Senior Digital Analyst, Consumer Analytics

About Definitive Healthcare :
At Definitive Healthcare (NASDAQ: DH), we're passionate about turning data, analytics, and expertise into meaningful intelligence that helps our customers achieve success and shape the future of healthcare. We empower them to uncover the right markets, opportunities, and people-paving the way for smarter decisions and greater impact.
We're headquartered in Framingham, Massachusetts, but we have 3 office locations globally, including locations in Sweden, and India. We've grown significantly since our founding in 2011 and have expanded our global client base to 2,400+.
We're also a great place to work. In 2024, we brought home a number of awards including Built In's 100 Best Places to Work in Boston, a Stevie Bronze Award for Great Employers, and we were recognized as a Great Place to Work in India.
We foster a collaborative, inclusive culture where diverse perspectives drive innovation. Through programs like DefinitiveCares and our employee-led affinity groups we strive to promote connection, education, and inclusion.
What you'll do:

• Population Intelligence: Work with all population intelligence & activation clients to educate clients and pull audiences for both delivery to clients and for activation scenarios in Liveramp.
• Customer engagement: Attend recurring meeting cadence with customers to provide status updates, provide technical recommendations and solicit feedback to ensure alignment.
• Process Optimization - Identify opportunities to streamline Population Intelligence workflows and implement best practices to improve overall efficiency.
• Activation:
  • Onboard audiences for campaign activation.
  • Manage audience distribution across all activation clients.
• Cross-functional Collaboration:
  • Work with Sales to assist in pulling content for proof of concepts (POC's)
  • Communicate with Data Engineering to investigate discrepancies with data load (e.g. missing/incomplete data)
  • Collaborate with data science and product team to identify future enhancements to product and models and provide feedback on a user perspective on future enhancements
  • Communications with vendor regarding data quality issues
  • Assist support in addressing miscellaneous population intelligence inquiries and support tickets
  • Ensure proper set up of users and client organizations prior to kick off
  • Delivery of audiences and consumer analytics as required by clients
  • Work with vendors for purchase of emails to append to consumer records
• External Partner relationships:
  • Work with external agency and vendor partners as needed to efficiently launch marketing campaigns
  • Partner with external SI teams to ensure integration teams are executing and fulfilling client needs

What you'll need:

• Healthcare Marketing Background Preferred
• Bachelor's Degree
• Proven expertise in marketing analytics, with a strong understanding of consumer behavior
• Strong ability to translate complex analytical concepts into clear, actionable insights for non-technical stakeholders
• Excellent communication skills, including the ability to write clear documentation and deliver engaging training materials
• Ability to work in a cross-functional, fast-paced environment
• Strong project management skills with a track record of driving successful initiatives from conception through ideation
• High level expertise with SQL (Google Big Query, Databricks), analytics tools (e.g. Tableau, Google Analytics) and CRM systems
• Comfortable bringing new ideas to the table and embracing challenges in a dynamic, start-up like environment.
• Familiarity with privacy regulations and compliance requirements specific to healthcare and sensitive data environments.

Why we love Definitive, and why you will too!

• Industry leading products
• Work hard, and have fun doing it
• Incredibly fast growth means limitless opportunity
• Flexible and dynamic culture
• Work alongside some of the most talented and dedicated teammates
• Definitive Cares, our community service group, gives all of us a chance to give back
• Competitive benefits package including great healthcare benefits and a 401(k) match

What our Employees are saying about us on Glassdoor:
"Great Work atmosphere, great work life balance, excellent company to work for, amazing top notch product, incredible customer service, lots of tools to help you succeed."
-Business Development Manager
"Great team. Amazing growth. Employees are treated very well."
-Research Analyst
"I have waited 36 years to work at a dream job for a dream company and I am so happy to have finally got there."
-Profile Analyst
If you don't fit all of these qualifications, but believe you're still a great fit, feel free to apply and tell us why in your cover letter.
If you are a California, Colorado, New York City or Washington resident and this role is a remote role, you can receive additional information about the compensation and benefits for this role, which we will provide upon request.
Definitive Hiring Philosophy
Definitive Healthcare is an equal opportunity employer that celebrates diversity and is committed to creating an inclusive workplace with equal opportunity for all applicants and teammates. Our goal is to recruit the most talented people from a diverse candidate pool regardless of race, color, religion, age, gender, gender identity, sexual orientation or any other status. If you're interested in working in a fast growing, exciting working environment - we encourage you to apply!
Privacy
Your privacy is important to us. Please review our Candidate Privacy Notice which tells you how we use and process your personal information.
Please note : All communications regarding the hiring process at Definitive Healthcare will come directly from one of our corporate recruiters or coordinators with an @definitivehc.com email address. We will never request any money transfer or purchase of equipment with a promise of reimbursement. If you receive any suspicious communications, please reach out to [email protected] to confirm your status in the application process.