At Lilly, we unite caring with discovery to make life better for people around the world. We are a global healthcare leader headquartered in Indianapolis, Indiana. Our employees around the world work to discover and bring life-changing medicines to those who need them, improve the understanding and management of disease, and give back to our communities through philanthropy and volunteerism. We give our best effort to our work, and we put people first. We’re looking for people who are determined to make life better for people around the world.
Job title: Senior Brand Manager - Consumer Executive Lead
Location: UK, Lily House, Basingstoke
Reports to: Customer Execution Lead, Northern European Hub
Hybrid/Remote: Hybrid
At Lilly, we unite caring with discovery to make life better for people around the world. Our 39,000 employees work to discover and bring life-changing medicines to those who need them, improve the understanding and management of disease, and give back to our communities through philanthropy and volunteerism. We give our best effort to our work, and we put people first.
The Consumer Execution Lead is responsible for developing and executing consumer-facing initiatives to create remarkable experiences across patients’ healthcare journeys. Partnering closely with brands and cross-functional partners to infuse the consumer mindset across the organization.
The successful candidate will drive the advancement of implementing innovative consumer capabilities, execute consumer focused disease state education campaigns, media strategy and planning, agency management, digital solution development, and data/KPI measurement frameworks.
- Develop annual marketing plans and budgets for assigned brands
- Work with internal cross-functional teams (Marketing, Digital, Sales, Medical Affairs, Legal) and external partners (Agency, Vendors) to develop comprehensive campaigns which include print, online/digital, email, social media, video, and other channels
- Oversee all creative development for assigned brands
- Coordinate production of collateral materials, promotional items, videos, web sites, etc., ensuring timely completion within budgetary constraints
- Collaborate with Medical Affairs team to develop scientific content appropriate for different audiences
- Manage the launch process of new assets, including but not limited to planning, implementation, communication, training, and evaluation
- Monitor competitive environment and adjust strategies accordingly
- Identify opportunities for increasing patient access to medications through advocacy efforts
- Ensure adherence to corporate standards and FDA regulations
- Maintain strong relationships with Key opinion leader’s, professional organizations, and advocacy groups
Key Responsibilities:
- Strong Communication Skills: The candidate needs to effectively convey complex ideas, strategies, and expectations to diverse teams and stakeholders, ensuring alignment and understanding across the organization.
- Cross-Functional Collaboration: The role requires a leader who can work effectively with various teams across functions to implement and embed new processes and capabilities, driving cross-functional understanding and adoption – driving towards deeper integration of the consumer voice in everything that we do, across all functional areas.
- Technology Integration: Stay abreast of emerging consumer and marketing technologies and trends in effort to reach the customer where they are and to enhance our overall educational effectiveness and efficiency.
- Campaign Planning and Execution: Drive the planning, execution, and optimization of integrated educational campaigns across multiple channels, including digital, social media, email, print, webinars, linear tv, and more.
- Data-driven Decision Making: Utilize data analytics and insights to measure the performance of DSE initiatives, identify areas for improvement, and make data-driven decisions to optimize efforts.
- Budget Management: Manage the budget effectively, allocating resources to maximize ROI and improved consumer outcomes.
- Performance Measurement and Reporting: Establish key performance indicators (KPIs) to track the effectiveness of key initiatives and provide regular reports and insights to stakeholders on campaign performance and ROI.
Qualifications:
- Bachelor's degree in Marketing, Business Administration, or a related field
- Proven experience of over 5 years in consumer marketing, preferably in a DTC setting with agency management experience.
- Strong strategic thinking and problem-solving skills, with the ability to translate business goals into actionable marketing strategies.
- Excellent leadership and team management skills, with a track record of building and motivating high-performing teams.
- In-depth knowledge of digital marketing channels, technologies, and best practices.
- Proficiency in data analysis and interpretation, with the ability to derive actionable insights from marketing analytics.
- Outstanding communication and interpersonal skills, with the ability to effectively collaborate with cross-functional teams and communicate complex ideas clearly and persuasively.
- Strong project management skills, with the ability to manage multiple projects simultaneously and meet deadlines in a fast-paced environment.
- Results-oriented mindset, with a focus on driving measurable business outcomes through marketing initiatives.
EMBRACING DIVERSITY:
Embracing diversity is at the core of our long-held value of respect for people. It is the lens through which we understand and respond to the unique needs of the millions of individuals who depend on our medicines.
For us, embracing diversity means understanding, respecting, and valuing differences, including but not limited to race, color, religion, sex, sexual orientation, gender identity, national origin, protected veteran status, disability, or any other legally protected status. The greatest measure of our diversity efforts is our ability to attract and retain exceptional employees who feel comfortable in a culture that supports them being themselves.
Lilly is dedicated to helping individuals with disabilities to actively engage in the workforce, ensuring equal opportunities when vying for positions. If you require accommodation to submit a resume for a position at Lilly, please complete the accommodation request form (https://careers.lilly.com/us/en/workplace-accommodation) for further assistance. Please note this is for individuals to request an accommodation as part of the application process and any other correspondence will not receive a response.
Lilly does not discriminate on the basis of age, race, color, religion, gender, sexual orientation, gender identity, gender expression, national origin, protected veteran status, disability or any other legally protected status.
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