Roku is the #1 TV streaming platform in the U.S., Canada, and Mexico, and we've set our sights on powering every television in the world. Roku pioneered streaming to the TV. Our mission is to be the TV streaming platform that connects the entire TV ecosystem. We connect consumers to the content they love, enable content publishers to build and monetize large audiences, and provide advertisers unique capabilities to engage consumers.
From your first day at Roku, you'll make a valuable - and valued - contribution. We're a fast-growing public company where no one is a bystander. We offer you the opportunity to delight millions of TV streamers around the world while gaining meaningful experience across a variety of disciplines.
The Ads Analytics team uses Roku’s first-party data on platform usage to analyze media performance and create narratives around media’s effectiveness at driving desired outcomes. We extract and analyze data, transforming our findings into clear, digestible, and accessible insights about how Roku users engage with media.
As a Senior Analytics lead within the Ad Sales organization, you will be working hands-on with our Big Data to develop and own projects that will inform clients of the state of the industry and strengthen Roku’s position as the leader in the TV streaming space.
- Support our top international advertisers, particularly media and entertainment brands, with custom analytics relating to their Roku media spend.
- Collaborate with sales leaders to understand partner objectives and oversee delivery of insight-rich narratives that help our partners measure and meet those objectives.
- Spearhead data-driven thought leadership on a broad range of topics relevant to streaming partners.
- Ensure that we’re continually evolving and scaling our offerings with innovative new metrics and game-changing measurement methodologies.
- Partner closely with Marketing, Product, and Engineering to execute strategic initiatives and develop scalable solutions to industry challenges. Present insights and recommendations as needed.
- 3+ years' experience in sales analytics, media attribution, or ad measurement. Media and Entertainment experience (TV, video, digital) is preferred.
- Experience working with clients in multiple markets (Canada, UK, Brazil, Mexico; Spanish language is a plus).
- Strong command of SQL and Excel; high level of comfort with large structured first-party datasets.
- Innate curiosity about user behavior, and an entrepreneurial spirit to take ownership of creatively solving challenges for internal and external stakeholders.
- Ability to scrutinize ambiguous requests and provide guidance in responding with data-driven insights that reflect strong business judgment.
- Experience with Tableau and/or Looker is a plus, and experience with R/Python is helpful.
- Experience in incrementality measurement or A/B testing is preferred.
- Ability to collaborate with cross-functional teams and build close relationships within and across teams.
- Located in Toronto
Roku is committed to offering a diverse range of benefits as part of our compensation package to support our employees and their families. Our comprehensive benefits include global access to mental health and financial wellness support and resources. Local benefits include statutory and voluntary benefits which may include healthcare (medical, dental, and vision), life, accident, disability, commuter, and retirement options (401(k)/pension). Our employees can take time off work for vacation and other personal reasons to balance their evolving work and life needs. It's important to note that not every benefit is available in all locations or for every role. For details specific to your location, please consult with your recruiter.
The Roku Culture
Roku is a great place for people who want to work in a fast-paced environment where everyone is focused on the company's success rather than their own. We try to surround ourselves with people who are great at their jobs, who are easy to work with, and who keep their egos in check. We appreciate a sense of humor. We believe a fewer number of very talented folks can do more for less cost than a larger number of less talented teams. We're independent thinkers with big ideas who act boldly, move fast and accomplish extraordinary things through collaboration and trust. In short, at Roku you'll be part of a company that's changing how the world watches TV.
We have a unique culture that we are proud of. We think of ourselves primarily as problem-solvers, which itself is a two-part idea. We come up with the solution, but the solution isn't real until it is built and delivered to the customer. That penchant for action gives us a pragmatic approach to innovation, one that has served us well since 2002.
To learn more about Roku, our global footprint, and how we've grown, visit https://www.weareroku.com/factsheet.
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