Senior Customer Marketing Manager

Summary:

We are currently seeking a Senior Customer Marketing Manager to join our Customer Marketing Team in Burnaby, Toronto, or Calgary.

What your team does: 

At Clio, we LOVE our customers. As the world’s most popular cloud-based legal software, we know that we’re only as successful as the law firms we enable. The Customer Marketing function is focused on helping our customers be as successful as they can, by getting them to fall in love with our products, adopt new features and functions, and evangelise the product to others.

Who you are: 

We are seeking a strategic Senior Customer Marketing Manager to lead the growth and optimization of Clio’s customer advocacy initiatives. You have a proven track record of creating meaningful customer relationships, fostering engagement, and amplifying customer voices. With a data-driven and collaborative mindset, you develop programs that empower customers to advocate, connect, and share their experiences in ways that drive impact. This role requires strategic vision, creative problem-solving, and a passion for creating exceptional customer experiences.

You will:

• Drive the next phase of customer reference program by streamlining processes and workflows to identify, recruit, and activate advocates who support sales and drive new business.

• Lead and scale the referral program by refining workflows, testing incentives, and increasing participation to boost conversions.

• Develop and launch Clio’s user group program to foster peer networking, knowledge-sharing, and community engagement through in-person events.

• Empower customers to share their stories through reviews, referrals, reference calls, and speaking opportunities.

• Build a steady pipeline of customer stories across various asset types, including case studies, videos, testimonials, and sales collateral.

• Collaborate with sales, marketing, product, and customer success teams to align advocacy initiatives with business goals.

• Use customer and data insights to refine segmentation, personalise experiences, and maximise program impact.

• Analyse program performance and provide data-driven recommendations for continuous improvement.

• Own channel goals and report on key performance metrics, including customer participation, referral rates, MQLs, pipeline contribution, and overall advocacy impact.

What you have:

• 5+ years of experience in B2B software as a growth, demand generation, or customer marketer.

• Exceptional written and verbal communication skills with the ability to create engaging content.

• Proven success in driving pipeline growth and revenue through integrated campaigns.

• Excellent relationship-building skills and a strong positive attitude.

• Expertise with sales and marketing tools such as Salesforce, Ambassador, Sendoso, Pendo, and marketing automation platforms.

• Strong problem solving skills and willingness to roll up your sleeves and get stuff done. 

• Proven cross functional collaboration skills and the ability to work with sales, customer success, and marketing teams. 

• Strong project management skills and comfort with Asana or other project management tools

• Proven ability to thrive in a fast-paced environment with high expectations and tight deadlines

• Strong analytical skills and ability to use data to inform decision-making and strategy development

What you will find here:

Compensation is one of the main components of Clio’s Total Rewards Program. We have developed a series of programs and processes to ensure we are creating fair and competitive pay practices that form the foundation of our human and high-performing culture.
 

Some highlights of our Total Rewards program include:

• Competitive, equitable salary with top-tier health benefits, dental, and vision insurance 

• Hybrid work environment, with expectation for local Clions (Vancouver, Calgary, Toronto, and Dublin) to be in office minimum 2 days per week on our Anchor Days. 

• Flexible time off policy, with an encouraged 20 days off per year.

• $2000 annual counseling benefit

• RRSP matching and RESP contribution 

• Clioversary recognition program with special acknowledgement at 3, 5, 7, and 10 years​

The full salary range* for this role is $99,900 to $117,500 to $135,100 CAD.Please note there are a separate set of salary bands for other regions based on local currency.

Diversity, Inclusion, Belonging and Equity (DIBE) & Accessibility 

Our team shows up as their authentic selves, and are united by our mission. We are dedicated to diversity, equity and inclusion. We pride ourselves in building and fostering an environment where our teams feel included, valued, and enabled to do the best work of their careers, wherever they choose to log in from. We believe that different perspectives, skills, backgrounds, and experiences result in higher-performing teams and better innovation. We are committed to equal employment and we encourage candidates from all backgrounds to apply.

Clio provides accessibility accommodations during the recruitment process. Should you require any accommodation, please let us know and we will work with you to meet your needs.

Learn more about our culture at clio.com/careers