Product Marketing Manager

So, what will your new role look like?

You'll be the single connection point between product and marketing at ShareGate. Product managers come to you to turn what they've built into something the market cares about; GTM, brand, content, sales enablement, and customer marketing come to you to understand what's shipping and how to talk about it. Today, those two worlds run in parallel, and the risk is launches that land flat and messaging that drifts. You close that gap.

You take what a product manager knows about why a feature was built (the problem, the insight, the customer pain) and turn it into a story buyers actually care about, not a changelog entry no one reads. ShareGate has two products, Migrate and Protect; part of your role is building a shared language for what ShareGate does and who it's for. You'll work in an AI-native way, automating the repeatable parts (intake, first-draft messaging, briefing templates, QA) so you can spend your time on the judgment calls only you can make.

Responsibilities:

• Define and run a repeatable launch process across product managers, marketing, sales enablement, support, and customer marketing
• Own positioning, messaging, and competitive documentation for each product and workload: the living reference that the whole team and our AI systems work from
• Provide quality control on high-value content (pages, emails, launch assets, posts), catching messaging drift before it ships
• Standardize how product managers submit launch requests, asking the right questions up front
• Ensure internal readiness: support gets launch FAQs, and sales understands what changed and why before launch day
• Decide the right level of visibility for each release and coordinate its execution

A typical week?

• Running intake conversations with product managers to extract the story and insight behind each release
• Maintaining and updating messaging docs as products evolve
• Keeping the launch checklist moving across teams
• Writing or reviewing external-facing content against the messaging layer
• Briefing support and sales enablement ahead of releases
• Making fast calls on how much visibility a launch needs
• Keeping our AI systems grounded in accurate, current product messaging

What does your future team look like?

You'll sit between product and marketing, not inside one team throwing deliverables over a wall. Day to day, you'll work with product managers and the GTM, brand, content, sales enablement, and customer marketing teams. You'll be the most informed person in the room about both the product and the market.

What are the next challenges awaiting your team?

Building one shared language across Migrate and Protect, replacing ad hoc launch back-and-forth with a process that scales, and keeping messaging consistent across every channel and our AI systems.

Qualifications

• 4+ years of experience in a similar role within B2B SaaS
• Proven ownership of GTM or product launches, not just contributions;
• A natural bridge builder trusted by both product managers and marketers;
• Ability to extract a story from a product conversation and translate technical detail for buyers;
• Strong process instincts without over-engineering;
• AI-native ways of working, automating the repeatable and accelerating the complex;
• Clear writing and ruthless editing;
• Comfort calling out messaging that's wrong and backing it up;
• Experience with IT professionals or in the Microsoft 365 ecosystem is considered a strong asset.

Salary range: $95-120K CAD.
This range reflects our Canada-wide compensation scale. Final offers may be adjusted based on the candidate’s region to align with local market conditions.