At Fresh Start Foods you'll find qualified professionals that stand out with their experience and understand that customers are at the centre of everything we do.
We are seeking individuals:
- Who are customer centric
- Who are able to deliver on their commitments
- Who value individual excellence and collective performance
- Who care and give back - sustainable agriculture, the environment, corporate citizenship
- Who go above and beyond to provide options for our customers
- Who understand the foodservice/hospitality/retail business and bring extensive knowledge and experience
For more than 30 years, Fresh Start Foods has proudly delivered a full range of fresh produce solutions to customers across Canada. As a valued member of the Gordon Food Service (GFS) family of companies, we are honored to be recognized by Forbes as one of Canada’s Best Employers in 2026.
Fresh Start Foods is currently hiring a full time Sales Manager who is eager to work in a fast paced team oriented work environment in our Richmond, BC location.
The Sales Manager provides development opportunities for the Outside Sales Representatives. Oversee and provide direction to enhance relationships and growth opportunities with customers. Reports, analyzes and communicates data regarding the achievement of goals. Oversees and monitors training activities for direct reports and participates in Fresh Start Foods and customer related activities.
Position: Permanent, Full-Time
Salary: $90,000-110,000 per year, plus performance bonus
Main Responsibilities:
Provide development opportunities and mentoring to Outside Sales Representatives and develop succession plans for area management. Collaborates with Outside Sales Representatives to identify goals and objectives, provide regular and candid feedback through evaluations or coaching sessions.
Oversee development of business plans for territory and customers. Assist with new account development and visit key customers to build relationships and to assist with the resolution of serious customer concerns. Collaborate with operation teams to meet customer service expectations.
Review and analyze weekly and monthly reports to improve sales, margin, manage accounts receivable, develop staff, and to identify problems and solutions. Develop and submit periodic reports on area progress, and issues to direct supervisor.
Conduct reviews of performance to plan and modify or realign where necessary to achieve plan. Ensures that Outside Sales Representative skills meet requirements by providing and monitoring application effectiveness of training. Provide ongoing sales training.
Maintains visibility with key customers. Participates in food shows, regional customer events, and customer trips to divisions. Plans and facilitates either alone or in conjunction with sales managers periodic meetings or activities for the region and/or division managed.
Oversee the development of targets for individual Outside Sales Representatives and collaborate with direct supervisor to develop and meet goals that support the Division and overall Fresh Start Foods’ goals and visions including sales, margin, new business and others as appropriate. Regularly review goal results.
Holds responsibility for a select group of key accounts, ensuring strong relationships and performance.
Maintain industry knowledge through industry magazines and local culinary organizations.
Demonstrate and deliver understanding of Foodservice Industry and operations.
Understand areas of customer focus, including Sales Building, Staffing, Profitability, and Compliance.
Collaborates as a member of the senior leadership team, contributing effectively to strategic discussions and decision-making.
Interviews, hire, train, and retain sales staff. Conducts performance monitoring of staff, initiating follow through with disciplinary action and termination in consultation with Human Resources when appropriate for the department. Mentors, motivates, and develops staff and acts as a role model and resource to them.
Performs other duties as assigned.
Required Skills and Qualifications:
High School / Equivalent required.
Bachelor Degree in Business, Sales or Marketing preferred.
Must have 4-6 years of sales experience, with at least 2 years of experience leading a sales team.
Food service/industry knowledge is required.
Must have good written, verbal, organizational, and communication skills and problem-solving capabilities.
Ability to work in a fast-paced, high-pressure, challenging environment
Must be a strategic thinker in order to build relationships, network, and link resources to plan and execute business practices and achieve business goals.
Fresh Start Foods offers a range of benefits, including:
Comprehensive health and dental benefits (including vision, prescription drugs, disability, and extended health coverage)
Registered Retirement Savings Plan (RRSP) Matching Program
Annual Profit Sharing Bonus
Employee Family Assistance Program
Opportunities for career advancement
Employee Recognition Programs
Company-sponsored events (Family Picnic, Staff Celebration, BBQs)
Training opportunities
Annual Safety Boot Allowance Program
Full-time hours
A team-oriented work environment
We thank all applicants for their interest, however only those selected for the next stage will be contacted. Fresh Start Foods is an equal opportunity employer who strives to provide an inclusive work environment that involves everyone and embraces the diverse talent of its people. All qualified applicants and employees will receive consideration for employment, or in terms or conditions of employment, without regard to any enumerated or analogous grounds of discrimination, including race, religious beliefs, colour, gender, gender identity, gender expression, physical disability, mental disability, age, ancestry, place of origin, marital status, source of income, family status, sexual orientation or status as a qualified individual with disability.
If you require reasonable accommodation for any part of the application or hiring process due to a disability, please submit your request to:
For Jobs in British Columbia
For Jobs in Ontario
Use the words “Accommodation Request” in your subject line.
