Senior Director of Marketing, Consulting Business

We’re looking for a strategic and hands-on marketing leader to drive the brand and thought leadership strategy for Reach3 Insights and Angus Reid Group — two businesses shaping the future of modern market research and consulting.

As the Senior Director or VP of Marketing, you’ll be responsible for developing and executing high-impact marketing programs that elevate both brands’ visibility, showcase our thought leadership, and strengthen credibility with key audiences across industries.

This is a highly collaborative role that requires working closely with senior stakeholders across consulting, sales, and delivery teams. You’ll balance strategic vision with strong execution skills, leading freelance and contractor resources to produce world-class marketing outputs — from research-led content and case studies to social storytelling and digital presence.

If you’re a seasoned marketer from the consulting or professional services space, skilled at creating compelling narratives, and thrive in an environment that values excellence and ownership — this is your opportunity.

Rival Group, comprised of Rival Technologies, Reach3 Insights and Angus Reid Group, is an award-winning global insights firm on a mission to transform the insights industry through the power of AI-accelerated, mobile messaging-based conversational insights.

Rival Technologies is solving a massive problem in the research industry by building the world’s first, enterprise-grade conversational insights platform. We engage with consumers & business audiences via organic mobile messaging-based techniques to capture rich, in-the-moment qual/quant human insights at scale. 

Reach3 is a full-service research consultancy that develops scalable, conversational insight solutions for today’s modern, agile enterprise. Featuring immersive, in-the-moment research designs, intelligent data sciences and dynamic digital storytelling, our approach delivers deep experiential insights that inspire action.

Angus Reid Group (ARG) is a full-service market research and data services powerhouse. For decades, they've been at the forefront of innovation in the insights industry - helping organizations make better, faster, and smarter business decisions 💡. 

We own and operate proprietary research panels across North America and conduct studies globally, delivering actionable insights and trusted analysis. 

Strategy & Leadership

• Define and execute the marketing strategy for Reach3 Insights and Angus Reid Group, aligned with each brand’s growth priorities and market positioning.
• Build and maintain brand equity through consistent, high-quality thought leadership and storytelling.
• Partner with senior business leaders and consultants to identify marketing opportunities and amplify insights-led content.
• Manage external agencies, freelancers, and contractors to deliver on key priorities efficiently and at a high standard.
• Collaborate closely with the broader central marketing team to ensure brand alignment and leverage shared resources where appropriate.

Content & Thought Leadership

• Lead the creation of content that reinforces brand authority — including blogs, ebooks, articles, social posts, and customer case studies.
• Translate proprietary research and consulting expertise into clear, marketable insights and storylines that differentiate the brands.
• Partner with subject matter experts to co-develop thought leadership assets that reflect each business’s unique perspective on evolving market trends.
• Maintain editorial excellence and ensure brand consistency across all channels.

Digital Presence & Campaign Execution

• Oversee the brands’ digital presence, including website, SEO, and social media, ensuring consistent messaging and strong engagement.
• Develop and execute email marketing and nurture campaigns designed to drive awareness, influence, and credibility — not volume-based lead generation.
• Use analytics to measure the reach and impact of campaigns, optimizing for visibility and influence within target audiences.

Stakeholder Management

• Act as the central marketing partner for senior consulting leaders across multiple business units, managing diverse needs, priorities, and expectations.
• Coordinate messaging and content development across multiple stakeholders to maintain clarity and alignment.
• Build strong internal relationships that foster collaboration and ensure marketing is tightly connected to business strategy and client delivery.

 This may be the right opportunity for you if you have:

• 10+ years of progressive experience in marketing within consulting, professional services, or market research organizations.
• Proven track record building brand authority and thought leadership programs that elevate market presence and influence.
• Exceptional stakeholder management and communication skills — able to navigate complex organizations and competing priorities.
• Strong writing and storytelling ability; capable of shaping insights and intellectual capital into compelling narratives.
• Experience managing agencies, freelancers, and contractors to deliver quality work on time and on budget.
• Hands-on experience with content marketing, SEO, and email marketing best practices.
• Experience in the market research or consumer insights industry is highly desirable.
• Strategic mindset with a bias for action — comfortable moving between big-picture strategy and detailed execution.

Why Us for Your Next Adventure? 

💵 Competitive Compensation 

• In determining salary, Angus Reid Group considers many factors including the successful candidate’s skillset and experience as well as internal equity. The salary range for this position is $150,000 to $180,000 CAD, with the upper portion typically reserved for tenured employees who have developed extensive job knowledge and expertise within the company.
• Home office stipend and cellphone stipend.

💆 Flexibility & Time Off 

• This position will be based in Vancouver. 
• Comprehensive paid time off that covers vacation, sick, and personal days. 

🩺 Health & Wellness 

• Comprehensive benefits package

🚀 Growth & Development 

• Pathways for career advancement
• Professional development days
• Company-provided laptop and peripherals  

Our values at Angus Reid Group: 

• Courage
• Results
• Energy
• Kinship 

The not-so-fine-print 🧐 

If you think you’re a good fit, please connect with us ASAP with your resume. You must be eligible to work in Canada to be considered for this role. At Angus Reid Group, we value the unique qualities and experiences that each candidate brings to the table. We believe in a personal approach to hiring and take the time to thoroughly review each resume ourselves. Rest assured, we do not use AI or automated systems to review or filter resumes. Every application is carefully reviewed by our hiring team to ensure a fair and personalized evaluation process. If you don’t see yourself fully reflected in every job requirement listed on the posting above, we still encourage you to reach out and apply. Research has shown that individuals in underrepresented groups often only apply when they feel 100% qualified. We are proud to be an equal opportunity workplace committed to building a team culture that celebrates diversity and inclusion. Angus Reid Group provides equal employment opportunities to all employees and applicants without regard to race, religion, age, ancestry, gender, sex, sexual orientation, national origin, citizenship status, physical or mental disability, veteran status, marital status, or any other characteristic protected by applicable law. 

Angus Reid Group is also committed to fostering a culture of belonging, which includes ensuring an accessible work environment and employment practices. If you require accommodation at any point in the selection process, please email [email protected] 

Finally, we know from time-to-time emergencies happen and you may need to reschedule an interview — we understand and encourage you to be in communication without worrying about losing the opportunity or your credibility. 

Please note given our security and compliance certifications, final applicants will be required to undergo a background check. 

No recruiters and no phone calls, please!