Product Marketing Leader
AcuityMD is a software and data platform that accelerates access to medical technologies. Each year, the FDA approves ~6,000 new medical devices. Our platform helps MedTech companies get these products to physicians more effectively so they can improve patient care with the latest technology. We're backed by Benchmark, Redpoint, ICONIQ Growth, and Ajax Health and we help MedTech companies identify how their products are used, understand why outcomes vary, and identify opportunities where physicians can better serve their patients.
We are targeting a VP or Senior Director for this role. The VP or Senior Director of Product Marketing will lead and elevate our product marketing efforts to drive us to our next stage of growth. This role requires a hands-on, strategic leader who can bring clarity to go-to-market strategies, deliver compelling messaging, and create impactful enablement materials to support sales and other customer-facing teams. The ideal candidate will have experience fostering a culture of excellence while managing multiple priorities in a dynamic environment.
This role requires a strong leader with B2B software experience, startup expertise, and a proven history of scaling high-performing teams.
Team Mission
We are building a best-in-class commercial organization by establishing a repeatable go-to-market motion, hiring a team of high caliber Enterprise SaaS sales, marketing, and customer success professionals, and thoughtfully engaging VPs, General Managers, and other corporate decision makers across the Medical Device Industry.
Our mission is to establish AcuityMD as the thought leader in the critically important field of medical technology.
We work together to build a presence and create content that educates our customers and makes them better. We're not just selling a product; we're challenging the status quo and building a narrative that resonates with the MedTech industry.
Be part of a team that thrives on taking risks and wholeheartedly supports each other's creativity and initiative. Our culture embraces learnings, turns challenges into opportunities, and fosters an environment where every team member's voice is valued.
Responsibilities
- Lead, mentor, and grow a high-performing product marketing team, instilling best practices and fostering a culture of excellence and collaboration.
- Oversee the development of clear, compelling messaging and positioning that differentiates our products in the market, resonates with our target audiences, and communicates our unique value proposition.
- Stay on top of industry trends, market needs, and competitor movements, and integrate insights into our product marketing strategies.
- Collaborate with product, sales, and customer success teams to create and execute go-to-market strategies that maximize product adoption and customer satisfaction.
- Define and track key performance metrics to evaluate the success of product marketing initiatives and ensure accountability across the team.
- Lead efforts to create or redefine market categories where necessary, ensuring differentiation and thought leadership.
- Develop and implement pricing strategies aligned with customer needs, market conditions, and business goals.
- Partner with the broader marketing team to create integrated campaigns that effectively communicate our value propositions.
Your Profile
- 10+ years of product marketing experience in B2B software, including 5+ years in a leadership role.
- Experience in taking an early-stage B2B software company through periods of rapid growth and success.
- Proven track record of creating impactful messaging, positioning, and sales enablement strategies in a fast-paced environment.
- Strong collaboration skills with experience working cross-functionally with product, sales, and customer success teams.
- Ability to distill complex technical concepts into simple, compelling messaging and materials.
- Excellent communication, storytelling, and analytical skills.
- Experience managing and scaling high-performing teams in a dynamic environment.
Nice to Haves
- Familiarity with the life sciences industry
You must have an eligible work permit in the USA or Canada to be considered for this position.
We Offer:
- Ground floor opportunity: Join a high growth startup, backed by world class investors across Enterprise SaaS and Medical Devices (Benchmark, Redpoint Ventures, and Ajax Health).
- Competitive compensation with equity upside.
- Learning Budget: Reimbursements for relevant learning and up-skilling opportunities.
- Paid Health and Dental Plans: We offer 100% paid health and dental plans for all employees and 75% paid for our employees' dependents.
- Home Office Stipend: $1000 to invest in remote office equipment and WiFi reimbursement.
- Optional Team Retreats: We meet in-person multiple times per year for co-working and social gatherings.
- Remote work: AcuityMD is committed to supporting full-remote flexibility for employees in the US. We provide a work-from-home stipend for all employees.
- Unlimited vacation: Generous time off and flexible hours give you the freedom to do your best work.
- Parental Leave: 6-12 weeks of fully-paid, flexible parental leave.
Who We Are:
The Company: We are builders, who are inspired by our mission to expand patient access to cutting-edge medical technologies. We value working collaboratively to solve hard problems for our customers with simple, innovative solutions. We push ourselves to learn with empathy. We foster an active culture of mentorship and inclusion, and we welcome new team members that share our values.
We're backed by Benchmark, Redpoint Ventures, Ajax Health, ICONIQ Growth and several other leading software investors.
AcuityMD is an Equal Opportunity Employer
AcuityMD is seeking to create a diverse work environment because all teams are stronger with different perspectives and life experiences. We strongly encourage people of all backgrounds to apply. We do not discriminate on the basis of race, gender, religion, color, national origin, sexual orientation, age, marital status, veteran status, or disability status. All employees and contractors of AcuityMD are responsible for maintaining a work culture free from discrimination and harassment by treating others with kindness and respect.
