Product Analyst (iOS & Web Analytics)

MacPaw is a software company that develops and distributes software for macOS and iOS. Today, we have 20 million active users across all our products.
At MacPaw, we believe humans and technology can reach their greatest potential together.
MacPaw is proud to be Ukrainian. The support and development of Ukraine are significant parts of the company's culture. MacPaw gathers open-minded people who support each other and aspire to change the world around us.
We're looking for a Product Analyst with strong expertise in iOS and web analytics to join our Analytics Team. You will work closely with the CleanMyPhone product team - as the product enters its next growth stage, the product needs a data-savvy individual who understands how to drive scale through informed decision-making, particularly in optimizing Facebook traffic acquisition and budget efficiency.
You'll be working on CleanMyPhone at an exciting growth stage with a clear opportunity to make your impact. If you thrive at the intersection of data, mobile growth, and product strategy, this role is for you!
In this role, you will:

• Own the analytics infrastructure for the product, including data collection, processing, storage, and security across both iOS and web platforms.
• Deliver actionable insights by analyzing product performance, user behavior, market trends, and growth opportunities.
• Support scaling efforts by evaluating and optimizing FB traffic acquisition strategies and ensuring effective budget use.
• Design and maintain dashboards, reports, and anomaly detection systems to monitor key metrics and ensure data visibility for the product team.
• Validate product hypotheses and A/B test results to guide smarter product development decisions.
• Define and advise on relevant KPIs and success metrics to track progress toward team and business goals.
• Educate and align the product marketing team on analytics concepts, metrics, and tools by providing training and clear documentation.

Skills you'll need to bring:

• Mobile app marketing analytics (Firebase, AppsFlyer - setup, understanding attribution).
• High level of SQL.
• Web Analytics & Tracking (GA/GTM).
• Deep understanding of marketing metrics and Meta Ads traffic attribution models (SKAD, web2app, web2web), and how these metrics affect business results.
• BI Tools (we use Looker).
• Creating reports for different levels of decision-making.
• Searching for insights in data and investigating root causes of changes.
• Planning and analyzing experiments, knowledge of statistics, and probability theory.
• Critical, systemic, and analytical thinking.

As a plus:

• Python/R, DBT.
• Experience in adapting analytics to GDPR requirements.
• Experience in working with Google Ads, ASA, Affiliate marketing.
• Unit economics.
• Google Tag Manager (+Server Side).
• Growthbook.

What We Offer

• We are a Ukrainian company, and we stand with Ukraine against the russian aggression
  
  • We maintain workplaces for the mobilized Macpawians and provide financial support to colleagues or their families affected by the war. Here , you can also read about the MacPaw Foundation, which intends to help save the lives of Ukrainian defenders and provide relief to as many civilians as possible.
• We are committed to our veterans
  
  • Our Veteran Career and Empowerment Program is designed to ensure our veterans and active military personnel receive the recognition, support, and opportunities they deserve.
• Hybrid work model
  
  • Whether to work remotely or at the hub is entirely up to you. If you decide to mix it, our Kyiv office, which works as a coworking space, is open around the clock. The office is supplied with UPS and Starlink for an uninterrupted work process.
• Your health always comes first
  
  • We guarantee medical insurance starting on your first working month. For those abroad, you can receive a yearly Medical insurance allowance as compensation for managing your medical expenses.
• Flexible working hours
  
  • You can choose a schedule that is comfortable for you. No one here tracks your clock in/out because MacPaw is built on trust and cooperation.
• Space to grow both professionally and personally
  
  • Education opportunities to grow both hard and soft skills, annual development reviews, and internal community.
• Teams we are proud of
  
  • We build honest, transparent, and reliable relationships within teams. Every Macpawian can improve processes and implement their ideas. We encourage open and constructive feedback and provide training for Macpawians on giving and receiving feedback.
• Office designed for people (and pets)
  
  • Our office has it all: a spacious workplace with enough room for sitting up, lying down, and running around; a gym for recreation; cozy kitchens; a sleeping/meditation room; and a terrace with a view where we throw summer parties. Also, we have two cats living in the office, and you are welcome to bring your pets to the office (we have separate floors for cats and dogs).
• Time-off policy that covers life's needs
  
  • Convenient personal time-off policy to help you take care of essential matters in your personal life, and parental leaves. On top of all that, sabbaticals are open after 5 years of being with MacPaw.
• Join social initiatives with MacPawCares
  
  • MacPaw participates in numerous humanitarian aid and charity projects across many fields, and you are welcome to jump in to make the world a better place.
• We're an equal-opportunity employer. Here is a safe place for applicants of all backgrounds
  
  • We are hiring talented humans. Meaning with all our variety of backgrounds and identities, including service members and veterans, women, members of the LGBTQIA+ community, individuals with disabilities, and other often underrepresented groups. MacPaw does not discriminate on the basis of race, color, religion, sex, sexual orientation, gender identity, national origin, veteran or disability status.
  • Some benefits are under development, and new adjustments are possible.