Ground News is a platform that makes it easy to compare news sources, read between the lines of media bias, and break free from algorithms.
In a world where political polarization and media distrust are at an all-time high, Ground News offers people a better way to stay informed and see every side of the story. Our mobile app, web app, and browser extension are home to a community of mindful readers who use our news comparison platform to engage with news beyond their filter bubble.
Unlike most news companies, our values do not align with any specific political ideology. Unlike most tech platforms, we don’t rely on algorithms to keep users on our platform to sell more ads. We are supported by our readers who pay for a subscription to build a more nuanced understanding of the news, the world, and themselves.
Highlights:
#1 on Product Hunt
#2 on 2025 Apple Design Awards in the Social Impact category
3-time winner of US App of the Day
Winner of Digital News Innovation Challenge by Facebook
Winner of Mobile Apps Showdown at CES
The Opportunity: Senior Lifecycle Marketing Manager
We're hiring our first Senior Lifecycle Marketing Manager to build from scratch and own end-to-end the new lifecycle marketing strategy across subscriber journeys. This is a high-impact, high-ownership role reporting to the Director of Performance Marketing with close collaboration across Product, Customer Success, Sponsorship, and Data teams.
You'll be responsible for both leading and executing the end-to-end design of the email, in-app messaging, and push notification strategy with the north star of converting more users to paid subscribers and keeping them engaged through strategic, data-driven lifecycle marketing.
Lifecycle is one of the highest-ROI growth levers for our type of business. You'll be building something foundational from scratch, that directly drives revenue and retention at a pivotal stage of growth for Ground News. If you thrive in 0 → 1 environments, this is exciting. If you need more polished systems and defined processes, this isn't the right role.
What You’ll Do:
Acquisition Support
Convert leads into trial users and from trial users to paid subscribers.
Re-engage past trial users who didn't convert.
Support paid acquisition by improving downstream conversion rates.
Assist with promotional strategy and execution.
Subscribers Retention & Engagement
Collaborate with the Customer Success team on subscribers onboarding and education.
Feature discovery and value reinforcement.
Churn prevention and win-back campaigns.
Reactivation of lapsed subscribers.
End-to-End Ownership: This is not a campaign-only role. You'll own:
Lifecycle strategy and roadmap across email, in-app, and push.
Always-on flows, not just one-off campaigns.
Collaborate with the Analytics team on experimentation strategy: what to test, when, and why.
Performance measurement tied to revenue and retention.
You'll launch the lifecycle from zero, then iterate and scale. The split between acquisition and retention focus will be driven by business priorities.
Cross-functional Collaboration:
Marketing: for brand alignment and creative support.
Product: for users education on existing and new features, among others.
Customer Success: for onboarding, education, and churn signals.
Sponsorship: for high-value partnership opportunities.
Data/Analytics: for experimentations, tracking, and measurement.
Potentially, external vendors: for additional agency partnerships and support on email/UX design.
What You’ll Bring:
5-10 years of hands-on experience in lifecycle / CRM / retention marketing.
Proven track record owning revenue-impacting lifecycle programs.
Experience building lifecycle programs from scratch.
Channel Expertise:
Email: Must be 10/10 as this is the core requirement.
In-app messaging: Strong working knowledge required.
Push notifications: Strong working knowledge required.
Hands-on experience with Customer.io (preferred) or Klaviyo.
Comfortable working with event-based data and segmentation.
Ability to define event taxonomy and partner with Engineering on tracking.
Strong experimentation mindset and data-informed decision making.
Experience in B2C and/or consumer subscription products.
Bonus Points:
Experience with iOS and Android apps.
A deep interest in media literacy, civic tech, or journalism.
Why work at Ground?
Co-founded by a former NASA engineer and Bain consultant, a position with Ground News provides an unparalleled learning experience both personally and professionally. At Ground, we prioritize growth: both for our business and team members. You’ll have the freedom to work remotely and play a key role in the development of Ground News products.
This is an opportunity to work with a growing and mighty team that is working every day to build a world where cooperative, civil debate is the norm, media is accountable, and critical thought is the baseline of our information consumption. Ground is based in Kitchener, Ontario, Canada, but this role is remote.
Our culture is one of collaboration, creativity, and diverse perspectives. If you have any questions, concerns, or requests regarding accessibility needs, please contact [email protected], and a member of our team will be happy to help.
Compensation & Benefits
The salary range for this role is $117K- $126K - $135K CAD (min–mid–max). Your final offer will take into account various factors, including your skills, experience, qualifications, and internal parity.
What you’ll enjoy at Ground News:
🌍 Remote-first environment: Work from anywhere in Canada, on your own time zone plus enjoy in-person meetups and team gatherings.
🩺 Health & Wellness that matter: Medical, dental, vision, and life insurance coverage for you and your family.
📈 Keep growing: Access to professional development opportunities to keep expanding your skills and career.
🚀 Mission-driven team: Join a group of smart, dedicated people who are building meaningful products with real-world impact.
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