Product Marketing Manager, Drupal

About Acquia

Acquia empowers the world’s most ambitious brands to create digital customer experiences that matter. With open source Drupal at its core, the Acquia Digital Experience Platform (DXP) enables marketers, developers, and IT operations teams at thousands of global organizations to rapidly compose and deploy digital products and services that engage customers, enhance conversions, and help businesses stand out.

Headquartered in Boston, MA, Acquia is a Great Place to Work-CertifiedTM company, is listed as one of the world’s top software companies by The Software Report, and is positioned as a market leader by the analyst community. We are Acquia. We are building for the future and we want you to be a part of it! 

Career Exploration at Acquia 

Our recruitment process is designed to empower you in making the most informed decisions. Acquia is committed to providing an inclusive, transparent, efficient, and educational interview experience that cultivates exploration into career opportunities at Acquia

You will discover the opportunity to grow your career here and learn from a global team that empowers you to exceed boundaries and achieve the extraordinary.

Acquia is seeking a technical, creative, and community-driven Product Marketing Manager to join our Product Marketing team. This isn't your standard PMM role; you will be the voice and face of Drupal and the new Drupal AI ecosystem.

You are someone who lives and breathes the Drupal community, understands the technical elegance of the Cloud Platform, and can translate complex AI capabilities into compelling stories that inspire developers and digital marketers alike. Your mission is to drive the adoption of Drupal AI across our global customer base while strengthening Acquia’s leadership within the Open Source community.

• Community Evangelism & Advocacy: Act as a key representative of Acquia at DrupalCamps and DrupalCons. You will be responsible for submitting session abstracts, delivering keynote-quality presentations, and organizing community advocacy programs that align with new feature launches.
• Product Launch & Adoption: Partner with the Product Management team to understand the roadmap and execute GTM strategies specifically aimed at increasing the footprint of AI tools within our existing customer base.
• Drupal Launch Sentinel & Architect: Keep a constant pulse on the Drupal core and "Starshot" (Drupal CMS) roadmaps. You will be the primary lead for planning and executing marketing advocacy around key releases (e.g., Drupal 12, major minor versions, and AI module milestones).
• Content Powerhouse: Research, write, and produce high-impact technical content, including deep-dive blog posts, whitepapers, ebooks, and "how-to" guides that showcase the power of Drupal AI.
• Visual Storytelling: Create and own the library of demo videos and technical walkthroughs that simplify the Drupal Cloud experience.
• Revenue Marketing Partnership: Collaborate with the Revenue Marketing team to fuel the lead-generation engine with high-quality content, ensuring our sales teams have the collateral they need to win.
• Subject Matter Expertise: Serve as the internal "pulse" of the Drupal community, keeping the marketing and product teams informed on latest trends, modules, and sentiment.

• Deep Drupal Expertise: You don't just know what Drupal is; you’ve built with it. You understand the hooks, the architecture, and the community dynamics.
• AI Fluency: A strong understanding of Large Language Models (LLMs) and how AI can be integrated into CMS workflows to enhance the creator experience.
• Project & Launch Management: Proven ability to manage complex launch timelines and coordinate cross-functional advocacy efforts.
• Content Portfolio: Proven experience creating technical marketing assets (please be prepared to share samples of blogs, videos, or guides).
• Public Speaking: Comfortable and charismatic on stage. You have a track record of presenting at tech conferences or hosting webinars.
• Strategic Mindset: Ability to map technical features to business value, helping customers understand why they need to migrate to the latest version of Drupal or adopt AI.

• Active contributions to Drupal.org (code, documentation, or community organizing).
• Experience with Acquia Cloud Platform 
• Background in technical sales or solutions architecture.

Success Criteria

First 60 days

• Built working relationships with Product, Engineering, and Sales Enablement
• Established presence in core Drupal community channels (Drupal.org, Slack, events calendar) and other social listening channels (Reddit)
• Published or delivered at least 4 community-facing assets that demonstrate technical credibility
• Take on existing Drupal launch promotion plans 

3-6 months

• Create enablement for upgrade paths, use cases, demos, FAQs for every major Drupal and Acquia Cloud Platform launch. 
• Sales, Partners, and Customer teams actively use the enablement assets created
• Community feedback, objections, and questions are regularly fed back into Product and PMM
• Delivered or hosted multiple talks, webinars, or sessions at Drupal events or community forums

6 - 12 months

• Community sentiment and insights measurably inform roadmap prioritization and messaging
• Partners and internal teams proactively seek input from this role on Drupal-related initiatives
• Acquia is consistently referenced in Drupal AI conversations, events, and community discussions
• Clear increase in engagement with Drupal AI-related content and tooling

We are an organization that embraces innovation and the potential of AI to enhance our processes and improve our work. We are always looking for individuals who are open to learning new technologies and collaborating with AI tools to achieve our goals.

Acquia is proud to provide best-in-class benefits to help our employees and their families maintain a healthy body and mind. Core Benefits include: competitive healthcare coverage, wellness programs, take it when you need it time off, parental leave, recognition programs, and much more! 

The annual base salary for this full-time position is $110,000 - $130,000. Final compensation will be commensurate with your experience and will be determined by a variety of factors, including city of residence, relevant skillset, and job-related knowledge.

Acquia is an equal opportunity (EEO) employer. Qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, disability, protected veterans status or any other protected status or characteristic under federal, state or local law unrelated to the ability to perform the job.

Interested residents of Colorado may contact [email protected] as it relates to regulation C.R.S. § 8-5-201. Information regarding benefits are linked here.