Roche fosters diversity, equity and inclusion, representing the communities we serve. When dealing with healthcare on a global scale, diversity is an essential ingredient to success. We believe that inclusion is key to understanding people’s varied healthcare needs. Together, we embrace individuality and share a passion for exceptional care. Join Roche, where every voice matters.
The Position
A healthier future. It’s what drives us to innovate. To continuously advance science and ensure everyone has access to the healthcare they need today and for generations to come. Creating a world where we all have more time with the people we love. That’s what makes us Roche.
About the Role
We are seeking an experienced IT Product Manager for Marketing Automation to own the strategy and development of the marketing automation solutions within our Content & Channels Informatics team. This role will focus on enabling data-driven, scalable, and personalized marketing campaigns and journeys by managing the technology that powers our automation capabilities.
The Opportunity:
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Own the end-to-end product lifecycle for marketing automation platforms (e.g., Marketo, OCE-D, Salesforce Marketing Cloud, etc.).
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Partner with marketing, sales, and IT teams to define business needs, prioritize features and initiatives, as well as ensure alignment with strategic goals.
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Lead the implementation and integration of automation tools with CRM, analytics, and customer engagement platforms.
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Work with your extended teams to analyze data to optimize platform performance, improve customer segmentation, and enhance campaign personalization.
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Stay ahead of industry trends in AI-driven automation, customer journey orchestration, and omnichannel marketing.
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Manage vendor relationships, contracts, budget and performance to maximize technology investments.
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Drive adoption and training for marketing teams to ensure effective use of automation capabilities.
Who you are:
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Experience in product management for marketing automation or related technologies.
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Strong understanding of lead scoring, email marketing, customer journeys, and personalization strategies.
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Hands-on experience with APIs, integrations, and data flows between automation tools and CRM/sales platforms.
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Understanding of content creation and activation processes, ensuring seamless integration with marketing automation platforms.
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Familiarity with agile methodologies and ability to work with engineering teams.
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Analytical mindset with experience leveraging data, A/B testing, and performance metrics for decision-making.
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Strong communication skills to engage with stakeholders across IT, marketing, and sales.
Why Join Us?
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Be a key driver in developing and continuously uplifting our marketing automation capabilities across the Roche enterprise.
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Work in a collaborative environment with exposure to cutting-edge MarTech and AI-driven automation.
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If you're passionate about leveraging technology to drive marketing automation and customer engagement, we’d love to hear from you!
Who we are
At Roche, more than 100,000 people across 100 countries are pushing back the frontiers of healthcare. Working together, we’ve become one of the world’s leading research-focused healthcare groups. Our success is built on innovation, curiosity and diversity.
Roche Kaiseraugst is a cornerstone of Roche's global production and logistics network. It employs some 1900 people out of the 10,700 employees at our Basel/Kaiseraugst site and is Roche's largest and most innovative packaging facility worldwide. Read more.
Besides extensive development and training opportunities, we offer flexible working options, 18 weeks of maternity leave and 10 weeks of gender independent partnership leave. Our employees also benefit from multiple services on site such as child-care facilities, medical services, restaurants and cafeterias, as well as various employee events.
We believe in the power of diversity and inclusion, and strive to identify and create opportunities that enable all people to bring their unique selves to Roche.
Roche is an Equal Opportunity Employer.
