Job Title: Product Marketing Manager
Location: Los Angeles, hybrid x 2 days/week
Department: Commercial Strategy Team
Organization: Marketing
Reports to: Director of Integrated Product Marketing
About MoeGo
MoeGo is on a mission to transform the future of pet care business, from small-business groomers to franchise doggie hotels. The dedicated entrepreneurs behind these businesses keep our beloved pets happy and healthy—the majority of them are first-time business owners, and more than 80% are women. They deserve comprehensive technology solutions that keep their businesses operating smoothly end-to-end, so they can focus on healthy pets and happy pet parents.
Join us to help these “pet-repreneurs” build and grow thriving businesses—every conversation with a customer and every feature goes toward this larger purpose. From automated booking to payments and communication tools, MoeGo eliminates the administrative stress of running a pet care business. If you’re looking for a career that combines innovation with heart, MoeGo is the place where technology meets tail wags. Join us in shaping the future of pet care, one happy groomer, one joyful pet, and one loving owner at a time.
About MoeGo Marketing
The MoeGo marketing team is a place where strategy and creativity meet disciplined, sustainable growth. Our focus is on our market and our customers: Understanding, serving and helping them thrive as business owners.
True customer and community centricity is rare in technology these days. We’re on a mission to change this. We are driving growth through engaged communities and happy customers, powered by resilient teams. We operate with high standards and high accountability. Join our team to apply your smarts toward making measurable impacts in the pet care community.
About the role
We’re seeking a Product Marketing Manager to join our marketing team and take charge of developing audience-backed, research-driven inbound product marketing strategies. You’ll help define personas, craft value propositions, and lead the charge on go-to-market messaging and feature rollouts. Your role will require a structured approach to managing the feedback loop between Product and Sales, ensuring that commercial requirements are consistently defined, validated, aligned and correctly prioritized. You’ll also collaborate with content marketing to amplify product launches, optimize review platforms, and drive both pre- and post-sale outcomes.
Key Responsibilities
-
Conduct and synthesize qualitative and quantitative research to inform personas development, positioning, and messaging frameworks.
-
Manage the feedback loop between front line teams and product development, ensuring market needs and customer feedback are influencing product priorities.
-
Define messaging strategies at the competitive, value, and feature levels, ensuring consistent narratives across all marketing and sales touchpoints.
-
Collaborate with content marketing to create and distribute product-focused content, including in-app messaging and launch materials.
-
Lead the execution of feature rollouts and product launches, ensuring alignment across marketing, sales, and product teams.
-
Drive post-sale product marketing efforts, supporting customer adoption, retention, and expansion initiatives.
-
Optimize organic customer reviews on platforms like G2 to improve visibility, reputation, and customer feedback loops.
Key Qualifications
-
5+ years of experience in product marketing at growth-stage tech companies (experience in large tech/established companies not ideal).
-
Strong background in audience research, with the ability to extract actionable insights and translate them into impactful product strategies.
-
Superb writing and messaging skills, with experience crafting competitive positioning, feature-level messaging, and value propositions.
-
Highly organized and structured, with experience managing feedback loops between product teams, sales, and business development.
-
Familiarity with post-sale initiatives, including product adoption, upselling, and retention efforts.
-
Experience collaborating with content and creative marketing teams to develop and amplify product-related content.
-
Knowledge of organic review platforms (e.g., G2) and strategies to optimize brand visibility and engagement.
-
Bonus if they are certified as a PMM through industry programs like PMA, CXL, etc.
MoeGo offers a competitive compensation package (base salary, performance bonus, and benefits). This includes flexible benefit plans to employees and their family members at no cost to the employees and 401(k) matching.
MoeGo is committed to creating a diverse and inclusive work environment, and is an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, gender, gender identity, gender expression, sexual orientation, national origin, genetics, disability, age, or veteran status.
