Product Marketing Specialist

Affinity is a leading relationship intelligence platform that transforms how businesses manage and leverage their professional networks. Our innovative CRM solution empowers investment firms, consulting companies, and other relationship-driven organizations to unlock the full potential of their connections through AI-powered insights and automated relationship mapping. At Affinity, we're passionate about helping our clients build stronger relationships and drive better business outcomes through data-driven relationship intelligence.

As a Product Marketing Specialist at Affinity, you'll help tell the story about how Affinity unlocks the potential of relationship intelligence for our customers. Reporting to the VP of Product Marketing, this role will learn to lead product marketing activities, from competitive intelligence to product positioning and launch execution. The ideal candidate will be a go-getter who is eager to learn, proactive, and able to run without a set game plan at every step. 

Success Metrics

• Contribute to GTM strategies that drive revenue, expansion, and platform adoption
• Create compelling messaging that resonates with enterprise buyers and users
• Build strong relationships with customers and internal stakeholders
• Support research into competitive threats and positioning strategies
• Track and analyze market trends to inform product and marketing strategy

Strategic Messaging & Positioning

• Contribute to the messaging and positioning of Affinity's platform capabilities, ensuring consistent communication across all channels and touchpoints
• Develop and refine our enterprise buyer and user personas, understanding their specific needs, pain points, and goals
• Identify and define key value drivers that differentiate Affinity in the market
• Research, document, and operationalize customer use cases and problems that Affinity solves

Content & Enablement

• Develop comprehensive product marketing collateral including website pages, blogs, white papers, webinars, videos, decks, and data sheets that support the buyer's journey
• Contribute to product, market, and industry-specific enablement to the Affinity sales and customer success teams
• Design high-impact collateral based on sales conversations, customer interviews, and market research
• Create campaign messaging and content to support ongoing marketing initiatives

Customer Success & Proof Points

• Support the development of customer case studies and webinars that demonstrate value
• Participate in win/loss analysis to understand competitive positioning and market opportunities

Cross-functional Collaboration

• Partner with sales, customer success, product management, customer success, and engineering teams to refine and communicate our product roadmap
• Coordinate across teams to deliver results in our fast-paced environment
• Work with field marketing teams to coordinate messaging at industry events
• Participate in joint business reviews with sales and customer success teams to identify growth opportunities

Don’t meet every single requirement? Studies have shown that women and people of color are less likely to apply to jobs unless they meet every qualification. At Affinity, we are dedicated to building a diverse, inclusive, and authentic workplace, so if you’re excited about this role but your past experience doesn’t perfectly align with the qualifications above, we encourage you to apply anyways. You may be just the right candidate for this or other roles.

• 2+ years of SaaS product marketing experience
• Experience working with product, marketing, customer success, and sales teams 

Technical Skills & Knowledge

• Strong communication skills to explain and translate complex technical concepts into simple, intuitive communications

Core Competencies

• Data-driven approach - use data to measure results and inform decision making
• Self-directed with proven ability to work with minimal supervision
• Ability to coordinate across multiple teams and deliver in a fast-moving environment
• Strong analytical skills for competitive research and market trend analysis

Preferred Qualifications

• Experience at enterprise or high-growth SaaS company

• We live our values: As owners, we take pride in everything we do. We embrace a growth mindset, engage in respectful candor, act as playmakers, and "taste the soup" by diving deep into experiences to create the best outcomes for our colleagues and clients.
• Health Benefits: We cover both you and your dependents' extended health benefit premiums and offer flexible personal & sick days to support your well-being.
• Retirement Planning: We offer an RRSP plan to help you plan for your future.
• Learning & Development: We provide an annual education budget and a comprehensive L&D program.
• Wellness Support: We reimburse monthly for things like home internet, meals, and wellness memberships/equipment to support your overall health and happiness.
• Team Connection: Virtual team-building activities and socials to keep our team connected, because building strong relationships is key to succes.

A reasonable estimate of the current range is $80,000.00 - $107,000.00 CAD Base.  Within the range, individual pay depends on various factors including geographical location and review of experience, knowledge, skills, abilities of the applicant.