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Hiive

Senior Manager, Product Marketing

Posted 19 Days Ago
Be an Early Applicant
In-Office
Vancouver, BC
Senior level
In-Office
Vancouver, BC
Senior level
The Senior Manager, Product Marketing will develop strategies for product awareness and adoption, manage product launches, create marketing tools, and collaborate with various teams to drive growth.
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Named #4 startup in Canada for 2024, Hiive is a fintech/marketplace startup connecting buyers and sellers of stock in venture-backed pre-IPO companies🚀. Thanks to our industry-leading technology and best-in-class capital markets team, we are home to the fastest-growing marketplace for the stock of “unicorns” on the planet. As a profitable and rapidly growing business backed by US venture capital investors, we are seeking to scale our high-performing team.

Interested in learning more about life at Hiive? Check out our careers page to see how you can grow with us!

As a Senior Manager, Product Marketing at Hiive, you'll play a crucial role in shaping and executing our go-to-market (GTM) strategy, ensuring our products resonate with our users and drive business growth.

In this role, your responsibilities would include:

  • Developing and executing product marketing strategies that drive awareness, engagement, and adoption for Hiive’s products.

  • Defining and refining Hiive’s messaging and positioning, ensuring alignment with user needs and market trends.

  • Leading product launches from conception to execution, collaborating cross-functionally with Product, Capital Markets, and Growth teams.

  • Creating compelling user enablement materials, including product collateral, pitch decks, and case studies.

  • Partnering with the Demand Generation team to build and execute integrated campaigns that drive pipeline and adoption.

  • Conducting competitive analysis and market research to build out positioning, and GTM strategies.

  • Collaborating closely with Product Managers to influence roadmap decisions based on user insights and market trends.

Required Skills:

  • 5+ years of product marketing experience in B2B SaaS or marketplace businesses.

  • Proven track record of successfully launching and marketing products.

  • Strong storytelling skills with the ability to translate complex concepts into clear, compelling narratives.

  • Experience developing sales enablement tools and working closely with sales teams.

  • Excellent project management skills and ability to work cross-functionally in a fast-paced environment.

Preferred Skills:

  • Experience in venture capital, private equity or marketplaces.

  • Deep understanding of the startup and venture ecosystem.

  • Familiarity with data-driven marketing approaches and performance analytics.

  • Experience working with product-led growth (PLG) and enterprise sales motions

Compensation, Benefits, & Perks: 

  • Highly competitive salary commensurate with experience and contribution.

  • Opportunity to participate in ownership of a rapidly growing early-stage startup through our employee stock option plan.

  • Comprehensive 100% employer-paid health and dental premiums, a health and personal spending account.

  • A dedicated desk in our Vancouver, BC HQ, in the heart of downtown, with a fridge stocked with healthy snacks and drinks, an onsite gym, and a gorgeous rooftop amenity.

  • Enjoy a $20-per-day commuter benefit for every day you work in our Vancouver HQ.

  • An engaging social calendar, including bi-weekly catered lunches, bi-weekly “Friday bar,” team workouts, annual summer party, and holiday party, two “onsite” all-team retreats each year, semi-annual team-building events, and Hiive Womens’ Network events.

  • Significant opportunities for growth into team leadership and management roles.

  • Entrepreneurial culture and a small and dynamic team.

  • Sponsorship, immigration, and relocation for exceptional candidates.

Hiive is committed to fostering an inclusive workplace where all individuals have an opportunity to succeed.

Top Skills

B2B Saas
Data-Driven Marketing
Performance Analytics
HQ

Hiive Vancouver, British Columbia, CAN Office

34 W 8th Ave, Vancouver, British Columbia, Canada, V5Y 1M7

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