Lead positioning, messaging, and competitive enablement for InvGate Asset Management. Create and update collateral, website copy, and interactive demos. Act as voice of the customer through research and interviews, align GTM with Product, and collaborate with Sales, Marketing, Design, and Customer Success.
InvGate is a leading software company providing solutions for Service and Asset Management to thousands of companies across 70 countries. We are seeking a strategic-minded Product Marketing Manager to join our team. If you have a blend of creativity, technical understanding, and strategic thinking, we want to hear from you.
As a Product Marketing Manager at InvGate you will be at the forefront of shaping and communicating the value of our products. This role involves leading the positioning and messaging strategy, creating impactful collateral, and maintaining open communication channels with our Product, Sales, Marketing and Customer Success teams.
Key Responsibilities:
- Positioning & Messaging Strategy:
- Lead the positioning & messaging strategy for InvGate Asset Management solutions, aligning with company guidelines and brand positioning.
- Collaborate with cross-functional teams to ensure consistency and accuracy in product messaging across all channels.
- Collateral & Website Updates:
- Keep collateral up-to-date with the latest product features, benefits, and positioning.
- Create interactive product demos to showcase the most appealing use cases our clients and prospects are looking for.
- Collaborate with the Marketing team to craft copy for the company website, ensuring alignment with overall marketing and product messaging.
- Collaborate with design and content teams to create collateral that resonates with target audiences.
- Bridge Product and Business:
- Keep a regular cadence with Product teams to stay informed about product usage, enhancements, and roadmap.
- Be the “Voice of the Customer” for the product team conducting customer interviews, doing research and talking to industry experts.
- Act as a liaison between GTM teams and Product teams, ensuring our go-to-market strategies align with product development timelines and goals.
- Competitive Enablement:
- Conduct ongoing competitive analysis (you’ll have access to Klue) to understand market trends, positioning, and messaging strategies.
- Use insights gained to refine and enhance InvGate's product messaging for a competitive edge.
Qualifications:
- Bilingual - English and Spanish
- Proven experience in Product Marketing or transferable skills, preferably in the B2B software or technology industry.
- Strong written and verbal communication skills with the ability to translate technical concepts into compelling messaging.
- Ability to multitask, prioritize, and manage time effectively in a fast-paced environment.
- Proven ability to collaborate effectively with cross-functional teams.
- Experience launching a Product or Start-up is a big plus.
Our benefits include career development opportunities, English lessons and extended PTO.
Our office is located in Belgrano, CABA. This position will be Hybrid, requiring office attendance at least twice a week if you are in AMBA/CABA.
Our office is located in Belgrano, CABA. This position will be Hybrid, requiring office attendance at least twice a week if you are in AMBA/CABA.
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