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Centene Corporation

Senior Manager, Marketing.

Reposted Yesterday
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In-Office or Remote
6 Locations
Senior level
In-Office or Remote
6 Locations
Senior level
Manage local health plan marketing teams to procure/manage Medicaid contracts, drive member acquisition/retention, and execute marketing strategies.
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You could be the one who changes everything for our 28 million members. Centene is transforming the health of our communities, one person at a time. As a diversified, national organization, you’ll have access to competitive benefits including a fresh perspective on workplace flexibility.
 

Position Purpose: Manage day-to-day relationships with local health plan marketing teams to successfully procure/re-procure Medicaid managed care contracts through best-in-class, insight driven marketing, media, and activations to drive impact at a local level. Execute the annual marketing plans for the Medicaid managed care plans to grow member acquisition and retention in close partnership with the Health Plan teams. Identify, design and drive adoption of marketing capabilities, platforms, and processes at a national level to support the state-based and local Health Plan efforts.

  • Execute portfolio strategy for the state/locality to proactively communicate Health Plans’ state/local community impact to key stakeholders
  • Identify and share best practices and learnings with state-based markets and establish a community of practice to scale across the network
  • Develop and adapt marketing activations content so that they are relevant and accessible to all audiences
  • Support execution of the marketing budget and annual marketing plans, shaping investment which reflects effective portfolio planning, resource allocation, bold investment decisions, and intense cost management
  • Derive insights from regional markets to inform marketing strategy and execution for national brands (Ambetter and WellCare), and serve as single corporate marketing/comms contact for Health Plans across all Lines of Business
  • Identify opportunities for scale and efficiency in both enabling investment (agency fees, production, research etc.) and media to support development and delivery of local content
  • Performs other duties as assigned
  • Complies with all policies and standards

Education/Experience: Bachelor’s degree in Marketing, Communications, Journalism, Business Administration, or related field required. Master’s degree preferred. 6+ years of experience in marketing or communications within the healthcare industry required. Organization and talent management experience required.

Pay Range: $87,700.00 - $157,800.00 per year

Centene offers a comprehensive benefits package including: competitive pay, health insurance, 401K and stock purchase plans, tuition reimbursement, paid time off plus holidays, and a flexible approach to work with remote, hybrid, field or office work schedules.  Actual pay will be adjusted based on an individual's skills, experience, education, and other job-related factors permitted by law, including full-time or part-time status.  Total compensation may also include additional forms of incentives. Benefits may be subject to program eligibility.

Centene is an equal opportunity employer that is committed to diversity, and values the ways in which we are different. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, veteran status, or other characteristic protected by applicable law.


Qualified applicants with arrest or conviction records will be considered in accordance with the LA County Ordinance and the California Fair Chance Act

Top Skills

Budget Management
Communications
Marketing
Marketing Strategy
Media

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