Who We Are
Babylist is the trusted platform for millions of growing families. For over a decade, Babylist has been the technology solution for expecting parents and the community that supports them, expanding from baby registry into a full-service platform that helps parents make decisions with confidence, stay connected, and build happy and healthy families. Every year Babylist helps over 9M people make purchases through its registry, app, ecommerce shop, and comprehensive product guides. The Babylist ecosystem now includes Babylist Health, which provides access to products and services including insurance-covered breast pumps, Expectful, a new voice in health and wellness for pre-pregnancy through postpartum care, and The Push, a branded content studio that works with the biggest companies in the baby space. With over 59M monthly pageviews and 1.2M TikTok followers, Babylist is a generational brand leading the $88 billion baby product industry. To learn about Babylist’s registry options, editorial content, and more, visit www.babylist.com
Our Ways of Working
Our team spans time zones, but real connection drives great work. We embrace remote flexibility, but twice a year, we come together—once as a company, once by department. These offsites aren’t just meetings; they’re key moments to collaborate, build trust, and strengthen the relationships that make us successful. Showing up every day matters. For this particular role, there may also be occasional travel to conferences or client locations on a quarterly basis.
What the Role Is
As the Senior Manager, Business Development, you will drive the expansion and evolution of our advertising and media business beyond its current scope. This role requires a strategic, data-driven leader to develop scalable impact to our partnerships strategy, while still aligning with our core audience and business. The ideal candidate has a deep understanding of B2C marketing and partnerships, with a passion for building innovative collaborations that will propel our business to new heights.
Who You Are
- 10+ years of experience in business development, partnerships, or a related ecommerce field, preferably in media, affiliate marketing, CPG, retail, or consumer tech.
- Proven track record of developing and executing revenue-driving business development strategies and expanding strategic partnerships.
- Expertise in market evaluation, including conducting quantitative and qualitative research to identify new opportunities and product-market fit (PMF).
- Deep understanding of media monetization, affiliate partnerships, and revenue-share models, with experience on both buy-side and sell-side media dynamics.
- Strong financial acumen, leveraging market insights, financial modeling, and ROI analysis to build data-driven business cases and drive stakeholder buy-in.
- Strong KPI-driven approach, defining success metrics, tracking performance, and iterating based on results.
- Exceptional strategic thinker who can identify and pursue high-value growth opportunities aligned with Babylist’s media and acquisition goals.
- Excellent project management skills, taking initiatives from concept to execution while collaborating across Partnerships, Brand, CRM, and Product teams.
How You Will Make An Impact
- Drive revenue growth by identifying market opportunities and expanding Media and Affiliate monetization across registry, content, and Babylist Health.
- Develop and execute new business opportunities by researching product-market fit, launching MVPs, and refining scalable solutions.
- Expand strategic partnerships to extend Babylist’s user engagement beyond birth, securing high-value collaborations with brands
- Lead cross-functional collaboration with Partnerships, CRM, Brand, and Product teams to align on business development initiatives and launch new products.
- Optimize business development strategy by setting clear KPIs, tracking performance, and iterating based on data.
- Create guiding principles to determine when to start, pivot, or stop projects based on return on effort.
- Measure success through increased revenue, deeper strategic partnerships, and extended user engagement post-registry.
Why You Will Love Working At Babylist
- We invest in the infrastructure you’ll need to be supported and successful: tools, opportunities to connect with colleagues, and a stipend to help you set up your office
- We build products that have a positive impact on millions of people’s lives
- We work at a sustainable pace which means work/life balance is a real thing here
- We believe technology and data can solve hard problems
- We believe in exceptional management
- We are an antiracist organization and doing the work to support differences of all kinds
- We offer competitive pay and meaningful opportunities for career advancement
- We have great benefits like company paid medical, dental, and vision, a generous paid parental leave policy, and 401k with company match
- We care about employee wellbeing with perks for physical, mental and emotional health, parenting, childcare, and financial planning
Babylist takes a market-based approach to pay, and pay may vary depending on your location. Your actual base salary will depend on factors such as your skills, qualifications, experience, and work location.
The estimated pay range for this role is $116,200.00 - $174,300.00
In addition, Babylist offers equity, bonus, and benefits, including company paid health, dental and vision insurance, 401(k) matching, flexible spending account, and paid leave (including PTO and parental leave) in accordance with our applicable plans and policies.
SMS Consent: As part of our hiring process, Babylist may offer the option to receive text message updates about your application and interview scheduling. You will have the opportunity to opt in or out of SMS communications later in the application process. Choosing not to receive SMS messages will not affect your application status, and communication will continue via email or phone. Message and Data Rates may apply. You can STOP messaging by sending STOP and get more help by sending HELP. To view our Privacy Policy, please visit https://www.babylist.com/privacy.
IMPORTANT NOTICE: Our company takes the security and privacy of job applicants very seriously. We will never ask for payment, bank details, or personal financial information as part of the application process. All of our legitimate job postings can be found on our official career site. Please be cautious of job offers that come from non-company email addresses (@babylist.com), instant messaging platforms or unsolicited calls.
