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Your role at Dynatrace
Dynatrace is looking for a Principal Product Marketing Manager to drive the continued acceleration and adoption of cloud-native solutions among the development audience. Reporting to the senior director of Product Marketing, this role will drive alignment and results consistently, working closely with a highly cross-functional team across marketing, product, sales, and services. The role will coordinate, orchestrate, and deliver required assets across the entire product lifecycle, from solution validation to launch and post-launch enablement and growth. This individual plays a key role in defining and expanding Dynatrace's developer marketing program. Dynatrace is looking for an experienced B2B product marketer with strong technical fluency and knowledge of the development audience. Responsibilities:
• Go-to-market planning: Create and consistently deliver go-to-market plans for the developer audience solution area.
• Messaging, positioning, and persona development: Ensure high-quality and current assets are shared across key stakeholders in marketing, product, and the field. (This includes, but is not limited to, messaging, positioning, personas, etc.)
• Go-to-market orchestration: Coordinate go-to-market activities across product management, marketing, and field-facing teams, acting as the connective tissue to ensure relevant information is consistently shared with relevant stakeholders.
• Content: Create product-related content to support each stage of the funnel, demand generation, and customer marketing campaigns and efforts.
• Sales enablement: Set schedules and deliver regular enablement and training for sales on product updates, pricing and packaging, competitive campaigns, thought leadership, etc.
• Competitive: Collaborate with the competitive intelligence team to stay on top of the competition among the cloud-native audience.
• Conference: Attend conferences, deliver speaking events and webinars, serving as the SME as needed.
• Developer Marketing: Support the expansion of the developer marketing program, helping coordinate and collaborate across a variety of departments, from marketing and events, content, developer relations, etc.
• Reporting: Collaborate and provide input on KPIs and goals for product lines, and report regularly on progress.
What will help you succeed
Minimum Requirement
• Bachelor's degree in marketing, business, software engineering or related field
• 8+ years in product marketing or product management in B2B enterprise market
Preferred Requirement
• Excellent written and verbal communication and interpersonal skills
• Technical product marketing experience
• 10+ years in product marketing or product management in B2B enterprise market
• Opensource software community experience a plus
• MBA a plus
• Ability to learn quickly and deliver results
• Willing to work across global offices and travel as needed
Employees Can Work Remotely Within the United States with residence 45 miles distance outside of local office. This role can be filled remotely for the right candidate.
Why you will love being a Dynatracer
- A one-product software company creating real value for the largest enterprises and millions of end customers globally, striving for a world where software works perfectly.
- Working with the latest technologies and at the forefront of innovation in tech on scale; but also, in other areas like marketing, design, or research.
- A team that thinks outside the box, welcomes unconventional ideas, and pushes boundaries.
- An environment that fosters innovation, enables creative collaboration, and allows you to grow.
- A globally unique and tailor-made career development program recognizing your potential, promoting your strengths, and supporting you in achieving your career goals.
- A truly international mindset with Dynatracers from different countries & cultures all over the world, and English as the corporate language that connects us all
- A culture that is being shaped by the diverse personalities, expertise, and backgrounds of our global team.
