About Aviatrix
Welcome to the forefront of cloud networking innovation! Here at Aviatrix, we’re not only navigating the vast realm of multicloud architectures, but we're also redefining it. As the leader in the cloud network security industry, our mission is to make cloud network security simple so enterprises can stay agile.
We are looking for a Senior Channel Partner Marketing Manager to help us accelerate our partner-driven go-to-market strategy, drive pipeline growth, and strengthen relationships with our channel ecosystem.
About the Role
The Senior Channel Marketing Manager will be responsible for developing and executing strategic marketing initiatives that enhance engagement, revenue, and growth with our channel partners, including VARs, CSPs, and GSIs. This role will focus on building high-impact co-marketing programs, enabling partners with marketing resources, and optimizing demand generation efforts to drive joint business success.
Key Responsibilities
- Develop & Execute Channel Marketing Strategy
- Design and implement comprehensive channel marketing plans that align with business objectives and partner growth goals.
- Drive Co-Marketing & Demand Generation
- Create and execute joint marketing campaigns, webinars, events, and digital content strategies that accelerate pipeline growth through partners.
- Oversee and optimize Market Development Funds (MDF) to ensure investments generate high-impact results.
- Enable & Empower Partners
- Provide partners with marketing assets, sales tools, and training to strengthen their ability to drive demand and generate new deals.
- Develop partner communications and enablement toolkits that enhance go-to-market execution.
- Strengthen Partner Engagement & Relationship Management
- Collaborate with key partners to identify growth opportunities, optimize go-to-market strategies, and build long-term strategic alliances.
- Act as the primary marketing liaison between Aviatrix and its channel ecosystem to enhance collaboration.
- Measure & Optimize Performance
- Track, analyze, and report on the effectiveness of channel marketing initiatives, leveraging data-driven insights to refine strategies.
- Monitor partner-driven pipeline growth, campaign ROI, and marketing-influenced revenue contributions.
- Collaborate Across Teams
- Work cross-functionally with Sales, Product Marketing, Partner Success, and Revenue Operations to align on joint marketing strategies and optimize execution.
What you bring
- A strategic, data-driven approach to marketing and business partnership
- Proven record of driving channel marketing programs and activities that deliver measurable and meaningful business results
- Experience with all facets of partner marketing, including partner communications and education, partner enablement toolkits, co-marketing programs, and management and tracking on an individual partner basis
- Ability to thrive in a fast-paced, high-growth environment, managing multiple initiatives simultaneously.
Qualifications
- Experience: 8+ years in channel marketing, partner marketing, or demand generation, preferably in SaaS, B2B technology or cloud networking.
- Proven experience developing and executing co-marketing programs with VARs and CSPs partners.
- Analytical & data-driven, ability to track performance metrics, analyze partner impact, and optimize campaigns for maximum ROI.
- Strong ability to manage multiple campaigns, projects, and partner relationships simultaneously.
- Experience with marketing tech stack such as automation platforms (e.g. Marketo), CRM tools (e.g. Salesforce), and partner portal management (e.g. Impartner).
- Strong Communication & relationship-building: Ability to work cross-functionally and effectively engage partners in collaborative initiatives.
US Pay Range
The US annual base salary range for this full-time position is $147,600-$166,500 + benefits + 401(k) match + equity. The pay range is determined by the role, work location, job-related skills, level, experience and relevant education. The range displayed is applicable only for new hires for the listed position located in the US. Your Talent Advisor can share more details regarding salary ranges, benefits, and equity for your location during the hiring process.
BENEFITS
US: We cover 100% of employee premiums and 88% of dependent(s) premiums for medical, dental and vision coverage, 401(k) match, short and long-term disability, life/AD&D insurance, $1,000/year education reimbursement, and a flexible vacation policy.
Outside the US: We offer a comprehensive benefits package which, (subject to regional variations) could include pension, private medical for you and dependents, generous holiday allowance, life assurance, long-term disability, annual wellbeing stipend
Your total compensation package will be based on job-related knowledge, education, certifications and location, per our aligned ranges.
About Aviatrix
Aviatrix is the cloud networking expert. We’re on a mission to make cloud networking simple so companies stay agile. Trusted by more than 500 of the world’s leading enterprises, our cloud networking platform creates the visibility, security, and control needed to adapt with ease and move ahead at speed. Combined with the Aviatrix Certified Engineer (ACE) Program, the industry's leading multicloud networking and security certification, Aviatrix empowers the cloud networking community to stay at the forefront of digital transformation.
WE WANT TO INCLUDE YOU
We embrace the fact that not everyone’s journey took the same route or started at the same place. If your experience doesn’t quite meet the requirements but the opportunity excites you and you believe you could be great, don’t let that hold you back from applying. Tell us what you CAN bring and what makes you special.
Aviatrix is a community where everyone's career can grow and we want to help you achieve your goals and be “your best YOU,” however that looks. If you're seeking an opportunity where you can be excited to start work every morning with enthusiastic people, make a real difference and be part of something amazing then let’s talk. We want to get to know you and how we could grow together.
Aviatrix, Inc. is an equal opportunity employer and does not make hiring decisions based on race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state or local laws. This policy applies to all terms and conditions of employment, including recruiting, hiring, placement, promotion, termination, layoff, recall, transfer, leaves of absence, compensation and training.
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