Thomson Reuters’ Demand Gen Team is dedicated to developing and implementing innovative and effective integrated marketing campaigns across a range of industry-leading products. This Manager role assists with setting the strategic approach, planning and performance prioritization for Thomson Reuters demand generation within the Legal segment for the United States, delivering on the unique customer needs of these significant markets to ultimately drive marketing attributed sales, revenue, and growth in this segment.
We are seeking an experienced, digitally savvy, and data-driven leader for a Sr. Manager, Legal Marketing Strategy to drive robust and integrated marketing strategies across the Canada market for Legal and Tax. This is a strategic and cross-functional leadership role who works closely with the Director of Marketing Strategy, the segment GM, sales leadership as well as across multiple marketing capabilities. This role requires strong data acumen, innovation and planning abilities, cross-functional leadership skills, and requires a self-motivated individual with effective communication skills.
About the Role
In this opportunity as the Sr. Manager - Marketing Strategy for Canada, you will:
- Assist with creation, planning and activation of innovative marketing strategies for the Canada segment, with strong focus on transforming and optimizing digital channels, partnering closely with sales, demand gen and product marketing groups to build and align on upfront strategy and prioritization.
- Forecast, measure, analyze and report the impact of campaign and demand gen activities on marketing and sales pipeline, revenue, and demand funnel velocity.
- Deeply understand Legal and Tax go-to-market strategies, insights, personas, customer segmentation, competitive intelligence to translate business goals into marketing strategies.
- Partner closely across the marketing organization to bring strategies and plans to life through thoughtful planning, integration of relevant content and effective translation into demand gen programs and activities.
- Deliver effective marketing strategies to fuel sales funnel and build pipeline, from marketing qualified lead to closed sale.
- Continually monitor success of planning process and identify efficiencies, opportunities to optimize, leverage best practices, etc.
- Consistently monitor performance data of assigned sub-segment; Derive insight and action items to leadership team and key stakeholders throughout the business.
About You
You're a fit for the role of Sr. Manager - Marketing Strategy if your background includes:
- Must be based in and around Toronto, ON Canada
- 6+ years of experience in digital marketing, growth marketing or demand gen, with deep understanding of marketing frameworks and channel mix activation
- BA/BS required; MBA preferred
- Strong leadership, collaboration, teamwork and relationship-building skills across multiple levels and functions in the organization
- Strong paid and organic digital experience and CX thinking a plus; deep understanding of modern demand generation technologies, platforms and systems.
- Experience of organizing and executing events, tradeshows and conferences.
- Experience or knowledge of the Legal and Tax Canadian markets a plus.
#LI-JK3
What's in it For You?
You will join our inclusive culture of world-class talent, where we are committed to your personal and professional growth through:
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Hybrid Work Model: We’ve adopted a flexible hybrid working environment (2-3 days a week in the office depending on the role) for our office-based roles while delivering a seamless experience that is digitally and physically connected
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Wellbeing: Comprehensive benefit plans; flexible and supportive benefits for work-life balance: flexible vacation, two company-wide Mental Health Days Off; work from another location for up to a total of 8 weeks in a year, 4 of those weeks can be out of the country and the remaining in the country, Headspace app subscription; retirement, savings, tuition reimbursement, and employee incentive programs; resources for mental, physical, and financial wellbeing.
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Culture: Globally recognized and award-winning reputation for equality, diversity and inclusion, flexibility, work-life balance, and more.
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Learning & Development: LinkedIn Learning access; internal Talent Marketplace with opportunities to work on projects cross-company; Ten Thousand Coffees Thomson Reuters café networking.
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Social Impact: Ten employee-driven Business Resource Groups; two paid volunteer days annually; Environmental, Social and Governance (ESG) initiatives for local and global impact.
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Purpose Driven Work: We have a superpower that we’ve never talked about with as much pride as we should – we are one of the only companies on the planet that helps its customers pursue justice, truth and transparency. Together, with the professionals and institutions we serve, we help uphold the rule of law, turn the wheels of commerce, catch bad actors, report the facts, and provide trusted, unbiased information to people all over the world.
Do you want to be part of a team helping re-invent the way knowledge professionals work? How about a team that works every day to create a more transparent, just and inclusive future? At Thomson Reuters, we’ve been doing just that for almost 160 years. Our industry-leading products and services include highly specialized information-enabled software and tools for legal, tax, accounting and compliance professionals combined with the world’s most global news services – Reuters. We help these professionals do their jobs better, creating more time for them to focus on the things that matter most: advising, advocating, negotiating, governing and informing.
We are powered by the talents of 26,000 employees across more than 70 countries, where everyone has a chance to contribute and grow professionally in flexible work environments that celebrate diversity and inclusion. At a time when objectivity, accuracy, fairness and transparency are under attack, we consider it our duty to pursue them. Sound exciting? Join us and help shape the industries that move society forward.
Accessibility
As a global business, we rely on diversity of culture and thought to deliver on our goals. To ensure we can do that, we seek talented, qualified employees in all our operations around the world regardless of race, color, sex/gender, including pregnancy, gender identity and expression, national origin, religion, sexual orientation, disability, age, marital status, citizen status, veteran status, or any other protected classification under applicable law. Thomson Reuters is proud to be an Equal Employment Opportunity/Affirmative Action Employer providing a drug-free workplace.
We also make reasonable accommodations for qualified individuals with disabilities and for sincerely held religious beliefs in accordance with applicable law.
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More information about Thomson Reuters can be found on https://thomsonreuters.com.
