Senior Copywriter – English Content & Thought Leadership

Senior Copywriter – English Content & Thought Leadership

Build the future with us

Are you driven by the creation of high‑impact, strategic content and eager to help position an organization as a credible and influential thought leader in English‑speaking markets? As Senior Copywriter, English Content & Thought Leadership, you will play a pivotal role in shaping, elevating, and governing English‑language content that supports business conversations and strengthens organizational credibility across key audiences.

This position offers a great opportunity to showcase your expertise and fully realize your potential within a caring and trustworthy organization. Here, people and their development are at the heart of our priorities, fostering an environment that encourages collaboration and innovation.

What you’ll accomplish with us

As Senior Copywriter, English Content & Thought Leadership, you will be at the core of our strategic positioning and influence in English‑speaking markets. Your key responsibilities include:

• Writing, structuring, and producing high‑value strategic content in English, including thought leadership pieces, in‑depth articles, key messages, executive communications, newsletters, and digital platform content.

• Translating complex expertise and business issues into clear, credible, and value‑driven narratives tailored to English‑speaking audiences.

• Collaborating closely with internal subject‑matter experts to develop relevant and differentiated editorial angles that support meaningful business conversations.

• Ensuring content effectively supports business objectives and reinforces the organization’s credibility with targeted external audiences.

• Upholding a strong and consistent brand voice in English, in partnership with the Practice Lead, and serving as a reference for editorial excellence.

• Reviewing and optimizing English‑language content produced by the team to maximize clarity, impact, and alignment with brand standards.

• Providing constructive editorial feedback to support continuous improvement of team practices.

• Contributing to the effective activation of content across appropriate channels and formats, in collaboration with internal partners.

What could accelerate your success in this role

We’re looking for someone who:

• Holds a university degree in a relevant field such as communications, journalism, linguistics, literature, marketing, or an equivalent discipline.

• Brings 8+ years of experience in English writing, content strategy, or thought leadership, ideally in a B2B or corporate environment.

• Demonstrates advanced expertise in English writing and professional editing; functional proficiency in French is a strong asset.

• Is known for exceptional editorial rigor, sound professional judgment, and strong attention to detail.

• Excels at simplifying complex topics and transforming them into clear, structured, and engaging narratives.

• Shows autonomy, strong collaboration skills, and excellent organizational abilities.

• Has an advanced level of English proficiency, as the role requires daily writing, editing, and optimization of strategic content for external English‑speaking audiences and partners.

Why you’ll love working with us

• A work environment where learning and development go hand in hand with a collective pursuit of excellence;

• A healthy, safe, fair, and inclusive environment where potential can be fully expressed and developed;

• The opportunity to work in a hybrid environment, supported by flexibility and access to inspiring and innovative workspaces;

• Competitive benefits including flexible group insurance, a competitive pension plan, a stock purchase plan, vacation and wellness or personal development days, telemedicine, an employee and family assistance program, an ergonomic furniture program, performance bonuses, discounts on iA products, and much more.

The typical hiring range for this position is $80,000 to $115,000 CAD per year. The base salary offered may vary depending on knowledge, skills, years of experience, and internal equity related to the role. At iA, we are committed to offering a fair, equitable, and market‑based compensation structure. Our market data is reviewed annually to reflect current market conditions.

Still unsure about applying? At iA, we believe in potential and value diverse experiences. If this role inspires you, go ahead and apply – your place might be with us, and we want to get to know you!

iA Financial Group

iA Financial Group* is the strength of a company with a human side, with its over 8,000 employees. Together, we have earned the trust of our more than four million clients and 25,000 advisors who have chosen us for their insurance, savings, and wealth management.

With over $200 billion in assets and half a billion invested in technological innovation, we’re a key player in the financial services industry in Canada and the United States. The secret to our success? Investing in you, one person at a time. Because, for over 125 years, we have believed that it’s by supporting our employees and surrounding ourselves with the most reputable leaders in the industry, we will continue to innovate.

At iA, we’re invested in you.

At iA Financial Group, we support and celebrate diversity. We strive to provide a workplace that is recognized as inclusive for all, regardless of ethnic origin, nationality, language, religious beliefs, gender, sexual orientation, age, marital status, family situation, or physical or mental disability.

Please note that if you need help or assistance to make the recruitment process more accessible for you, please Contact us here. Someone from our team will be happy to assist you with your needs.