Workiva is seeking a Product Marketing Director, Global Growth Solutions to architect and lead the design and expansion of emerging use cases and solutions, from concept to launch. This highly cross-functional individual contributor role partners with leadership across the business to identify or strengthen market position, increase awareness, and generate demand for our industry-leading offerings.
As a full-stack growth marketer, this role will define opportunities, own business cases, execute strategic plans, and report on business impact. The Product Marketing Director, Global Growth Solutions will drive innovative product marketing strategies and act as a catalyst for change.
What You’ll Do
Define and own the go-to-market (GTM) strategy for new markets, solutions, and use cases as part of a cross-functional growth and incubation teams
Present to executive leaders, providing regular insights and strategic recommendations that support platform and revenue growth
Measure and refine GTM performance, using data to improve messaging, content, and launch effectiveness
Create and execute GTM strategies for Workiva’s industry-specific platforms tailored to the unique needs of sectors like financial services, financial reporting, and governance, risk and compliance (GRC) that drive awareness, adoption, and revenue growth
Partner with Product Management, Sales, and Sales Operations to develop and implement product positioning and messaging that drives successful rollouts of sales enablement and support tools that empower the sales team
Lead the formulation of growth strategies with an emphasis on evaluating build, buy, and partner options to meet organizational goals Drive the strategic direction for growth, evaluating and championing new business opportunities with an emphasis on build, buy, and partner options to meet organizational goals
Evaluate potential partners and acquisitions, assessing both business and technology fit to secure opportunities that enhance the Workiva’s capabilities
Establish criteria for marketplace expansion including financial modeling, total addressable market (TAM), serviceable available market (SAM), and serviceable obtainable market (SOM)
Partner with our Growth Solutions team to define and pitch new opportunities in alignment with Workiva’s idea-to-incubation (i2i) process
Shape growth strategy by synthesizing market and industry trends, customer needs, and competitive intelligence to influence executive decision-making while driving the business towards product-market fit
Drive thought leadership through blogs, webinars, white papers, and speaking engagements that elevate Workiva’s credibility and visibility in the market
Consult with customers, alongside Product Management and Sales, to explore product and market opportunities within key industries, ensuring solutions reflect real-world challenges
Own and influence pricing and packaging strategies for industry solutions, aligning offers to customer value, market demand, and growth goals
What You’ll Need
Minimum Qualifications
Undergraduate Degree or equivalent combination of education and experience in a related field
10+ years experience in product marketing, or closely related fields, with an emphasis growth solutions
Experience in business-to-business (B2B) tech marketing, with a preference for Software as a Service (SaaS)
Preferred Qualifications
Deep understanding of the finance and accounting industry, business processes with familiarity with the systems and tools that power modern finance functions
Strong grasp of emerging trends like AI and data technologies reshaping the industry
Proficiency in defining, launching, and governing scalable solutions to support growth marketing strategy
Effective communication skills across all organizational levels, spanning from buyers and end-users to executive management
Ability to navigate ambiguity with a natural curiosity to uncover opportunities in new markets by leveraging new technology trends
Demonstrated success in collaborating and influencing cross-functional leadership teams, including Sales, Marketing, Product, Sales Operations, Enablement, and Customer Success
Strategic mindset with the ability to derive insights from data for decision-making
Proven ability to innovate and optimize business-driving strategies
Exceptional communication and program management skills
Travel Requirements & Working Conditions
Minimum of 25% travel
Reliable internet access for any period of time working remotely and not in a Workiva office
How You’ll Be Rewarded
✅ Salary range in the US: $154,000.00 - $250,000.00✅ A discretionary bonus typically paid annually
✅ Restricted Stock Units granted at time of hire
✅ 401(k) match and comprehensive employee benefits package
The salary range represents the low and high end of the salary range for this job in the US. Minimums and maximums may vary based on location. The actual salary offer will carefully consider a wide range of factors, including your skills, qualifications, experience and other relevant factors.
Employment decisions are made without regard to age, race, creed, color, religion, sex, national origin, ancestry, disability status, veteran status, sexual orientation, gender identity or expression, genetic information, marital status, citizenship status or any other protected characteristic.
Workiva is committed to working with and providing reasonable accommodations to applicants with disabilities. To request assistance with the application process, please email [email protected].
Workiva employees are required to undergo comprehensive security and privacy training tailored to their roles, ensuring adherence to company policies and regulatory standards.
Workiva supports employees in working where they work best - either from an office or remotely from any location within their country of employment.
#LI-HS2