Position is Remote (USA or Canada) - preference for EST/CST candidates, but open to exceptional PST candidates
No agencies please
Maximus (https://www.maximustribe.com/) is a mission-driven consumer performance medicine telehealth company that provides men and women with content, community, and clinical support to optimize their health, wellness, and hormones. Maximus has achieved profitability, 8-figure ARR, and is doubling year over year - with a strong cash position. We have raised $15M from top Silicon Valley VCs such as Founders Fund and 8VC as well as leading angel investors/operators from companies like Bulletproof, Tinder, Coinbase, Daily Stoic, & Shopify.
About the RoleWe're looking for a Senior Growth Product Manager who thrives at the intersection of data-driven experimentation, consumer telehealth, and new user acquisition. In this role, you'll be responsible for driving step-wise growth across our D2C telehealth platform through rapid experimentation, conversion optimization, and strategic pricing initiatives.
You'll own the growth funnel from end to end: identifying opportunities, designing experiments, and scaling what works. This role requires an individual who can move quickly, be resourceful, think strategically, and translate data insights into product improvements that drive meaningful business impact.
Key ResponsibilitiesOwn Growth Metrics: Take ownership of key growth KPIs including conversion rates and registration rate, monitoring and communicating those cross-functionally
Drive Experimentation: Design and execute a high-velocity A/B testing roadmap, running dozens of experiments quarterly to optimize every touchpoint from acquisition to activation
Optimize Pricing & Monetization: Lead pricing strategy and experimentation to maximize revenue while maintaining exceptional customer lifetime value
Evangelize the Future: Establish a shared Growth vision that is communicated and bought in across the company
Analyze & Iterate: Dive deep into data to understand user behavior, identify bottlenecks, and uncover growth opportunities—then move quickly to test hypotheses
Cross-Functional Leadership: Collaborate closely with marketing, analytics, engineering, clinical, finance, and customer success teams to align on growth priorities and execute seamlessly
Experienced Growth PM: 7+ years of product management experience with at least 3 years focused specifically on growth, in an ecommerce or subscription company, with preference for in D2C telehealth
Experimentation Expert: Deep expertise in A/B testing methodologies and rapid experimentation frameworks—you've personally designed and analyzed hundreds of tests
Pricing Savvy: Proven experience developing and testing pricing strategies, subscription models, and monetization approaches
Data-Driven: Highly analytical with the ability to extract insights from complex datasets and translate them into actionable product decisions
Bias Toward Action: You move fast, test quickly, and aren't afraid to fail—you know that velocity and learning are critical to finding growth levers
Customer-Obsessed: Deep empathy for patients and understanding of healthcare customer journeys, particularly in the D2C telehealth space
Systems Thinker: Comfortable working with engineers in developing platform paradigms that result in product development efficiencies
Results-Oriented: Track record of driving measurable growth outcomes—you can point to specific metrics you've moved and experiments you've run
Experience with healthcare compliance and regulations (HIPAA, FDA, etc.)
Familiar with lifecycle marketing or growth marketing
Experience with product-led growth strategies
SQL or analytics tool expertise (Amplitude, Looker, etc.)
Full Suite: Medical, Dental, Vision, Life Insurance
Flexible vacation/time-off policies
Liquidity of options whenever available
Extended options exercise window for loyal employees (3 months for every year of service; e.g. 1 year for 4+ year employees)
