Lead the buildout of a centralized marketing analytics function: consolidate multi-unit data, define KPIs and governance, develop pipelines and dashboards, improve attribution, create forecasting and testing frameworks, and deliver insights to optimize acquisition and marketing ROI.
This is a remote position.
Our client is a growth stage technology and data-driven commercial insurance wholesaler backed by a leading private equity firm. They are combining the worlds of insurance and technology to create an insurtech powerhouse, and are undergoing rapid digital transformation. They are building a centralized marketing analytics function and seeking a senior leader to establish the data foundation that supports performance marketing, attribution, reporting, and growth optimization across multiple business lines.
This is a highly visible role reporting to the Head of Digital Marketing and will serve as the bridge between marketing, analytics, data engineering, and executive stakeholders.
Employment Type: Full-time permanent
Location: Remote - MUST be physically located in the US
Compensation: $140,000-150,000 base + 15% bonus + full benefits (see below)
What You'll Do:
- Design, build, and manage a centralized marketing data ecosystem leveraging Snowflake, dbt, data ingestion tools, and BI platforms.
- Develop and maintain enterprise-wide marketing KPIs, including customer acquisition cost, ROAS, conversion metrics, lifetime value, attribution models, and revenue performance metrics.
- Ensure accurate tracking and attribution across paid and owned channels through governance of pixels, server-side tracking, conversion APIs, tag management, and offline conversion integrations.
- Build reporting frameworks and self-service dashboards that allow marketing teams to monitor performance in near real time.
- Partner with marketing leadership to develop forecasting models, performance targets, budget scenarios, and investment recommendations.
- Lead measurement initiatives including incrementality testing, lift studies, geo-testing, and A/B testing programs.
- Identify data quality issues and establish governance processes to improve reporting consistency and reliability.
- Translate complex analytical findings into clear recommendations for both technical and non-technical stakeholders.
- Collaborate with data engineering, finance, and marketing teams to align reporting standards and performance measurement methodologies.
Requirements
- 5+ years of marketing analytics, marketing operations, or performance measurement experience.
- 2+ years of hands-on ownership of a cloud data warehouse environment such as Snowflake.
- Strong experience with dbt and modern data modeling practices.
- Deep understanding of paid search, paid social, affiliate marketing, attribution, and conversion tracking.
- Experience integrating data from advertising platforms, analytics tools, CRM systems, and other marketing technologies.
- Advanced SQL skills required.
- Experience with Python for analytics is highly desirable.
- Experience with Looker, LookML, or similar BI platforms strongly preferred.
- Ability to communicate analytical concepts to executive stakeholders.
- Experience working across multiple brands, business units, or product lines preferred.
- Insurance, financial services, fintech, or other highly regulated industries are advantageous.
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