What we do and why we do it
As the leading end-to-end investment platform for single-family rental homes (SFR), our mission is to reinvent investment housing for the benefit of all. . We successfully merge our passion for helping investors build wealth through real estate with cutting-edge technology that transforms the way they do it.
How it’s going (and growing)
With a talented team of 800+ Roofsters, our collaborative, can-do culture is what fuels our growth. In 2022, we closed on our Series E, raising $240 million, and have offices in California, New York and Atlanta. We offer a complete suite of investing solutions for both individual investors, including Stessa (financial and asset management software), RentPrep (tenant screening and placement service for landlords), and Mynd (a tech-powered property management platform for both Retail and Institutional investors).
About the role
As the Senior Manager of Growth Marketing, you will be a key leader in driving customer acquisition, retention, cross-sell, up-sell, and revenue growth. You’ll own our paid marketing strategy, experiment with innovative growth tactics, and collaborate with the Product team on creative ways to grow at every stage of the funnel.
We are seeking an experienced growth marketer who thrives on creative problem-solving, scaling impactful campaigns, and achieving results in a dynamic, fast-paced environment—and, most importantly, is driven by a passion for making real estate investing simpler and more accessible for everyone.
Responsibilities
- Create and manage a comprehensive growth marketing plan to drive user acquisition, retention, and cross-sell / upsell across all channels.
- Design, execute and optimize campaigns across channels, ensuring strong ROI and scalable growth.
- Oversee and optimize the growth marketing budget, ensuring cost-effective spend allocation and favorable unit economics.
- Design, implement, and analyze growth experiments, A/B tests, and conversion rate optimization strategies to maximize the impact of marketing efforts.
- Track, analyze, and report on performance, using insights to refine strategies.
- Partner with the Product team to align marketing and product-led growth strategies, and jointly own revenue outcomes
- Identify and execute creative, non-traditional growth tactics to amplify brand reach, customer acquisition, and cross-sell / upsell.
Qualifications
- 5-8+ years in growth marketing or a similar role, with a proven track record of driving measurable results through well-executed product and marketing-led growth strategies.
- Proficiency in data analysis and building dashboards, including tools like Google Analytics, Mixpanel, Sigma, or similar.
- Experience running experiments to optimize conversions and pilot new value propositions and use cases.
- Experience and desire to test creative, low-cost strategies to achieve outsized results.
- Experience partnering with a Product team to achieve growth outcomes.
- Deep customer empathy and the ability to design campaigns that align with their needs and priorities.
- Ability to effectively allocate and manage substantial budgets.
- Proven ability to lead cross-functional teams and influence stakeholders at all levels.
- A startup spirit: A growth mindset, high learning agility, curiosity and adaptability are key.
- Bachelor’s degree in marketing, business, or a related field.
- Real estate investing experience or experience in proptech or fintech is a plus!
Location
This position is classified as HYBRID within the Greater Oakland Area with an expectation to be in-office on Tuesdays and Thursdays weekly.
Compensation
$163,000 - $192,000 annual base salary. The compensation range may be adjusted based on experience and location.
Pay Transparency:
Our compensation reflects several US geographic markets. The base pay for this position represents the expected salary for this position. Ultimately, in determining your pay it will be based on several factors including location, job-related knowledge, skills, experience and other job related factors. Roofstock is a total compensation company; the base salary is only part of our total compensation package.
Competitive & Unique Benefits Package
- Generous PTO Policy
- 13 Paid Holidays
- Volunteer Time Off
- Paid Parental Leave
- 401k Program
- Wellness and home office/cell phone subsidies
- Robust health, dental, vision insurance, and more
Authorization to work in the U.S. is a precondition of employment and we are unable to sponsor H1-B Visas at this time.
Commitment to Equal Employment Opportunity
The company provides equal opportunity in all of our employment practices to all qualified employees and applicants without regard to race, color, religion, sex, gender, gender expression, gender identity, national origin, ancestry, citizenship, age, physical or mental disability, marital status, sexual orientation, military or veteran status, genetic information or any other category protected by federal, state and local laws. This policy applies to all aspects of the employment relationship, including recruitment, hiring, compensation, promotion, transfer, disciplinary action, layoff, return from layoff, training and social, and recreational programs. All such employment decisions will be made without unlawfully discriminating on any prohibited basis.
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