The Senior Global Brand Manager at Arc'teryx leads the brand strategy for the Trail category, ensuring alignment with community insights and product positioning. Responsibilities include strategic relationship building, GTM strategy support, and fostering collaboration across teams to drive brand growth and engagement within the outdoor industry.
Your Opportunity at ARC’TERYX:
As the Senior Global Brand Manager - Trail at Arc’teryx, you own the global positioning and direction of the brand across our Trail activity category. As the business’ industry expert, you are a leader within the brand marketing team, ensuring the perspectives of the endemic trail community are represented and integrated across the brand. You apply your in-depth knowledge of the sport to influence the global brand strategy and key storytelling calendar, ensuring regional integration and brand consistency. Your strategic product positioning and clear GTM strategies and briefs create global brand energy through key products, innovations and stories.
Above all, you are deeply connected to the trail community, understanding every nuance of the sport – events, athlete mindsets, brand and product.
This role can be hired remote and will require regular travel into the North Vancouver headquarters. Business operations occur in the Pacific time zone.
Meet Your Future Team:
The Brand Marketing team is the direct connection between the guest and the Arc’teryx brand through content and experience. We work in lockstep with our Regional Brand Marketing, Creative, Communications, Sports Marketing, Community, and Operational Teams, as well as our Partners and Agencies to create experiences and tell stories that are relevant, thought-provoking and true to who we are.
If you were in the Senior Global Brand Manager – Trail role now, here are some of the core activities you would be doing:
- Driving and maintaining the long-term strategy and positioning across the trail category.
- Influencing the direction of the brand within trail across the organization, working in lockstep with design and product merchandizing to drive growth within the category
- Strategic thinking and relationship building, working with partners across the business to bring the brand vision to life within your category
- Supporting the development of the global GTM strategy, seasonal brand objectives and key product briefs
- Leading integration of the strategy across global and regional marketing channels and partners, including but not limited to brand narrative, sports marketing, partnerships, public relations, events and community
- Fostering close collaboration with the product design team and regularly attending design meetings and insights sessions
- Leveraging consumer insights, market trends and competitive analysis to inform and drive strategic decisions
- Cultivating and maintaining relationships with key industry leaders and external partners to maximize influence and collaboration
- Representing the brand at industry events and distilling information and trends to share back across the business
Here are some of the things you could be working on in the future:
- Leading global strategy for a year-round trail calendar
- Partnering on a 5-year events and partnerships roadmap to support strategic goals
- Rising as a leader across the organization, using your endemic voice to ensure long term authenticity in the business
Are you our next Senior Global Brand Manager – Trail?
- You have a bachelor’s degree in Marketing, Advertising, Communications or a related field
- You have 8+ years of relevant experience within a global organization and a deep understanding of brand and product marketing in the outdoor industry
- You are authentically connected to and acutely aware of the outdoor industry, technical outdoor product, and are connected to the culture of outdoor sport, specifically within the trail community
- You have a proven track record of building successful strategic marketing plans within brand and/or product marketing
- You are a relationship builder and people connector – you have proven experience working and connecting with people from the outdoor industry across the globe
- You have an entrepreneurial mindset – you enjoy thinking outside the box and search for solutions or improvement to any situation
- You have strong awareness of the Arc’teryx brand, product and consumer
- You remain highly flexible and creative when faced with ambiguity
- Your passion for work is paralleled by your passion for getting outside
Equal Opportunity
Arc’teryx is committed to actively creating and fostering a culture of inclusivity where voices are heard, people are seen, and values are respected. We care about the uniqueness of our applicants, employees, and guests, and we do so in a safe space fueled by curiosity and acceptance.
Creating an inclusive workplace is connected to our core value Do Right while also having the added benefit of helping make our business better. We believe inclusion helps us to create a healthier, happier workplace, drive creativity and innovation, and reflect the communities where we operate.
All applicants, employees, and guests can expect equality of opportunity and fair treatment in alignment with our values.
Leave it Better
We believe that the mountains transform us, that how we adventure matters, and that there’s always a better way.
Join us in creating positive change in ourselves, our communities, and the world.
Live it. Get out there - the mountains make us better
Disruptive evolution. In pursuit of better. Always.
Commit. We set bold objectives and see them through.
ARC'TERYX North Vancouver, British Columbia, CAN Office
2220 Dollarton Hwy, North Vancouver, British Columbia, Canada, V7H 1A8
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