communication supports, or other accessibility assistance by contacting [email protected] Headhunters and recruitment agencies may not submit resumes/CVs through this website or directly to managers. VelocityEHS does not accept unsolicited headhunters and agency resumes. VelocityEHS will not pay fees to any third-party agency or company that does not have a signed agreement with VelocityEHS.

 Who is VelocityEHS?

VelocityEHS is the largest and fastest-growing environmental, health, safety (EHS) and sustainability software company in the world. Relied on by more than 10 million users worldwide to drive operational excellence and achieve outstanding outcomes, VelocityEHS is the global leader in true SaaS enterprise EHS & ESG technology. The VelocityEHS Accelerate® Platform is the definitive gold-standard, delivering best-in-class solutions for managing ESG, Safety, Industrial Ergonomics, Control of Work, Health, Operational Risk and Environmental Compliance.

Our customers include the world's most esteemed Fortune 1000 corporations. From manufacturing to food & beverage, from chemicals to pharmaceuticals, we've worked with them at every level, from the boardroom to the shop floor. We still operate with the same start-up mentality that has made us the leading cloud EHS company and offer each and every employee the opportunity to grow and reach their full potential.

The VelocityEHS team includes unparalleled industry expertise, with more certified experts in health, safety, industrial hygiene, ergonomics, sustainability, the environment, AI, and machine learning than any EHS software provider. Recognized by the EHS industry's top independent analysts as a Leader in the Verdantix 2023 Green Quadrant Analysis—VelocityEHS is committed to industry thought leadership and to accelerating the pace of innovation through its software solutions and vision. Its privacy and security protocols, which include SOC2 Type II attestation, are among the most stringent in the industry.

What are the benefits and perks of working at VelocityEHS?

You and your loved ones will be supported with a competitive and comprehensive benefits package. Below are some highlights for eligible employees, or you can review all our perks and benefits by visiting our career page!

• Generous time off programs
• Medical/dental coverage, retirement (with employer match)
• Parental leave plans for all family types
• Job shadowing programs and one-on-one coaching opportunities
• Tuition reimbursement for continuing education, advanced degrees, and certifications
• Remote-first and flexible work schedule to fit your family's needs
• Monthly stipend to make your home office more comfortable, productive, and successful
• Corporate wellness and personalized preventative mental health care programs
• Summer Fridays (Memorial Day through Labor Day enjoy a 6-hour workday every Friday)

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