It's fun to work in a company where people truly BELIEVE in what they're doing!
We're committed to bringing passion and customer focus to the business.
Job Description
Principal Product Marketing Manager
INTRODUCTION:
We're looking for a passionate and creative Principal Product Marketing Manager to join our team! In this role you’ll be reporting to the VP of Product Marketing and working alongside our Sales, Product, and Product Marketing teams to assist in the delivery and execution of powerful go-to-market campaigns that position our product (and product releases) for maximum impact in the market.
Plus, you’ll help drive product and feature adoption, send usage stats through the roof, delight our users, and get them sticky in the product. To make that happen, you’ll get to know our market, customer segments, and product inside and out, then turn that knowledge into innovative angles, impactful sales enablement assets and tools, creative launches and campaigns, and powerful storytelling.
WHAT YOU’LL DO:
- Product Positioning – define and document product hierarchy, messaging, core market differentiation and create messaging for solutions and feature sets within our product, both for overarching brand and for the different stages of the customer journey per customer segments.
- Market & Competitive Intelligence – understand our target audience, competitors as well as general innovation relevant to our industry and its different segments. Develop and iterate our ICPs.
- GTM Strategy & Product Launches – own and manage the GTM strategy for relevant product portfolio, including new product launches and major product releases, working closely with sales, product, customer success and product marketing teams.
- Content Generation – deliver high-quality product marketing materials (brochures, sales decks, website copy, datasheets, battle cards, demo videos, marketing videos, etc.) to support demand generation campaigns, sales cycles, and product and features adoption.
- Demand Generation – support and work with our extended marketing team on lead generation activities, with messaging, collateral and ensure sales has appropriate follow up materials and enablement tools to execute on leads.
WHAT YOU’LL NEED:
- You have a BA/BS degree (MBA preferred).
- 7-10+ years of product marketing experience with 4+ of those doing positioning, messaging, and tech marketing in a B2B SaaS across small and mid-size customer segments.
- You are highly organized and efficient, juggling multiple projects at once with high reliability.
- You're proficient with (or willing to quickly learn) Intercom, Asana, Figma, Notion, Sharepoint, Slack, Teams, Salesforce, Pendo and MixPanel.
- Understanding of the Fitness Industry or Fitness Management Business Systems a plus
- Ability to understand complex technical products and translate them into marketing deliverables.
- Monitor and deliver customer feedback and competitive intelligence to sales, marketing, and product management teams.
- Experience designing and executing product GTM plans with examples of your work you'd proudly share with us to back it up.
- Experience executing awareness and adoption campaigns to existing customers through different channels.
- Adept at tracking and measuring impact with data.
- Curiosity to learn and execute new ideas.
- Excellent written and verbal communication skills, with ability to communicate complex information in a concise and compelling manner.
- Experience working in a fast paced, ever changing, startup-like environment.
- You are a self-starter that thrives on a hand-off managerial environment.
WHAT’S IN IT FOR YOU:
- Purpose led company with a Values focused culture – Best Life, One Team, Growth Mindset
- Time Off – with our open PTO policy, we offer flexibility in how and when you take PTO!
- Days of Disconnect – once a quarter, we take a collective breather and enjoy a day off together around the globe. #oneteam
- Parental & Pawternity Leave – we offer leave for when your family grows by two feet or four paws!
- Best Life Perk – we are committed to meeting you wherever you are in your fitness journey with a quarterly reimbursement
- Medical/Dental/Vision coverage
- EAP – we get you help when you need it. Period.
- Premium Calm App – enjoy tranquility with a Calm App subscription for you and up to 4 dependents over the age of 16
- And more! – so many benefits we couldn’t even fit them all here!
Please note that the salary information shown below is a general guideline only and based on employees in Canada and may be different in other countries. Salaries are based upon candidate experience, qualifications, and location, as well as market and business considerations. Our pay range for Canada based candidates for this position is $112,000.00 -- $120,000.00 CAD annually. Your recruiter can share more about the specific salary range for the job location during the hiring process. Also, certain positions are eligible for additional forms of compensation such as bonuses and commissions.
We’re committed to diversity and passion, and encourage you to apply, even if you don’t demonstrate all the listed skillsets!
ABC’S COMMITMENT TO DIVERSITY, EQUALITY, BELONGING AND INCLUSION:
ABC is an equal opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all employees. We are intentional about creating an environment where employees, our clients and other stakeholders feel valued and inspired to reach their full potential and make authentic connections. We foster a workplace culture that embraces each person’s diversity, including the extent to which they are similar or different. ABC leaders believe that an equitable and inclusive culture is not only the right thing to do, it is a business imperative. Read more about our commitment to diversity, equality, belonging and inclusion at abcfitness.com
ABOUT ABC:
ABC Fitness (abcfitness.com) is the premier provider of software and related services for the fitness industry and has built a reputation for excellence in support for clubs and their members. ABC is the trusted provider to boost performance and create a total fitness experience for over 41 million members of clubs of all sizes whether a multi-location chain, franchise or an independent gym.
Founded in 1981, ABC helps over 31,000 gyms and health clubs globally perform better and more profitably offering a comprehensive SaaS club management solution that enables club operators to achieve optimal performance. ABC Fitness is a Thoma Bravo portfolio company, a private equity firm focused on investing in software and technology companies (thomabravo.com).
If you like wild growth and working with happy, enthusiastic over-achievers, you'll enjoy your career with us!
