Ready to make a real impact on global health and wellness care?
Practice Better is an all-in-one platform helping health and wellness practitioners run their businesses, care for their clients, and scale their impact. Founded by practitioners in 2016, we’re now the leading EHR and practice management platform in the wellness industry, trusted by tens of thousands of practitioners across 70+ countries.
In 2023, we expanded our whole-practice care offering through the acquisition of That Clean Life, bringing nutrition planning into our platform.
We’re a remote-first team headquartered in Toronto, made up of curious, driven, and empathetic people building tools that help practitioners create sustainable, independent practices; and do the most meaningful work of their careers. While most of our work happens remotely, we come together regularly for off-sites and team events to stay connected and build together.
We are looking for a Principal Product Manager to join our growing team.
As a Principal Product Manager, you'll operate at the highest level of individual product leadership at Practice Better. You'll own strategy and execution across two interconnected and critical domains: the breadth and health of the Practice Better platform, and our upmarket and premium growth initiatives. That means deeply understanding our practitioners, their workflows, and our key customer segments — and using that foundation to drive smart, well-resourced decisions about where and how to grow. You bring the kind of rigor, clarity, and data-driven discipline that makes the people around you better, and you thrive as a senior IC who leads through influence and excellence.
You are a seasoned product leader who brings clarity to complexity, earns trust at every level of the organization, and has a strong track record of driving meaningful outcomes in growth-stage SaaS environments.
Note: Practice Better is a remote-first company with team members across North America. This particular role is currently open to US-Based and Canadian-based candidates only, and candidates must be legally entitled to work for any employer in the country that they are based. Practice Better is unable to support sponsorship for work permits or visas at this time.
What You’ll Be Doing- Own the core platform product strategy and roadmap — develop deep expertise in Practice Better's core workflows, user segments, and ICPs, and ensure our platform investments are driving the right outcomes for practitioners and the business
- Lead our upmarket and premium feature strategy — partner across the business to identify and validate growth opportunities, assess build vs. buy tradeoffs, and develop a clear point of view on where premium and upmarket investments will unlock the most value
- Drive end-to-end product outcomes across complex, multi-workstream initiatives — from discovery and prioritization through launch, iteration, and measurable business impact, with clear-eyed tradeoffs between customer value and business return
- Lead data-driven decision making across your product areas, setting the standard for how we define success, instrument our products, and use quantitative and qualitative signals to prioritize
- Champion the voice of the practitioner, ensuring deep user empathy and market insight are embedded in every product decision
- Serve as a force multiplier for the product team — mentor PMs, model best-in-class product practices, and help elevate discovery, communication, and execution quality across the org
- Drive cross-functional alignment across Engineering, Design, Research, Marketing, and Customer Success on complex initiatives
- Contribute to org-wide product planning, including roadmap strategy, OKR development, and executive stakeholder alignment
- Evaluate strategic bets — including new market opportunities, premium packaging, and platform investments — bringing the analytical rigor and business judgment needed to make high-confidence decisions and smart resource tradeoffs
- Establish shared frameworks and ways of working that improve how Practice Better discovers, builds, and ships product at scale
- 10+ years of experience in product management, with at least several years operating at a senior or principal level in a SaaS environment
- Proven track record of owning large, complex product areas and delivering meaningful outcomes with a high degree of autonomy
- Deeply data-driven — you set up instrumentation, define success metrics, track outcomes rigorously, and use data to inform strategy and prioritization
- Experience with monetization, pricing, or payments product strategy is a strong asset
- Exceptional strategic thinking, with the ability to synthesize market data, user insights, and business context into a compelling, actionable product vision
- Deep expertise in product discovery, user research, and evidence-based decision making
- Strong cross-functional influencer — you align diverse stakeholders and drive momentum without relying on formal authority
- Experience navigating organizational complexity, competing priorities, and resource constraints
- Results-driven and self-directed, comfortable operating in fast-moving, growth-stage environments
- Naturally elevates the people around you — through mentorship, modeling excellent craft, and raising the standard for what "good" looks like
- Experience in health, wellness, or healthcare industries, particularly with HIPAA-compliant systems
- Deep familiarity with core SaaS platform ownership — you understand practitioner or professional workflows, can quickly develop ICP fluency, and know how to balance platform health with new investment
- Experience with upmarket or enterprise growth strategy, including ICP definition, packaging, and build vs. buy assessment
- Experience leading product strategy through a period of significant company growth or transformation
- Experience with AI/ML product strategy or integrating emerging technologies into product roadmaps
- Familiarity with integrative health, nutrition, or practice management domains
- Experience with product-led growth (PLG) at scale
- MBA or advanced degree
At Practice Better, we believe in pay transparency, equity, and fairness. We benchmark compensation against similar-stage, high-growth SaaS companies in both Canada and the United States and review our salary bands regularly to ensure they remain competitive and aligned with market trends.
Each role has a defined pay range based on its level, scope, and geographic location. Final offers are determined by several factors, including experience, demonstrated skills, and location, to ensure consistency and equity across our team.
Anticipated Base Salary Range (Canada): $220,000 – $235,000 /year CAD
We take a holistic approach to compensation, combining salary, bonus, equity, benefits, and flexibility. Our goal is to provide total rewards that support both your professional growth and personal well-being.
The range above reflects our expected compensation for this role, based on current market data. Final offers may vary depending on factors such as location, skills, depth of experience, and relevant certifications. All compensation ranges are reviewed regularly and may evolve over time to reflect changes in the market.
What We OfferComprehensive Benefits
We offer a robust benefits package for full-time, permanent employees, including health, dental, and vision coverage from day 1, as well as RRSP matching, generous paid parental leave, and annual learning stipends.
Remote-First, Connected Culture
Our remote-first model gives you autonomy and flexibility, with optional access to our downtown Toronto office for in-person collaboration. We also host regular off-sites and team gatherings across North America, because connection, creativity, and shared moments matter.
Wellness and Growth
- Unlimited vacation, built on trust, clear expectations, and real support for taking time off
- Company RRSP program with employer-matched contributions
- Comprehensive health and dental benefits from day 1
- $750 annual Health & Wellness Allowance
- $1,000 annual Learning & Development Allowance to support your growth
- $500 annual Home Office Allowance to set up a productive remote workspace
- Sprout Family: personalized support for family-building and fertility journeys
- Inkblot: confidential, digital mental health support from licensed professionals
- Company-wide holiday closure in December
- Regular virtual company-wide events, lunches, and team socials to stay connected
At Practice Better, you are not just an employee. You are part of a mission-driven community dedicated to helping others thrive. You will be trusted with autonomy, encouraged to take ownership, and supported by a team that values curiosity, compassion, and meaningful results.
We believe great culture and great performance go hand in hand. Delivering on our commitments is how we earn the trust of our practitioners and continue to expand our impact. Here, you will find the freedom to experiment, a focus on follow-through, and the opportunity to grow, along with the satisfaction of knowing your work directly improves lives every day.
Our Commitment to Diversity, Equity & BelongingWe know innovation happens when diverse perspectives come together. Practice Better is committed to fostering an inclusive environment where every team member feels valued, supported, and empowered to contribute their best.
If you do not meet every requirement listed above, we still encourage you to apply. Research shows that underrepresented groups often hesitate unless they feel 100% qualified. We are far more interested in your potential, curiosity, and alignment with our values.
We are committed to building a workplace where everyone can do the best work of their careers. We welcome applicants of all backgrounds, experiences, and abilities. Accommodations are available throughout the interview process upon request.
Ready to Apply?
If this sounds like your next step, we would love to hear from you. Join us in shaping the future of health and wellness for practitioners, their clients, and communities worldwide.
Apply Now → https://practicebetter.io/careers
Official Recruitment Notice & AI at Practice Better
All applications are reviewed directly by Practice Better’s internal Talent Acquisition team - no bots, no outsourcing. Legitimate communication from our hiring team will only come from email addresses ending in @practicebetter.io or @greenhouse.com.
Practice Better will never ask for payment, banking details, or personal financial information during the recruitment process. If you receive suspicious communication claiming to represent Practice Better, please contact our team at [email protected] to verify its legitimacy.
AI in Recruitment at Practice Better
We use AI thoughtfully to take some of the repetitive work off our team’s plate: early drafts of job descriptions, first-round interview questions, and help reviewing larger applicant pools. It’s there to make the process smoother and more efficient for everyone.
What AI doesn’t do is make decisions. Every hiring decision is made by real people, using structured and consistent practices designed to reduce bias and ensure fairness.
We’re committed to using AI responsibly and reviewing our approach regularly so it stays aligned with best practices, legal guidance, and the kind of candidate experience we want to deliver.
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