Senior Associate, Lifecycle Marketing

161 Bay Street (93021), Canada, Toronto,Toronto, Ontario,
Senior Associate, Lifecycle Marketing
About Capital One Canada
For over 20 years, we've been on a mission to change banking for good and build relationships by making credit accessible, simple, intuitive and rewarding. We want to help Canadians succeed with credit, because we believe in people - in our customers, in our associates, and in talent like you!
About the Role
The Senior Lifecycle Marketer will partner closely with teams across marketing, product, design, strategy and research to influence how we can fuel growth throughout the customer lifecycle.
They will execute on our strategies to optimize engagement with our existing products and programs, while also assessing new opportunities through the lens of our customers' needs, all with the goal of driving long-term customer growth, so that we can help even more Canadians succeed with credit.

• Customer-Centered: You are obsessed with ensuring that what we do is with the customer in mind, and aren't afraid to advocate for this in every room, leveraging customer data and insights to make informed decisions.
• Competitive Expert: You stay on top of industry trends and understand the competitive landscape to inform strategic decisions and ensure your peers are equipped with the learnings they need to be successful.
• Project Manager : You can effortlessly lead projects by developing highly detailed workback schedules and ensuring all elements of the project are on track by working with teams across the organization.
• Problem Solving Expert: You are able to autonomously identify, action and solve problems while ensuring stakeholders are well informed along the way.
• Strategy & Risk Focused: You use strategic frameworks that balance business and customer value, and translate a customer problem into actionable solutions.
• Experiment Design Expert: You are naturally curious and are able to seamlessly strategize, design, and execute tests to enable ongoing learning and optimizations.
• Relationship Builder: You have proven experience in collaborating with internal teams (i.e., Business and Data Analysts, Marketing, Legal, Creative, Product) to ensure projects are delivered on-time, within budget and meet our intended objectives.
• Brand-Led Mindset: You include a diverse range of marketing tools and stakeholders in marketing programs. You use a range of creative thinking and storytelling to solve problems and drive organizational alignment.
• Creative Eye: You have an eye for what makes creative great, ability to provide valuable feedback and guide your team on optimizing for various channels.

Your Responsibilities as a Lifecycle Growth Marketer:

• Drive lifetime value growth (engagement & retention) by communicating to customers at key points in their journey.
• Deploy personalized, targeted cross-channel campaigns within Capital One's ecosystem (email, SMS, push, and in-app messaging), managing from creative briefing through to launch and results assessment.
• Partner with analysts and marketing partners to develop tests that determine the optimal way to communicate, support and grow with current customers throughout their lifecycle.
• Leverage customer data, test results, research and observations to craft actionable insights that help inform optimal lifecycle marketing strategies and product decisions.
• Influence product and program roadmaps by bringing to the table your deep expertise of our customer, and competitive landscape to drive growth.
• Partner with our research teams to oversee the execution and optimization of our research roadmap to effectively evaluate growth opportunities and marketing strategies.
• Develop and conduct regular competitive reviews to help inform product strategies, testing agendas, and marketing tactics (i.e. messaging, channels, and segmentation & targeting strategies).
• Educate the core team (and beyond) on the best way to engage with our customers to help influence how we develop products, make decisions and prioritize our efforts.

Basic Qualifications:

• Bachelor's degree in Marketing, Commerce or related field
• 2+ years experience in a Lifecycle marketing role with a strong analytical background
• 2+ years experience designing and executing tests and campaigns across email, SMS, Web and in-app
• Previous experience working with an internal or external creative design team
• Previous experience working with internal or external research teams to design and execute studies
• Proficient with Excel or Google Sheets to interpret data

Preferred Qualifications:

• Experience in basic coding and/or data visualization (e.g. SQL, Python, Tableau, QuickSight)
• Excellent communication skills with the ability to communicate complex topics with a variety of audiences
• Experience collaborating with cross-functional partners such as analytics, product, creative, data, channel teams to execute projects effectively
• Experience self-directing and being able to manage end-to-end campaign workstreams, including strategy, delivery and reporting
• Experience in SEO
• Experience with Salesforce Marketing Cloud

Working at Capital One.
Enjoy a hybrid work environment, with 3 days in the office. Build a comfortable workspace with our one-time, Work From Home allowance and enjoy our head office located conveniently across the street from Union Station.
Live well-physically, financially and emotionally. Receive support for you and those who are most important to you, with full coverage for spouses, domestic partners, and dependents. With up to $3000 in mental health coverage and up to $5000 in tuition subsidies per year-and much more-you'll discover that Capital One is committed to helping you live your best life.
We may use your information for automated decision making. We may, for certain purposes, render a decision based exclusively on automated processing of your personal information as a part of the candidate screening process.
Capital One Canada is an equal opportunity employer committed to fostering a diverse and inclusive work environment. We consider all qualified applicants and will meet the needs of those requiring reasonable accommodations.
If you have visited our website in search of information on employment opportunities or to apply for a position, and you require an accommodation, please contact Capital One Recruiting at 1-800-304-9102 or via email at [email protected] . All information you provide will be kept confidential and will be used only to the extent required to provide needed reasonable accommodations.
For technical support or questions about Capital One's recruiting process, please send an email to [email protected]
Capital One does not provide, endorse nor guarantee and is not liable for third-party products, services, educational tools or other information available through this site.
Capital One Financial is made up of several different entities. Please note that any position posted in Canada is for Capital One Canada, any position posted in the United Kingdom is for Capital One Europe and any position posted in the Philippines is for Capital One Philippines Service Corp. (COPSSC).