Overview of the role:
Join us at PolicyMe! We're modernizing insurance, and we'd like your help. Insurance is a $1T industry that has remained largely unchanged for decades and we want to change that. We're a remote-first, Toronto-based startup with big ambitions.
As the Product Marketing Manager, you'll play a crucial role in bringing PolicyMe’s new products to market, refining brand messaging, and empowering our Customer Success/Sales teams. You'll be the bridge between our Product, Growth and Customer Success/Sales teams, utilizing your skills to drive growth and strengthen our brand's positioning.
Reports To: VP of Growth
What you'll be doing:
- Represent the Voice-of-the-Customer: Develop a deep understanding of and internally advocate for the needs of the customer, leveraging quantitative and qualitative insights to inform product, growth and customer success team strategies & roadmaps.
- Drive Conversion Rate Optimizations: Identify common customer pain points across the full funnel and lead cross-functional initiatives with customer success, growth and product teams to implement conversion rate improvement solutions.
- Lead Go-to-Market (GTM) Strategies & Execution: Lead the development and execution of GTM strategies for new partners, products and features, partnering with internal and external teams to drive awareness and adoption with key audiences.
- Own Product Positioning: Own the on-going optimization of PolicyMe’s product positioning across all key customer touch points, leveraging competitor and user insights to ensure messaging is differentiated and resonates with key target personas.
- Sales Enablement: Partner closely with Customer Success teams to develop strategies and resources to effectively handle key product objections and communicate the value of PolicyMe.
What you bring to the table:
- Proven marketing experience: 4-6 years of experience in product marketing, CPG brand management or consulting, with proven experience collaborating with a wide range of cross-functional teams (customer insights, product, sales, creative agencies, etc.).
- You have exceptional analytics skills, with demonstrated abilities to extract, manipulate and interpret quantitative and qualitative data to inform decisions (SQL proficiency is a plus).
- You are customer obsessed, and have demonstrated success conducting and translating customer research and insights into actionable insights for internal teams.
- You take extreme ownership, are obsessed with digging deep to uncover the root of problems and then rallying others to drive immediate impact
- You are a natural collaborator who builds trust, bridges gaps and partners across teams to empower others to operate more effectively
- You have excellent communication and writing skills, and are able to concisely and effectively translate technical and creative concepts into customer-facing messaging and internal strategies
- You have a wide range of marketing expertise and experience, and have the ability to leverage a range of tactics including paid media, CRM, PR, sales enablement, messaging, etc. to impact conversion rates and other key product marketing metrics
- You are excited for the challenge of standing up a net-new function (0-1), proactively identifying high-impact problems and opportunities to prioritize
About PolicyMe:
PolicyMe is a Venture-Backed InsurTech startup on a mission to put families first, protecting them with the honest and uncomplicated life insurance they deserve. Through technology, PolicyMe is streamlining the traditional insurance process, removing barriers and inefficiencies to deliver a fully-underwritten life insurance policy that families deserve but with fewer steps and lower costs. PolicyMe makes it easy to get a quote and apply for term life insurance online in 20 minutes or less. Since our launch in 2018, we have grown exponentially, selling over $1 billion in life insurance coverage to Canadians.
PolicyMe was also most recently voted as one of Canada's 50 Most Impactful Companies of 2021, and has been mentioned in BetaKit, National Post, the Global & Mail, Global News and more. If you're interested in being considered for this opportunity, please submit a resume.
Commitment to Equal Opportunity:
PolicyMe is proud to be an equal opportunity employer. All applicants will be considered for employment without attention to race, colour, religion, sex, sexual orientation, gender identity, national origin, or disability status. We thank all applicants for their interest, however, only those selected for an interview will be contacted.
Accessibility Statement:
PolicyMe is dedicated to ensuring an accessible experience for all candidates. If you require accommodations during the application process, please let us know in the "Additional Information" section of the job application. We are committed to working with you to provide support and make reasonable adjustments throughout the process.
Top Skills
What We Do
We are on a mission to put families first with simple and affordable insurance. We strongly believe that life insurance is fundamental to a sound financial plan. It ensures that your family can replace lost income to pay for key expenses, eliminate debt, pay for college, or address other financial goals in the unfortunate circumstance that you pass. However, we also understand that life insurance is complicated. There are many factors to take into account in determining how much life insurance is right for you, and what type of policy best suits your needs. That is why we believe life insurance advice should be transparent, customized and most importantly, convenient. We are an experienced team trying to change the insurance industry with a customer first approach. Our proprietary life insurance algorithm assesses your needs and recommends the best product for you – regardless of commission structure. Life insurance is complicated, and our advice engine can help you find the the best protection in the most cost-effective way
